Adobe is a global leader in Information Technology and Services, primarily focusing on design and creativity, photo editing, image recognition and photography. Established on the pillars of deep information technology, Adobe has a significant presence in the consumer internet and the broader internet industry.
Through its vast range of software applications, Adobe is well-positioned in the creative cloud, digital marketing, web experience management, digital media, and creative suite sectors. Adobe's popular offerings include Photoshop, an industry leader in photo-editing, Illustrator, Touch Apps, and Acrobat that redefine user experience. Anonymous mobile apps, social marketing, web marketing, and social measurement are also key areas of Adobe's expertise.
Adobe's commitment to diversity and inclusion is reflected in its workplace environments, where equal emphasis is given to every individual regardless of their backgrounds. This has been instrumental in creating an environment that fosters innovation and creativity.
In addition to its standalone offerings, Adobe has launched Acrobat.com, a suite of web applications designed for collaborative work. Creative Suite 4, including Design, Web, Production Premium, and Master Collection, is another noteworthy contribution by Adobe in transforming the way individuals and businesses create, consume and share content.
Adobe's guiding philosophy is to change the world through digital experiences. It endeavours to empower everyone, from emerging artists to global brands, to bring their digital creations to life. Adobe's solutions not only enable its customers to create content but also to optimally deliver and enhance these creations.
The company was co-founded by John Warnock, whose innovative ideas have made lasting contributions to how we communicate in the digital era. His vision continues to be a driving force behind Adobe's continual quest for creative transformation and entrepreneurship.
With an estimated workforce of 36,000 employees, Adobe continues to be at the forefront of delivering innovative and diverse digital solutions that touch and transform countless lives worldwide.
Adobe Inc. is the global leader in digital media and digital marketing solutions, with approximately 36000 employees. Adobe offers a broad array of software services including design, photo editing, image recognition, digital marketing, web experience management, creative suite, and several other tools crucial for digital creativity and productivity. Adobe's mission centers around changing the world through digital experiences, making digital content and applications more accessible, optimized, and creative for their customers.
Regularly review and adapt the sales strategy based on Adobe's feedback, fluctuating pain points, and evolving industry trends. Continually iterate the sales process to improve results.