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Akamai Technologies

Akamai Technologies

Insights, Personas, and Sales Plan

Akamai Technologies

"Akamai Technologies, an information technology and services company, offers edge-to-edge security, web and mobile performance, enterprise access, and video delivery solutions through its globally distributed cloud platform system—enabling seamless and secure digital experiences for businesses worldwide."
Est. Employees:
9200
Industry:
information technology & services
Revenue:
$3.6B
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Insights on

Akamai Technologies

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Overview Akamai Technologies is a leading Information Technology and Services provider specializing in offering cutting-edge performance, security, and delivery solutions. Their services primarily focus on rendering solutions that help organizations optimize their online content delivery and business application performance over the internet. In operation for over 20 years, Akamai Technologies has committed itself to connect and protect life online by providing reliable, innovative digital experiences for its global clientele and their users. ## Infrastructure and Capabilities Akamai offers robust infrastructure, supporting operations worldwide through their Akamai Intelligent Platform. This distributed cloud computing platform is a network of approximately 365,000 servers strategically deployed in over 135 countries and 1,350 networks. These servers gather real-time information about traffic congestion and trouble spots, thus enabling the platform to process requests and serve requested content with increased efficiency. Powered by proprietary software that uses complex algorithms, Akamai's platform places itself ahead by making business application development, and running processes easy while keeping users' experience optimized and threats at bay. ## Solutions The suite of products and services offered by Akamai includes solutions in edge security, web and mobile performance, enterprise access, and video delivery. They cater to billions of people across the globe, each day, enabling them to connect with their favorite brands for online shopping, playing video games, logging into mobile banking apps, and much more. Using the world's most distributed compute platform, extending from cloud to edge, Akamai is designed to bring digital experiences closer to users and further away from potential threats. ## Company Size Akamai Technologies is a large, established organization with an estimated workforce of approximately 9200 employees. Over the years, it has carved its niche as a front-runner in offerings in edge security, web and mobile performance, enterprise access, and video delivery solutions, which has allowed it to positively impact billions of lives daily while simultaneously solving some of the internet's most significant challenges.

Company Overview

Akamai Technologies is a leading Information Technology and Services provider specializing in offering cutting-edge performance, security, and delivery solutions. Their services primarily focus on rendering solutions that help organizations optimize their online content delivery and business application performance over the internet. In operation for over 20 years, Akamai Technologies has committed itself to connect and protect life online by providing reliable, innovative digital experiences for its global clientele and their users.

Infrastructure and Capabilities

Akamai offers robust infrastructure, supporting operations worldwide through their Akamai Intelligent Platform. This distributed cloud computing platform is a network of approximately 365,000 servers strategically deployed in over 135 countries and 1,350 networks. These servers gather real-time information about traffic congestion and trouble spots, thus enabling the platform to process requests and serve requested content with increased efficiency. Powered by proprietary software that uses complex algorithms, Akamai's platform places itself ahead by making business application development, and running processes easy while keeping users' experience optimized and threats at bay.

Solutions

The suite of products and services offered by Akamai includes solutions in edge security, web and mobile performance, enterprise access, and video delivery. They cater to billions of people across the globe, each day, enabling them to connect with their favorite brands for online shopping, playing video games, logging into mobile banking apps, and much more. Using the world's most distributed compute platform, extending from cloud to edge, Akamai is designed to bring digital experiences closer to users and further away from potential threats.

Company Size

Akamai Technologies is a large, established organization with an estimated workforce of approximately 9200 employees. Over the years, it has carved its niche as a front-runner in offerings in edge security, web and mobile performance, enterprise access, and video delivery solutions, which has allowed it to positively impact billions of lives daily while simultaneously solving some of the internet's most significant challenges.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan for Prospecting into Akamai Technologies ### Company Overview: Akamai Technologies is an information technology and services company providing edge security and web and mobile performance and enterprise access. Evidence indicates that the company could gain from comprehensive analytics, consistent global branding, enhanced security and server management, and intelligent automation for rapid provisioning and scaling of services. ### Pain points and Solutions: #### Pain Point 1: Global Traffic Analytics and Decision-Making Akamai operates a massive network of servers in more than 135 countries. However, the size of their global network may lead to blind spots, congestion and other issues that prevent optimal user experiences. **Solution**: We provide a real-time analytics solution that cleanses and analyzes global traffic data. This helps to streamline the decision-making process, enabling Akamai to make quick and effective decisions for service improvement. #### Pain Point 2: Global Brand Strategy Managing a unified and coherent brand strategy across diverse geographic regions could pose a challenge for Akamai. **Solution**: Our adaptive brand management platform enables the successful orchestration of a globally coherent yet locally adaptable brand strategy, aiding in the communication and management of their brand perception. #### Pain Point 3: Maintaining Superior Edge Security As Akamai continues to offer cloud services to millions of users worldwide, maintaining superior edge security becomes crucial. **Solution**: We offer a robust, predictive security innovation that provides real-time threat detection and mitigation for Akamai's various services, ensuring superior user trust and satisfaction. #### Pain Point 4: Rapid Provisioning, Managing, and Scaling Services Rapid growth and expansion of offerings requires effective management of application lifecycles and scalability. **Solution**: We cater to this need with our intelligent automation solutions, designed to manage application deployment, scaling, and monitoring across Akamai's expansive network. This helps to ensure that Akamai consistently delivers efficient and high performing services to their global user base. #### Pain Point 5: Server Management and Monitoring With approximately 365,000 servers worldwide, efficient management is critical to ensure optimal performance and subsequent customer satisfaction. **Solution**: Our server management solution provides real-time tracking and swift troubleshooting. This aids in maintaining optimal server performance, enhancing their overall quality of service and user experience. ### Sales Strategy: #### Step 1: Initial Contact We will initiate contact via an introductory email which highlights the potential gaps that Akamai might be facing along with our solutions tailored to their needs. #### Step 2: Discovery Call A follow-up discovery call to understand more about their business pain points, and gain insights into their internal structure and decision-making process. #### Step 3: Live Demo Presentation We will host a live demo presentation to visually display the benefits and working of our solutions tailored to Akamai's needs. #### Step 4: Propose a Custom Solution Outline a proposal which highlights how our solutions can directly address Akamai's pain points, including cost, implementation process, and timelines. #### Step 5: Close the Deal Lastly, direct negotiations with key decision-makers within Akamai to finalize contracts and kick-start the implementation process. ### Goals: Our goal is to define a tailor-made implementation plan that addresses the needs of Akamai, while providing robust, scalable solutions for their global growth ambitions. With a clear understanding of objectives, we aim to build a long-term partnership that supports their mission of making life better for billions of people through groundbreaking security, compute, and delivery solutions. [^1^][^2^][^3^][^4^] [^1^]:https://www.akamai.com/company [^2^]:https://en.wikipedia.org/wiki/Akamai_Technologies [^3^]:https://www.linkedin.com/company/akamai-technologies [^4^]:https://www.globaldata.com/company-profile/akamai-technologies-inc/

Sales Plan for Prospecting into Akamai Technologies

Company Overview:

Akamai Technologies is an information technology and services company providing edge security and web and mobile performance and enterprise access. Evidence indicates that the company could gain from comprehensive analytics, consistent global branding, enhanced security and server management, and intelligent automation for rapid provisioning and scaling of services.

Pain points and Solutions:

Pain Point 1: Global Traffic Analytics and Decision-Making

Akamai operates a massive network of servers in more than 135 countries. However, the size of their global network may lead to blind spots, congestion and other issues that prevent optimal user experiences.

Solution: We provide a real-time analytics solution that cleanses and analyzes global traffic data. This helps to streamline the decision-making process, enabling Akamai to make quick and effective decisions for service improvement.

Pain Point 2: Global Brand Strategy

Managing a unified and coherent brand strategy across diverse geographic regions could pose a challenge for Akamai.

Solution: Our adaptive brand management platform enables the successful orchestration of a globally coherent yet locally adaptable brand strategy, aiding in the communication and management of their brand perception.

Pain Point 3: Maintaining Superior Edge Security

As Akamai continues to offer cloud services to millions of users worldwide, maintaining superior edge security becomes crucial.

Solution: We offer a robust, predictive security innovation that provides real-time threat detection and mitigation for Akamai's various services, ensuring superior user trust and satisfaction.

Pain Point 4: Rapid Provisioning, Managing, and Scaling Services

Rapid growth and expansion of offerings requires effective management of application lifecycles and scalability.

Solution: We cater to this need with our intelligent automation solutions, designed to manage application deployment, scaling, and monitoring across Akamai's expansive network. This helps to ensure that Akamai consistently delivers efficient and high performing services to their global user base.

Pain Point 5: Server Management and Monitoring

With approximately 365,000 servers worldwide, efficient management is critical to ensure optimal performance and subsequent customer satisfaction.

Solution: Our server management solution provides real-time tracking and swift troubleshooting. This aids in maintaining optimal server performance, enhancing their overall quality of service and user experience.

Sales Strategy:

Step 1: Initial Contact

We will initiate contact via an introductory email which highlights the potential gaps that Akamai might be facing along with our solutions tailored to their needs.

Step 2: Discovery Call

A follow-up discovery call to understand more about their business pain points, and gain insights into their internal structure and decision-making process.

Step 3: Live Demo Presentation

We will host a live demo presentation to visually display the benefits and working of our solutions tailored to Akamai's needs.

Step 4: Propose a Custom Solution

Outline a proposal which highlights how our solutions can directly address Akamai's pain points, including cost, implementation process, and timelines.

Step 5: Close the Deal

Lastly, direct negotiations with key decision-makers within Akamai to finalize contracts and kick-start the implementation process.

Goals:

Our goal is to define a tailor-made implementation plan that addresses the needs of Akamai, while providing robust, scalable solutions for their global growth ambitions. With a clear understanding of objectives, we aim to build a long-term partnership that supports their mission of making life better for billions of people through groundbreaking security, compute, and delivery solutions.

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