Company Overview

Amity University is a renowned higher education institution and ranked as India's Top Private University in North India. It is known for providing world-class education in a wide variety of streams, including engineering, management, medical courses, among others. The university offers both full-time undergraduate (UG) and postgraduate (PG) courses.

Focused on industry-informed courses, Amity University emphasizes a strong research & development foundation, contributing to an immersive teaching & learning environment in the higher education industry. This ensures that its students are effectively prepared for their future career and life pursuits.

Strengths and Key Features

One of the strengths of Amity University is its experiential learning approach. This type of learning allows students to gain knowledge and skills through real-life experiences, both inside and outside the classroom. This educational model is particularly effective for enhancing problem-solving skills, decision making, and critical thinking, all of which are highly sought after in today's job market.

In terms of infrastructure, Amity University boasts a HI-tech campus and world-class facilities, designed to provide a conducive environment for its students, faculty, and staff. This reinforces the university's commitment to offering outstanding educational experience and services.

Amity's large employee strength of approximately 16,000 underscores its capacity to deliver a diverse range of courses effectively. It also underlines the university's ability to meet the academic-, research-, and career-oriented needs of a large student population.

Online Presence and Application

Amity University maintains an active online presence through its official website (amity.edu) and its presence on social media portals such as Facebook. Candidates aspiring to join their preferred courses at Amity can conveniently submit their online application form through the official university portal. Through the digital platform, Amity University ensures a streamlined application process, providing a user-friendly interface for potential students worldwide.

International Presence

While it's headquartered in Noida, India, Amity University has reached a global audience, affirming its position in the global higher education sector. The presence of an organization in London, known as Amity University (IN) London, further cements its global standing as a reputable educational institution.

Sales Plan: Prospecting Amity University

Objective:

To establish contact with decision-makers at Amity University for discovery, demonstrate how our B2B SaaS solution can address their key pain points, and guide them through the sales funnel till closure.

Identify Key Decision-Makers

1. Determine the authorities responsible for implementing tech solutions and managing operations.
2. Identify the roles that might be involved in decision-making, such as IT Directors, Academic Deans, Administrators, and/or CTO’s.

Pain Points & Potential Solutions:

1. Streamlining operations: Our SaaS solution can help streamline the operations of various departments with unified dashboards and automated workflows.
2. Technology-driven solutions: We provide robust and secure IT infrastructure and custom data analysis tools for educational institutions, enabling seamless online learning and improved decision-making.
3. Competitiveness: Our platform includes cutting-edge technology that keeps curriculum up-to-date and enhances students' skill development, ultimately increasing placement rates and real-world readiness.
4. Student population management: Features such as personalized guidance, scheduling, and resource management are part of our portfolio to manage large and diverse student populations effectively.
5. Industry connections: Our network of industry partnerships can help them strengthen their industry integration, from course alignment to internships and R&D collaborations.

Pre-Calls Research:

1. Review information about Amity University from company webpage that provides world-class education in diverse streams like engineering, management, medical etc. (amity.edu)
2. Dive deep into their academics section, acquiring specifics about the full-time UG & PG courses offered. (collegedunia.com)
3. Explore more on their organization structure (amity.ac.uk)
4. Tap into various social media channels for the latest updates and public opinion about the university's operations and initiatives. (facebook.com/amityuni)
5. Understand their commitment to experiential learning, hi-tech campus, and world-class facility needs. (amity.edu/about-university.aspx)

Outreach Strategy:

1. Initial Contact: Begin with an email or LinkedIn connection request, introducing our company and solution and expressing interest in discussing their needs.
2. Follow-up: If no response, follow-up after a week with a call or another email.
3. Value Proposition: Specify the unique benefits of our SaaS solution tailored to their pain points.
4. Demo: Offer to provide a free demo of our software, demonstrating its capability to address their needs.
5. Closure: If they show interest, move towards offering a custom proposal and negotiating the final terms.

Post-Sale:

1. Implementation: Ensure smooth technical and operational implementation of our solution.
2. Training: Provide comprehensive training to relevant staff.
3. Support: Offer continual customer support to address any issues and concerns.
4. Review: Regularly solicit feedback and reviews to improve the service and maintain the relationship.