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Apexon

Apexon

Insights, Personas, and Sales Plan

Apexon

"Apexon is a leading digital-first technology services firm providing innovative solutions and delivering human-centric digital experiences to the information and technology sector with a notable emphasis on fostering a healthy team relationship for the success of every project."
Est. Employees:
10000
Industry:
information technology & services
Revenue:
$8.5M
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Insights on

Apexon

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Apexon is a global information technology and services company reputed in the field of digital engineering. With an estimated workforce of 10,000 employees, Apexon is a digital-first technology services firm that aids in accelerating business transformation by delivering human-centric digital experiences. The company drives its motto of "elevating the human experience through digital innovation" with a heavy focus on #HumanFirstDigital approach to technology. This principle leads their efforts in producing technology solutions and services finely tailored to serve and improve human experiences. Working closely alongside their partners, Apexon boasts of a trusted network of relationships with key industry players. The commitment and expertise of the Apexon team are deeply valued by their partners, making Apexon a reliable ally in business collaborations. Apexon is headquartered in the United States, but it expands its global footprint by relocating to brand new offices, like the one in Sunderland's City Centre. The company aims to create a fun and dynamic work environment where employees can experience the essence of #humancentric digital work culture. The sense of pride in accomplishment is grounded in Apexon's core values, translating into the competent running of the business by their management. This results in Apexon being recognized as a great place to work, with 77% of their employees endorsing the company as compared to 57% of employees at a typical U.S.-based company. The work culture at Apexon ensures that employees feel welcomed when they join the company and have the flexibility to take necessary time off from work. Furthermore, the commitment of Apexon in giving back to the community, the recognition from industry analysts, and their transparency in their operations foster an environment of trust and credibility.

Company Description

Apexon is a global information technology and services company reputed in the field of digital engineering. With an estimated workforce of 10,000 employees, Apexon is a digital-first technology services firm that aids in accelerating business transformation by delivering human-centric digital experiences.

The company drives its motto of "elevating the human experience through digital innovation" with a heavy focus on #HumanFirstDigital approach to technology. This principle leads their efforts in producing technology solutions and services finely tailored to serve and improve human experiences.

Working closely alongside their partners, Apexon boasts of a trusted network of relationships with key industry players. The commitment and expertise of the Apexon team are deeply valued by their partners, making Apexon a reliable ally in business collaborations.

Apexon is headquartered in the United States, but it expands its global footprint by relocating to brand new offices, like the one in Sunderland's City Centre. The company aims to create a fun and dynamic work environment where employees can experience the essence of #humancentric digital work culture.

The sense of pride in accomplishment is grounded in Apexon's core values, translating into the competent running of the business by their management. This results in Apexon being recognized as a great place to work, with 77% of their employees endorsing the company as compared to 57% of employees at a typical U.S.-based company. The work culture at Apexon ensures that employees feel welcomed when they join the company and have the flexibility to take necessary time off from work.

Furthermore, the commitment of Apexon in giving back to the community, the recognition from industry analysts, and their transparency in their operations foster an environment of trust and credibility.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Identify Target Audience The primary target audience for our software services will be leadership and decision-makers at Apexon, a global leader in the information technology and services industry with around 10,000 employees. As Apexon is a digital-first company undergoing a significant digital transformation, primary contacts should include individuals involved in digital initiatives, workforce management, and client relationship management. ## Unique Selling Proposition Our SaaS solutions align perfectly with Apexon's ethos of "HumanFirstDigital". We offer products that facilitate digital transformation while keeping human experience at the center. Through our engagement and training tools, we ensure employee satisfaction, while our client management software facilitates efficient customer relationships. Our secure systems and continuous compliance with privacy regulations also offer comprehensive data security solutions. ## Sales and Marketing Strategy **1. Lead Generation:** Use a targeted content marketing approach to demonstrate how our products address Apexon's specific pain points. Approach the company via LinkedIn messages, targeted emails, and call to introduce our product offerings. **2. Demonstrate Value:** Provide a custom demo showing how our product seamlessly fits into Apexon's digital transformation journey. Highlight key features that facilitate communication and workflow across locations, enhance employee engagement, simplify client management, ensure data security, and encourage continuous learning. **3. Proposal:** Based on insight gained from conversations and demos, craft a detailed proposal outlining deliverables, implementation details, pricing, and ongoing support services. **4. Negotiation and Closure:** Use the feedback provided to negotiate contract terms and seal the deal. **5. Customer Success:** Post-sale, ensure the implementation goes smoothly, provide training to the users as needed, and retain a business relationship for upselling and cross-selling opportunities in the future. ## Key Performance Indicators To measure the success of the sales plan, consider the following indicators: - Response rates to our initial outreach - Number of demos and proposals sent - Conversion rate from proposals to finalized deals - Customer satisfaction rate post-sale - Retention, upsell and cross-sell rates Links for references: - [Apexon's Website](https://www.apexon.com/) - [Apexon | LinkedIn](https://www.linkedin.com/company/apexon) - [Apexon - Crunchbase](https://www.crunchbase.com/organization/apexon-5f14) - [Working at Apexon | Great Place To Work®](https://www.greatplacetowork.com/certified-company/1204874)

Identify Target Audience

The primary target audience for our software services will be leadership and decision-makers at Apexon, a global leader in the information technology and services industry with around 10,000 employees. As Apexon is a digital-first company undergoing a significant digital transformation, primary contacts should include individuals involved in digital initiatives, workforce management, and client relationship management.

Unique Selling Proposition

Our SaaS solutions align perfectly with Apexon's ethos of "HumanFirstDigital". We offer products that facilitate digital transformation while keeping human experience at the center. Through our engagement and training tools, we ensure employee satisfaction, while our client management software facilitates efficient customer relationships. Our secure systems and continuous compliance with privacy regulations also offer comprehensive data security solutions.

Sales and Marketing Strategy

  1. Lead Generation: Use a targeted content marketing approach to demonstrate how our products address Apexon's specific pain points. Approach the company via LinkedIn messages, targeted emails, and call to introduce our product offerings.
  2. Demonstrate Value: Provide a custom demo showing how our product seamlessly fits into Apexon's digital transformation journey. Highlight key features that facilitate communication and workflow across locations, enhance employee engagement, simplify client management, ensure data security, and encourage continuous learning.
  3. Proposal: Based on insight gained from conversations and demos, craft a detailed proposal outlining deliverables, implementation details, pricing, and ongoing support services.
  4. Negotiation and Closure: Use the feedback provided to negotiate contract terms and seal the deal.
  5. Customer Success: Post-sale, ensure the implementation goes smoothly, provide training to the users as needed, and retain a business relationship for upselling and cross-selling opportunities in the future.

Key Performance Indicators

To measure the success of the sales plan, consider the following indicators:

  • Response rates to our initial outreach
  • Number of demos and proposals sent
  • Conversion rate from proposals to finalized deals
  • Customer satisfaction rate post-sale
  • Retention, upsell and cross-sell rates

Links for references: