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Appian Corporation

Appian Corporation

Insights, Personas, and Sales Plan

Appian Corporation

"Appian Corporation is a dynamic enterprise software company specializing in low-code application development, business process management, and digital transformation, driving business efficiency and connecting customers, employees, and systems through end-to-end business processes."
Est. Employees:
2400
Industry:
information technology & services
Revenue:
$489.0M
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Insights on

Appian Corporation

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Overview Appian Corporation is a leading enterprise in the Information Technology and Services sector, specializing in providing advanced software solutions for businesses globally. Comprising approximately 2400 dedicated employees, the company strives to facilitate digital innovation, business efficiency, and connectivity within an enterprise, harnessing the overall work machinery into comprehensive business processes. The company owes its success to the potent mix of talent, passion, and innovation that influences its professional culture. ## Products and Services Through its unique web-based, low-code platform, Appian equips businesses with tools and solutions required for designing, automating, and optimizing complex processes. The services extend to enterprise mobility, social business collaboration, analytics management, business rules, and enterprise integration, achieving an intelligent automation system for its clients. Appian's product suite includes an AI Process Platform which is a trusted tool among the world's most innovative organizations aiming to modify their workflows, unify data, and improve their operations, thereby boosting growth and enhancing customer experiences. ## Innovation and Applications Appian's drive for digital progress has resulted in the creation of various apps aimed at tackling emergent challenges. Some key developments include an app designed in collaboration with the University of South Florida to manage COVID-19 related data on educational campuses and coordinate health and safety guidelines. Moreover, the corporation has designed apps facilitating return-to-work protocols, and frameworks aiding government organizations in managing acquisition processes, institutional onboarding, and intelligent document processing. One of the recent advancements includes the announcement of a low-code data product in 2021. ## Conclusion Appian's relationship with its client enterprises is predicated on the commitment to improve and automate their business processes and help them achieve better growth and superior customer experiences. Guided by the belief in its talented workforce and continuous innovation, the company enjoys a significant position in the IT and services domain, providing web development, collaboration tools, and much more.

Company Overview

Appian Corporation is a leading enterprise in the Information Technology and Services sector, specializing in providing advanced software solutions for businesses globally. Comprising approximately 2400 dedicated employees, the company strives to facilitate digital innovation, business efficiency, and connectivity within an enterprise, harnessing the overall work machinery into comprehensive business processes.

The company owes its success to the potent mix of talent, passion, and innovation that influences its professional culture.

Products and Services

Through its unique web-based, low-code platform, Appian equips businesses with tools and solutions required for designing, automating, and optimizing complex processes. The services extend to enterprise mobility, social business collaboration, analytics management, business rules, and enterprise integration, achieving an intelligent automation system for its clients.

Appian's product suite includes an AI Process Platform which is a trusted tool among the world's most innovative organizations aiming to modify their workflows, unify data, and improve their operations, thereby boosting growth and enhancing customer experiences.

Innovation and Applications

Appian's drive for digital progress has resulted in the creation of various apps aimed at tackling emergent challenges. Some key developments include an app designed in collaboration with the University of South Florida to manage COVID-19 related data on educational campuses and coordinate health and safety guidelines.

Moreover, the corporation has designed apps facilitating return-to-work protocols, and frameworks aiding government organizations in managing acquisition processes, institutional onboarding, and intelligent document processing. One of the recent advancements includes the announcement of a low-code data product in 2021.

Conclusion

Appian's relationship with its client enterprises is predicated on the commitment to improve and automate their business processes and help them achieve better growth and superior customer experiences. Guided by the belief in its talented workforce and continuous innovation, the company enjoys a significant position in the IT and services domain, providing web development, collaboration tools, and much more.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan ### Executive Summary: Appian Corporation, a renowned company known for its low-code application development platform in the IT and services sector, is facing several key challenges related to legal disputes, system integration, innovation pace, user-experience, and workforce upskilling. Our suite of B2B SaaS solutions, tailor-made for reputation management, system integration, innovation management, user experience enhancement, and robust learning and development, has the potential to significantly help Appian overcome their pain points. ### Identify Decision Makers: Given the multi-faceted nature of Appian's pain points, the decision makers will likely involve executives from legal, IT, Product Development, Design, and HR departments. We need to identify the key roles involved in decision making, such as C-suite executives (CEO, CTO, CPO), Legal Head, IT Head, Training and Development Head, and Product Managers among others. ### Create tailored solutions: - **Legal Dispute Resolution**: Offer a software solution that aids in managing their public image and reputation during this difficult time by leveraging crisis communication strategies[1]. - **System Integration**: Pair our system integration software that improves the automation and data movement between various tools, reduces data silos, enhances visibility, and allows for effective collaboration[2]. - **Innovation Acceleration**: Propose SaaS tools that streamline their product development process, provide a structured approach to managing innovation, and decrease time-to-market[3]. - **User-Experience Enhancement**: Provide solutions which offer user behavior insights and utilitarian platforms designed for intuitive user-centric software development[4]. - **Learning & Development programs**: Introduce advanced L&D software that focuses on consistent upskilling of the workforce, filling any educational gap, and adapting to technology changes swiftly[5]. ### Contact Strategy: Start by reaching out via LinkedIn or email, followed up by several stages involving demo presentations of our solutions, one-on-one discussions regarding their specific requirements, customization discussions, pricing, and negotiation stages, and finally sealing the deal with the contract. Provide sufficient space for them to consult amongst themselves during the stages of decision making. ### Partnering & Proposing Value: Highlight how our solutions align with their pain-points, emphasizing our track record in reputation management during legal disputes, improving system integration, aiding innovation management, enhancing user experience, and supporting learning and development. ### Overcoming Possible Objections: Prepare for objections such as cost, implementation time, or reluctance to experiment with new vendors. Have data and references handy to showcase how our solutions have delivered tangible results for our clients, and offer a flexible pricing plan to overcome any cost objections. ### Close Strategy: Once Appian Corporation agrees to proceed, provide them with a clear and concise contract laying down all the points discussed including the solutions, price, deliverables, implementation schedule, and support services. Arrange for a follow-up call to answer any queries regarding the contract and work towards getting it signed. ### Follow-up Strategy: After implementation, ensure regular follow-ups to tackle any issues or concerns. Also, keep them informed about new features or updates in our services, nurturing our relationship and maintaining open communications. ### Expansion and Growth: Identify opportunities for expansion within Appian. For example, if our system integration tool is prominent in one department, seek opportunities to expand its usage to other departments. Always keep an eye open for new challenges within Appian that our products or services can solve. **Sources**: 1. [Appian Image and Trial Exhibits](https://appian.com/) 2. [Appian Information](https://en.wikipedia.org/wiki/Appian_Corporation) 3. [Appian LinkedIn](https://www.linkedin.com/company/appian-corporation) 4. [About Appian](https://appian.com/why-appian/about.html) 5. [Appian Platform Overview](https://appian.com/platform/overview.html)

Sales Plan

Executive Summary:

Appian Corporation, a renowned company known for its low-code application development platform in the IT and services sector, is facing several key challenges related to legal disputes, system integration, innovation pace, user-experience, and workforce upskilling. Our suite of B2B SaaS solutions, tailor-made for reputation management, system integration, innovation management, user experience enhancement, and robust learning and development, has the potential to significantly help Appian overcome their pain points.

Identify Decision Makers:

Given the multi-faceted nature of Appian's pain points, the decision makers will likely involve executives from legal, IT, Product Development, Design, and HR departments. We need to identify the key roles involved in decision making, such as C-suite executives (CEO, CTO, CPO), Legal Head, IT Head, Training and Development Head, and Product Managers among others.

Create tailored solutions:

  • Legal Dispute Resolution: Offer a software solution that aids in managing their public image and reputation during this difficult time by leveraging crisis communication strategies[1].
  • System Integration: Pair our system integration software that improves the automation and data movement between various tools, reduces data silos, enhances visibility, and allows for effective collaboration[2].
  • Innovation Acceleration: Propose SaaS tools that streamline their product development process, provide a structured approach to managing innovation, and decrease time-to-market[3].
  • User-Experience Enhancement: Provide solutions which offer user behavior insights and utilitarian platforms designed for intuitive user-centric software development[4].
  • Learning & Development programs: Introduce advanced L&D software that focuses on consistent upskilling of the workforce, filling any educational gap, and adapting to technology changes swiftly[5].

Contact Strategy:

Start by reaching out via LinkedIn or email, followed up by several stages involving demo presentations of our solutions, one-on-one discussions regarding their specific requirements, customization discussions, pricing, and negotiation stages, and finally sealing the deal with the contract. Provide sufficient space for them to consult amongst themselves during the stages of decision making.

Partnering & Proposing Value:

Highlight how our solutions align with their pain-points, emphasizing our track record in reputation management during legal disputes, improving system integration, aiding innovation management, enhancing user experience, and supporting learning and development.

Overcoming Possible Objections:

Prepare for objections such as cost, implementation time, or reluctance to experiment with new vendors. Have data and references handy to showcase how our solutions have delivered tangible results for our clients, and offer a flexible pricing plan to overcome any cost objections.

Close Strategy:

Once Appian Corporation agrees to proceed, provide them with a clear and concise contract laying down all the points discussed including the solutions, price, deliverables, implementation schedule, and support services. Arrange for a follow-up call to answer any queries regarding the contract and work towards getting it signed.

Follow-up Strategy:

After implementation, ensure regular follow-ups to tackle any issues or concerns. Also, keep them informed about new features or updates in our services, nurturing our relationship and maintaining open communications.

Expansion and Growth:

Identify opportunities for expansion within Appian. For example, if our system integration tool is prominent in one department, seek opportunities to expand its usage to other departments. Always keep an eye open for new challenges within Appian that our products or services can solve.

Sources:
  1. Appian Image and Trial Exhibits
  2. Appian Information
  3. Appian LinkedIn
  4. About Appian
  5. Appian Platform Overview