Aspen Technology, commonly referred to as AspenTech, is a leading provider of software and services designed for the optimization of assets. Functioning predominantly in sectors like oil & gas, chemicals, engineering and construction, AspenTech addresses the most complex challenges in process manufacturing, aiming to provide increased value and improved profitability for its customers.
Located at aspentech.com, AspenTech commits more than just its extensive expertise in the field of Information Technology & Services. The company underpins its actions based on a solid foundation of nearly 4300 employees, operating around the world to deliver on the organizational objectives. Implementation of AspenTech solutions within the global industries is bolstered by the meaningful impacts rendered on economies and everyday lives of the people.
Astute utilization of emergent technologies such as the Internet of Things (IoT) and Machine Learning equips AspenTech to dominate its domain. These underpinnings of deep information technology enable the development of most of AspenTech's modern solutions, encompassing predictive & prescriptive analytics, process simulation & modeling, advanced process control, and planning & scheduling.
Moreover, AspenTech has made significant strides in manufacturing operations and supply chain management to support digital transformation, asset optimization, and asset performance management operations.
AspenTech fully acknowledges the going green movement and embeds sustainability into its software applications to contribute significantly to the energy transition. The company shows substantial enthusiasm for the role of sustainable software in achieving a prosperous green future, making it almost a mission in their corporate journey.
With its focus on customer success, AspenTech ensures that the proposed solutions are receptive to clients' needs, flexibility, and effectiveness. The company's customer testimonials affirm AspenTech's commitment to listening to clients' needs and taking them into account in its continuous product innovation and improvement. Major projects executed by clients are often situated in various locations worldwide, attesting to the global reach of AspenTech.
AspenTech's presence is recognized internationally, with a network of offices worldwide. A few of these locations include Columbia and Malaysia, providing the company with a global platform to service its clients and contribute to economies on an international scale.
Before crafting a successful sales strategy, it's crucial to understand the potential customer. Aspen Technology is a global technology company with a deep-rooted focus on sustainability, innovation, and high-tech solutions that include machine learning, IoT, and predictive analytics. They emphasize their aim to improve operational excellence while achieving sustainability goals.
Analysis of Aspen Technology's operations and goals identify several potential pain points that our B2B SaaS solutions can address:
First, we will conduct a personalized outreach via email or direct call. This outreach would highlight particular pain points that Aspen Technology might be facing and how our solutions can address them.
Upon getting a positive response, we will set up a detailed presentation to walk them through our product/service. During this presentation, we would showcase how our solutions can be customized to cater to their specific needs and meet their business objectives.
We will offer a product demo for Aspen Technology to have a hands-on experience. This demo helps ensure they understand the capabilities of our solution regarding their pain points.
After the demo, we will address any concerns that Aspen Technology might have and negotiate terms of service that align with their expectations.
Upon getting a commitment from Aspen Technology, we will then proceed to close the deal. This process may include finalizing the contract details and setting a date for onboarding their team on our product/service.
The entire sales process could span 3-4 months. Success metrics to track include the number of positive responses received from the initial outreach, how many demonstrations lead to negotiations, and finally, how many negotiations successfully convert into sales.
In order to stay organized and keep track of the sales plan's progression, CRM software will be used. This would help in maintaining all client interaction data effectively. Additionally, digital communication tools would be used to facilitate the virtual meetings and demos.
Our approach to selling to Aspen Technology would be strategic, value-oriented, and personalized, focusing on their specific pain points. Our goal is to demonstrate how our products/services will help them achieve their operational and sustainability goals while providing superior management, communication, and data security solutions.