Company Description

BairesDev is a leading nearshore outsourcing development company renowned for its precise and rapid outsourced software development services. Founded by Pablo Azorin and Nacho De Marco in 2009, the company has successfully carved out a niche in the expansive information technology and services industry. They are highly dedicated to building high-quality software solutions with speed and precision. Their software engineering and information services are targeted towards various sectors, including startups, small to medium-sized businesses(SMBs), and even Fortune Global 500 companies.

The team as BairesDev is made up of top talent, the finest 1% in the industry, comprising software engineers and IT professionals. The company prides itself on having the ability to put together the best teams based on required skill sets with clear communication in English. These teams can start when needed and can scale up or down with ease.

With an estimated 3,100 employees, BairesDev has a strong workforce that echoes their satisfaction working at the company. They appreciate the guidance provided by leaders, the opportunity to work for worldwide companies, and the positive work environment. The company values employees' feedback and encourages them to share ideas on how to further improve the work environment.

BairesDev's work has significantly influenced the tech landscape for over a decade. They have worked with disruptive startups, industry-changing companies, and globally recognized brands like Google, Johnson & Johnson, and others, consistently driving digital acceleration for these organizations. Their services range from software development, outsourcing, to staff augmentation, ensuring businesses are equipped with the right manpower and offshore development capabilities for digital transformation.

BairesDev also specializes in enterprise software, product development, mobile staffing, managed teams, and nearshore technology solutions particularly in Latin America. This guarantees businesses the agility to navigate through potential challenges and effectively create lasting value results.

Bottom line, BairesDev’s commitment to excellence and substantial experience makes them a strong partner for businesses aiming to leverage information technology for exponential growth.

I. Objectives

1. To illustrate the value of our SaaS solution in addressing BairesDev's potential pain points including employee satisfaction and compensation, communication and coordination, scalability, cultural diversity and inclusive practices, and addressing of improvement opportunities.
2. To communicate our capabilities in terms of managing cultural diversity and ensuring optimal communication across multiple teams and international clients.
3. To secure a series of meetings with key decision-makers at BairesDev with the intention of forming a strategic partnership.
4. To establish a trial period with BairesDev where they can utilize our service and see firsthand the benefits and solutions our service provides.

II. Target Customer Details

• Company name: BairesDev
• Industry: Information technology & services
• Key services: Software engineering, Outsourcing, Information Services
• Key features: Staff augmentation, Product Development, Offshore Development, Managed Teams
• Website: bairesdev.com
• Estimated number of employees: 3100

III. Customer Pain Points

1. Employee Satisfaction and Compensation: BairesDev may be experiencing challenges in employee retention and attracting top talent due to dissatisfaction with compensation and benefits as evidenced by a -4% decrease in Glassdoor rating over the last 12 months[1].
2. Communication and Coordination: As a nearshore software development and staff augmentation company, BairesDev may struggle with clear, effective communication across multiple teams and with a wide range of international clients, causing operational challenges and potentially affecting service quality and client satisfaction[3].
3. Growth and Scalability: BairesDev's increased demand, particularly from their global customer base, may result in lapses in quality control and irregularities in product delivery thus impacting their mission to generate lasting value[4].
4. Cultural Diversity and Inclusive Practices: If BairesDev is not effectively building a diverse and inclusive workforce that understands and caters to the unique needs of their global clientele, this could impact their customer service and relations.
5. Work Environment Improvement Opportunities: BairesDev encourages employees to send recommendations for improvement, indicating there may be areas in their work environment that could be improved. This could lead to lower employee satisfaction and impact company output if not addressed appropriately[1].

IV. Product/Service Solution

Company Name and Description, offers a comprehensive SaaS solution focused on enhancing the performance and productivity of digital-focused businesses. The tailored software can:

• Increase employee satisfaction and productivity by streamlining work processes.
• Improve communication and coordination for remote and globally distributed teams.
• Assist in managing growth and scalability.
• Enable companies to build and manage a culturally diverse workforce.
• Incorporate feedback and improvement opportunities into the work culture in a seamless way.

V. Sales and Marketing Strategy

1. Branding: Position our SaaS solution as a go-to resource for companies experiencing similar challenges as BairesDev.
2. Outreach: Utilizing email, LinkedIn, and more to connect to key decision-makers at BairesDev.
3. Content Marketing: Create material emphasizing the solutions our SaaS provides for the pain points identified.
4. Partnerships: Partner with relevant industry influencers and leaders for more targeted company outreach.
5. Feedback Loop: Implement and maintain a strong feedback loop to utilize customer feedback to continually evolve and improve our SaaS product offering.

VI. Measurement and Analysis

1. Engagement Metrics: Measure email open rates, response rates, LinkedIn connection acceptance rates, etc.
2. Conversion Metrics: Monitor how many leads move through the sales funnel and eventually convert into paying customers.
3. Customer Satisfaction: Measure customer satisfaction rates through surveys and customer feedback.
4. Retention and Churn Rates: Track the number of customers who continue to use our service over time and those who stop using it.
5. Revenue: Measure return on investment, tracking how much revenue is generated from our sales efforts.

VII. Required Resources

1. Sales Team: A dedicated team for sales and after-sales support.
2. Marketing Team: A team responsible for content creation, branding, and marketing strategies.
3. Customer Support Team: A team dedicated to handling customer inquiries and issues.
4. Technological Resources: Necessary infrastructure and software tools for efficient sales, marketing, communication, and feedback collection.

VIII. Milestones and Timelines

1. Initial Contact (Week 1-2): Begin outreach to BairesDev's decision-makers.
2. Formal Introduction (Week 3-4): Arrange a demonstration or consultation session that introduces our software solution and how it can solve their business challenges.
3. Trial Period (Week 5-8): Offer a trial period for BairesDev to integrate and test our software in their operations.
4. Feedback and Revisions (Week 9-12): Collect feedback, make adjustments, and improve the solution to better suit BairesDev's unique needs.
5. Finalization (Week 13-16): Final negotiations, plan customizations, agreement drafting, and official commencement of service.