Banglalink Digital Communications Ltd., popularly known as Banglalink, is a leading telecommunications company based in Dhaka, Bangladesh. Originally known as Sheba Telecom Pvt. Ltd., the company established itself as a key player in the nation's telecommunications landscape, operating as the third-largest mobile network across the country.
Banglalink's growth has been remarkable. In its first operational year in 2005, it secured one million subscribers. This number tripled to three million by October 2006. The company continued to expand and by December 2007, it held its position as the second-largest operator in Bangladesh with a healthy user base of over 7.1 million customers.
Today, Banglalink goes beyond 32 million subscribers, making mobile telephony an affordable option for consumers across Bangladesh. Recognized for providing the fastest 3G services for all users, the firm takes pride in being considered among the best mobile network providers in the country.
The company operates under VEON, along with several other renowned brands such as “Beeline”, “Kyivstar”, “WIND”, “Jazz”, and “Djezzy”. Banglalink offers a multitude of services like GSM, 3G, Mobile Internet, Mobile Telephone, and even 4G networks. It's well-known for its excellent call rates and robust internet solutions.
Banglalink has earned its reputation particularly for the best value for money it offers with its services. They have managed to put together attractive offers to cater to the varying needs of their wide subscriber base. Their internet offerings are especially popular, with their strong network reaching both urban and rural areas in Bangladesh.
With over decade of experience and a commanding share of the market, Banglalink continues to innovate, rethink, restart, and recreate in its endeavor to serve its customers better. With an estimated workforce of around 5200 employees, it is committed to keeping Bangladesh connected while ensuring the best call rates and internet services.
Banglalink is the third-largest mobile network operator in Bangladesh with over 32 million subscribers1. Despite such a remarkable market share, the company faces significant challenges such as weaker network coverage in rural areas5, difficulties in providing reliable and high-speed mobile Internet service5, customer retention1, revenue generation1, and customer service1.
Although Banglalink has a strong network in urban areas, its network coverage is less extensive in the rural regions. This restricts their growth potential and revenue generation from less urbanized regions5.
Solution: Our SaaS solution can help optimize network coverage using predictive analytics and data-based decision-making.
Banglalink is facing difficulties in providing reliable and high-speed mobile Internet service, particularly in rural areas. Limited bandwidth and poor infrastructure in these areas affect the quality and speed of their 3G and 4G services5.
Solution: Our SaaS solution can provide innovative network optimization and seamless integration with existing infrastructure, improving the delivery of high-speed internet services.
Despite a growing subscriber base, Banglalink struggles with customer retention in a highly competitive market1.
Solution: Our SaaS tool comes with a comprehensive CRM system that helps to deepen customer relationships, boost engagement, and improve customer retention.
Despite a substantial subscriber base, Banglalink's revenue generation is subpar compared to its customer numbers1.
Solution: We offer a revenue management system that helps in effective pricing strategy, maximizing revenue from existing customers and resource allocation to ensure high returns from each individual user.
As the company grows, managing customer service queries efficiently and effectively becomes complex1.
Solution: Our customer service platform can automate processes, manage customer queries efficiently, and provide real-time support.