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Birdeye

Birdeye

Insights, Personas, and Sales Plan

Birdeye

"Birdeye is a comprehensive Experience Marketing platform specializing in reputation marketing, review management, and customer experience management, designed to streamline local business operations, boost brand loyalty, and facilitate growth by enhancing online presence and tracking competitor analytics."
Est. Employees:
1100
Industry:
information technology & services
Revenue:
$100M
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Insights on

Birdeye

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Birdeye is a leading player in the information technology and services industry, specifically specializing in reputation marketing and reviews management. With an estimated workforce of over 1100 employees, the company operates an all-in-one Experience Marketing platform designed for multi-location businesses. Their primary services revolve around managing reviews and facilitating communication for businesses, collecting and managing reviews, converting leads, running surveys, and more. Birdeye's technology is acknowledged for its ease of use and features that not only cater to large enterprises, but also to small companies looking to grow their business and enhance their reputation. The platform allows businesses to monitor customer reviews across various online platforms, enabling them to manage their online reputation efficiently and effectively. Additionally, the platform provides businesses with competitive benchmarking data, customer sentiment analytics, customer experience management, and social listening tools. These tools help businesses gauge their performance against their competition, understand their customers better, and make informed strategic decisions. Moreover, Birdeye aids in increasing a company's business presence through effective management of online listings and enhancing customer support efforts with features like webchat and support ticketing. The platform also provides businesses with strategic insights gleaned from enterprise analytics, aiding in their pursuit of growth and customer retention. One of the unique offerings of Birdeye is its AI-driven SEO health check which helps businesses identify potential issues affecting their visibility in local search results on Google. The actionable insights provided by this tool can help businesses increase their visibility, enhance reputation, and outrank competition. Through its suite of services and tools, Birdeye empowers businesses to create exceptional customer experiences that boost brand loyalty and differentiate them in the market. In a nutshell, Birdeye strives to help businesses achieve meaningful results, by continually raising the bar for delivering outstanding customer experiences and garnering customer trust.

Company Description

Birdeye is a leading player in the information technology and services industry, specifically specializing in reputation marketing and reviews management. With an estimated workforce of over 1100 employees, the company operates an all-in-one Experience Marketing platform designed for multi-location businesses.

Their primary services revolve around managing reviews and facilitating communication for businesses, collecting and managing reviews, converting leads, running surveys, and more. Birdeye's technology is acknowledged for its ease of use and features that not only cater to large enterprises, but also to small companies looking to grow their business and enhance their reputation.

The platform allows businesses to monitor customer reviews across various online platforms, enabling them to manage their online reputation efficiently and effectively. Additionally, the platform provides businesses with competitive benchmarking data, customer sentiment analytics, customer experience management, and social listening tools. These tools help businesses gauge their performance against their competition, understand their customers better, and make informed strategic decisions.

Moreover, Birdeye aids in increasing a company's business presence through effective management of online listings and enhancing customer support efforts with features like webchat and support ticketing. The platform also provides businesses with strategic insights gleaned from enterprise analytics, aiding in their pursuit of growth and customer retention.

One of the unique offerings of Birdeye is its AI-driven SEO health check which helps businesses identify potential issues affecting their visibility in local search results on Google. The actionable insights provided by this tool can help businesses increase their visibility, enhance reputation, and outrank competition.

Through its suite of services and tools, Birdeye empowers businesses to create exceptional customer experiences that boost brand loyalty and differentiate them in the market. In a nutshell, Birdeye strives to help businesses achieve meaningful results, by continually raising the bar for delivering outstanding customer experiences and garnering customer trust.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## I. Sales Plan Goals ## Our goal is to target Birdeye's potential pain points with these action plans: 1. Improve their local search result visibility 2. Mitigate complexity of tool management and provide a more integrated solution 3. Aid in extracting valuable insights from their enormous data 4. Improve user interaction for their diverse customer base 5. Enhance their marketing strategies for better customer acquisition ## II. Identification of Potential Leads ## Our points of engagement at Birdeye could involve decision-makers across multiple levels: - C-level executives (CEO, CMO, CTO) - Relevant department heads or managers - Existing customers and prospects ## III. Sales Activities & Tactics ## **3.1 Approach to Improve Local Search Visibility** Our SaaS solution can provide an analysis of their current online presence to identify gaps and suggest ways to enhance their SEO, leading to a more effective online presence. This should result in an improved customer acquisition rate. **3.2 Streamlining Platform Management** Suggest an integrated approach platform management offering a user-friendly interface. This will reduce time spent on management and allow more focus on refining strategies and providing customer-centric services. **3.3 Enhancing Data Analytics** Our advanced analytical tools could offer automated extraction of valuable insights in real time, transforming the process of data analysis from being time-consuming to a strategic asset. **3.4 User Experience Enhancement** Offering UI/UX consultation can simplify their user interaction landscape and enhance customer satisfaction, spurring increased user adoption. **3.5 Amplifying Marketing Strategies** Our marketing suite can provide a robust, multifaceted approach including digital marketing, content marketing, customer segmentation, and brand positioning to target their customer acquisition. ## IV. Pitching the Solution ## Our approach will be to offer our SaaS solution as a remedy to their potential challenges. We plan to harness the advantage of Birdeye's value proposition and pitch our offerings as an enhancement rather than a replacement. This could be through demos, presentations, or personalized consultations. ## V. Follow-Up Process ## After the initial pitch, we will follow up within a week to answer any questions and address any concerns. Further, we will offer a trial of our software and a roadmap to demonstrate how our solution will address their individual pain points. ## VI. Tracking Sales Progress ## Using a CRM to track interactions, feedback, and progress towards sales goals will help us manage the sales process effectively. ## VII. Performance Review & Adjustments ## Sales goals, targets, and processes will be reviewed at quarterly sales meetings. Adjustments will be made as necessary based on feedback and sales results. Source: [birdeye](https://birdeye.com/), [birdeye aboutus](https://birdeye.com/aboutus/), [Birdeye - Crunchbase](https://www.crunchbase.com/organization/birdeye), [BirdEye Reviews 2019 | G2](https://www.g2.com/products/birdeye/reviews), [Birdeye | LinkedIn](https://www.linkedin.com/company/birdeye)

I. Sales Plan Goals

Our goal is to target Birdeye's potential pain points with these action plans:

  1. Improve their local search result visibility
  2. Mitigate complexity of tool management and provide a more integrated solution
  3. Aid in extracting valuable insights from their enormous data
  4. Improve user interaction for their diverse customer base
  5. Enhance their marketing strategies for better customer acquisition

II. Identification of Potential Leads

Our points of engagement at Birdeye could involve decision-makers across multiple levels:

  • C-level executives (CEO, CMO, CTO)
  • Relevant department heads or managers
  • Existing customers and prospects

III. Sales Activities & Tactics

3.1 Approach to Improve Local Search Visibility

Our SaaS solution can provide an analysis of their current online presence to identify gaps and suggest ways to enhance their SEO, leading to a more effective online presence. This should result in an improved customer acquisition rate.

3.2 Streamlining Platform Management

Suggest an integrated approach platform management offering a user-friendly interface. This will reduce time spent on management and allow more focus on refining strategies and providing customer-centric services.

3.3 Enhancing Data Analytics

Our advanced analytical tools could offer automated extraction of valuable insights in real time, transforming the process of data analysis from being time-consuming to a strategic asset.

3.4 User Experience Enhancement

Offering UI/UX consultation can simplify their user interaction landscape and enhance customer satisfaction, spurring increased user adoption.

3.5 Amplifying Marketing Strategies

Our marketing suite can provide a robust, multifaceted approach including digital marketing, content marketing, customer segmentation, and brand positioning to target their customer acquisition.

IV. Pitching the Solution

Our approach will be to offer our SaaS solution as a remedy to their potential challenges. We plan to harness the advantage of Birdeye's value proposition and pitch our offerings as an enhancement rather than a replacement. This could be through demos, presentations, or personalized consultations.

V. Follow-Up Process

After the initial pitch, we will follow up within a week to answer any questions and address any concerns. Further, we will offer a trial of our software and a roadmap to demonstrate how our solution will address their individual pain points.

VI. Tracking Sales Progress

Using a CRM to track interactions, feedback, and progress towards sales goals will help us manage the sales process effectively.

VII. Performance Review & Adjustments

Sales goals, targets, and processes will be reviewed at quarterly sales meetings. Adjustments will be made as necessary based on feedback and sales results.

Source: birdeye, birdeye aboutus, Birdeye - Crunchbase, BirdEye Reviews 2019 | G2, Birdeye | LinkedIn