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Bloomberg News

Bloomberg News

Insights, Personas, and Sales Plan

Bloomberg News

"Bloomberg News is a global leader in delivering trusted financial, business and technology news, alongside pioneering coverage of climate change, clean energy and equality, with a commitment to transparency, efficiency, and fairness in the marketplace."
Est. Employees:
3200
Industry:
online media
Revenue:
$11.6B
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Insights on

Bloomberg News

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Overview Bloomberg News is a definitive leader in the global business and online media industry, with approximately 3200 employees. The company is known for providing reliable and up-to-date business news, market news, financial advice, technology, and climate change news. It is also recognized for its profound commitment to ethical business practices. It believes that profitability and principles are complementary, not contradictory, and doing what's right for its people, customers, communities, and the planet is also advantageous for its business. ## Services and Products Bloomberg is renowned for delivering trusted data, news, and insights that promote transparency, efficiency, and fairness in the markets. Bloomberg services cater to a wide range of professional needs including business, finance, commodities, supply lines, green technology, equality, wealth, and travel. In addition, Bloomberg media has been at the forefront of innovative design, aligning its brand with the cutting edge of the contemporary art world through its initiatives. ## Technology and Innovation Bloomberg leverages reliable technology solutions to help connect influential communities across the global financial ecosystem. These solutions not only empower customers to make more informed decisions, but they also foster better collaboration. Aligning itself with the cutting-edge of the contemporary art world, Bloomberg remains at the forefront of innovative design. ## Bloomberg Opinion Bloomberg Opinion, a division of Bloomberg News launched in May 2011, provides editorial content from columnists, authors, and editors about various news issues. This content, free on the company's website, covers diverse topical areas under the purview of an executive editor. It continues to unlock community knowledge in new ways, empowering experts to add insights to each article with the help of AI. ## Market Reach and Influence In addition to its domestic influence, Bloomberg distills its influence through a paradigm of global leadership in business and financial information. Connecting decision-makers to a dynamic network of information, people, and ideas, Bloomberg actively foster transparency, efficiency, and fairness in markets on a global scale. The company's influential presence on LinkedIn is just one further testament to its broad and extensive reach in the business world. ## Social Responsibility and Stand At Bloomberg, principles and profit interact harmoniously. The company acknowledges its responsibility towards its people, customers, communities and the planet. It firmly believes that ethical business practices do not hinder profitability but rather reinforces it. Bloomberg's commitment to undertaking the right actions not only benefits the business but also contributes positively to the well-being of its stakeholders and the environment.

Company Overview

Bloomberg News is a definitive leader in the global business and online media industry, with approximately 3200 employees. The company is known for providing reliable and up-to-date business news, market news, financial advice, technology, and climate change news. It is also recognized for its profound commitment to ethical business practices. It believes that profitability and principles are complementary, not contradictory, and doing what's right for its people, customers, communities, and the planet is also advantageous for its business.

Services and Products

Bloomberg is renowned for delivering trusted data, news, and insights that promote transparency, efficiency, and fairness in the markets. Bloomberg services cater to a wide range of professional needs including business, finance, commodities, supply lines, green technology, equality, wealth, and travel. In addition, Bloomberg media has been at the forefront of innovative design, aligning its brand with the cutting edge of the contemporary art world through its initiatives.

Technology and Innovation

Bloomberg leverages reliable technology solutions to help connect influential communities across the global financial ecosystem. These solutions not only empower customers to make more informed decisions, but they also foster better collaboration. Aligning itself with the cutting-edge of the contemporary art world, Bloomberg remains at the forefront of innovative design.

Bloomberg Opinion

Bloomberg Opinion, a division of Bloomberg News launched in May 2011, provides editorial content from columnists, authors, and editors about various news issues. This content, free on the company's website, covers diverse topical areas under the purview of an executive editor. It continues to unlock community knowledge in new ways, empowering experts to add insights to each article with the help of AI.

Market Reach and Influence

In addition to its domestic influence, Bloomberg distills its influence through a paradigm of global leadership in business and financial information. Connecting decision-makers to a dynamic network of information, people, and ideas, Bloomberg actively foster transparency, efficiency, and fairness in markets on a global scale. The company's influential presence on LinkedIn is just one further testament to its broad and extensive reach in the business world.

Social Responsibility and Stand

At Bloomberg, principles and profit interact harmoniously. The company acknowledges its responsibility towards its people, customers, communities, and the planet. It firmly believes that ethical business practices do not hinder profitability but rather reinforce it. Bloomberg's commitment to undertaking the right actions not only benefits the business but also contributes positively to the well-being of its stakeholders and the environment.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## 1. Objectives and Goals - Develop a strong understanding of Bloomberg News's pain points and business model to tailor solutions that accurately meet their needs. - Establish a long-lasting relationship with Bloomberg News as a trusted SaaS provider. - Increase the efficiency of their information management operations. - Improve the level of data security while providing easy access to critical market information. - Support their efforts for innovative design and contemporary art technology through cutting-edge SaaS solutions. ## 2. Prospecting Strategy - Align our SaaS solutions to address specific challenges Bloomberg News faces, such as optimizing information management, enhancing data security, and promoting innovative design. - Identify key decision-makers within the organization who would benefit most from our offerings. - Leverage LinkedIn, company news, and recent updates to understand their current initiatives and focus areas. - Tailor pitches that highlight our value proposition to Bloomberg's specific pain points. ## 3. Outreach Strategy - Initiate contact via personalized LinkedIn messages, discussing our understanding of their challenges and how our solutions align with their specific needs. - Follow-up with an email detailing our solutions and requesting for a meeting. - Provide value at every touchpoint by sharing relevant industry updates, case studies, and insights. - Maintain regular communication to nurture the relationship and remain top-of-mind. ## 4. Sales Pitch - Clearly articulate how our SaaS solutions can drive efficiency in their operations, improve data security without compromising on access, and support their focus on innovative design and contemporary art technology. - Highlight case studies of how similar clients have benefitted from our solutions. - Discuss our commitment to partnership, continuous innovation, and client success. - Offer a risk-free trial or proof-of-concept to demonstrate our capabilities. ## 5. Closing the Sale - Incorporate their feedback into a tailored proposal outlining the services, implementation timeline, and pricing structure. - Seek a meeting or call to walk them through the proposal and address any reservations. - Ease transition concerns by discussing our robust onboarding and support processes. - Once agreed, push for contract finalization and sign-off. ## 6. Post-Sale Strategy - Provide a seamless onboarding experience to ensure Bloomberg News gets maximum value from our service. - Maintain regular check-ins to gauge satisfaction and address any concerns promptly. - Cultivate the relationship with continuous value delivery and regular communication. - Seek opportunities for further collaboration or expansion of services based on their evolving needs. [Source1](https://www.bloomberg.com/company/) [Source2](https://www.bloombergmedia.com/) [Source3](https://www.linkedin.com/company/bloomberg) [Source4](https://www.linkedin.com/company/bloomberg-lp) [Source5](https://en.wikipedia.org/wiki/Bloomberg_L.P.)

1. Objectives and Goals

  • Develop a strong understanding of Bloomberg News's pain points and business model to tailor solutions that accurately meet their needs.
  • Establish a long-lasting relationship with Bloomberg News as a trusted SaaS provider.
  • Increase the efficiency of their information management operations.
  • Improve the level of data security while providing easy access to critical market information.
  • Support their efforts for innovative design and contemporary art technology through cutting-edge SaaS solutions.

2. Prospecting Strategy

  • Align our SaaS solutions to address specific challenges Bloomberg News faces, such as optimizing information management, enhancing data security, and promoting innovative design.
  • Identify key decision-makers within the organization who would benefit most from our offerings.
  • Leverage LinkedIn, company news, and recent updates to understand their current initiatives and focus areas.
  • Tailor pitches that highlight our value proposition to Bloomberg's specific pain points.

3. Outreach Strategy

  • Initiate contact via personalized LinkedIn messages, discussing our understanding of their challenges and how our solutions align with their specific needs.
  • Follow-up with an email detailing our solutions and requesting for a meeting.
  • Provide value at every touchpoint by sharing relevant industry updates, case studies, and insights.
  • Maintain regular communication to nurture the relationship and remain top-of-mind.

4. Sales Pitch

  • Clearly articulate how our SaaS solutions can drive efficiency in their operations, improve data security without compromising on access, and support their focus on innovative design and contemporary art technology.
  • Highlight case studies of how similar clients have benefitted from our solutions.
  • Discuss our commitment to partnership, continuous innovation, and client success.
  • Offer a risk-free trial or proof-of-concept to demonstrate our capabilities.

5. Closing the Sale

  • Incorporate their feedback into a tailored proposal outlining the services, implementation timeline, and pricing structure.
  • Seek a meeting or call to walk them through the proposal and address any reservations.
  • Ease transition concerns by discussing our robust onboarding and support processes.
  • Once agreed, push for contract finalization and sign-off.

6. Post-Sale Strategy

  • Provide a seamless onboarding experience to ensure Bloomberg News gets maximum value from our service.
  • Maintain regular check-ins to gauge satisfaction and address any concerns promptly.
  • Cultivate the relationship with continuous value delivery and regular communication.
  • Seek opportunities for further collaboration or expansion of services based on their evolving needs.

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