Company Overview

Boomi is a leading provider in the enterprise software market specializing in cloud integration solutions. The company offers an intelligent, self-managing, self-learning, and self-scaling integration platform as a service (IPaaS) that allows businesses to connect apps, data, people, and devices instantly, thus reducing the complexities associated with manual data entry through automation.

The company boasts a sizable workforce of approximately 2100 employees, all dedicated to helping organizations connect their composable ERP systems faster and focus more on innovation, rather than maintenance.

Product & Services

One of Boomi's flagship products is AtomSphere, the industry's first-ever integration platform-as-a-service (IPaaS). AtomSphere is capable of connecting providers and consumers of SaaS applications through a pure SaaS integration platform, eliminating the necessity for additional hardware or software.

The Boomi platform offers seamless and fully self-service model integration to an extensive network of SaaS, PaaS, on-premise, and cloud computing environments. This broad spectrum of services it offers empowers Internet Service Providers (ISVs) and businesses by providing integrated solutions that cater to their unique needs.

Contribution to Digital Transformation

Boomi plays a pivotal role in digital transformation initiatives, assisting businesses in discovering and synchronizing data, as well as automating workflows and processes. Boomi’s IPaaS capabilities tackle integration issues, easing the way for digital transformation consulting.

Clientele & Partnerships

The company's client base is diverse and wide-reaching. It includes Sazae Japan, a notable digital transformation consulting service provider. Boomi's platform was chosen as Sazae’s first IPaaS partner in Japan, demonstrating its presence and reputation in the global market.

Value Proposition

Boomi's products and services, albeit considered pricier by some, are perceived as packed with value by its users. Its comprehensive offerings are designed to deliver seamless integration solutions to businesses across a broad range of industry sectors, ranging from SaaS providers to businesses operating in cloud computing environments.

Sales Plan

I. Sales Objectives

1. Identify potential clients looking for affordable, flexible, and scalable cloud integration solutions.
2. Engage with prospects who appreciate the need for personalized customer support.
3. Promote our SaaS solution to prospects who have experienced difficulties navigating complex integration ecosystems.
4. Highlight the ability of our platform to integrate with a multitude of different applications and IT services, including legacy systems.
5. Connect with SMBs that lack access to advanced cloud integration solutions optimized for their business size.

II. Client Profile

Boomi:

• Website: boomi.com
• Services: Information Technology and Services, Cloud Computing, SaaS, IPaaS, MDM, API Management, Digital Transformation
• Number of Employees: 2100
• Pain Points: High costs, complex ecosystem, compatibility issues, poor customer support, lack of flexibility

III. Value Proposition

Our B2B SaaS product offers a cost-effective, simplified, and supportive integration solution, ensuring seamless compatibility across various platforms, and providing top-tier customer support. This scalable solution caters to not only large organizations but also small-medium businesses, offering a path for their digital transformation ventures.

IV. Sales and Marketing Strategy

Prospecting:

• Look into businesses and companies that has indicated an interest in affordable yet robust cloud integration services.
• Explore current Boomi customers expressing frustrations about the platform's high cost, complexity, limited compatibility, or poor customer service.

Qualification:

• Determine if the prospective client has the necessary resources to onboard a new cloud integration system.
• Assess the prospect's current pain points and if our SaaS solution effectively addresses those pain points.

Presentation:

• Clearly communicate our value proposition, addressing the pain points of their current usage of Boomi.
• Demonstrate how our SaaS solution provides a simpler, more user-friendly interface than Boomi, with support to help navigate any complexities.

Handling Objections:

• Address concerns regarding the transition from Boomi to our platform, assuring them of a smooth transition process.
• Tackle concerns about compatibility with their current system by showcasing our platform's wide-ranging integration capabilities.

Closing:

• Outline the cost savings and improved efficiency they can gain from our product.
• Offer a trial period or a demo to show the capabilities of our platform.

Follow-Up:

• Maintain regular contact post-sale, providing any necessary support and address any further concerns.
• Gather feedback after implementation to improve and adapt our solution if necessary.

V. Success Tracking

Develop key performance indicators (KPIs) to monitor and measure our sales performance, including the number of new leads generated, the lead conversion rate, average sale cycle length, customer acquisition costs, and customer satisfaction rates.