## Objective
The objective of this sales plan is to initiate a new business relationship with CDK Global, a leading provider of retail technology and Software as a Service (SaaS) solutions for the automotive industry.
## Understand the Prospect
**Company Name:** CDK Global
**Company URL:** [cdkglobal.com](https://www.cdkglobal.com/)
**Number of Employees:** Approximately 8100
**Industry:** Information Technology & Services
CDK Global works at the core of the automotive ecosystem, providing technology tools and SaaS solutions that help dealers and auto manufacturers run their businesses more efficiently and profitably. Their services range from dealer management systems to consulting, digital marketing, and other technology-based services ([LinkedIn](https://www.linkedin.com/company/cdknorthamerica)).
## Identify Pain Points
- **Consumer Experience:** CDK Global might be having difficulties developing a truly smooth purchasing and ownership experience for end users – a crucial element considering the increasing digital transformation in the automotive sector.
- **Software Integration and Compatibility:** Assurance of seamless operation of their SaaS solutions with other software, dealer management systems, and transactional dealership systems could be a challenge for CDK Global.
- **Technological Advancements:** Staying competitive in terms of retail technology development and meeting ever-growing consumer demands present significant challenges for CDK Global.
- **Data Management:** CDK Global accesses a considerable amount of data, and handling this efficiently and effectively for valuable insights and informed decision making might be a hurdle.
- **Data Security and Privacy Compliance:** Dealing with sensitive customer data, maintaining high security, managing data privacy, and ensuring compliance could be potential challenges for CDK Global.
## Sales Strategy
1. **Target Audience Identification:** Tailor our sales approach to the needs and pain points identified above. Our main points of contact will likely be high-ranking executives in IT, Operations, Data Management, and Compliance departments.
2. **Proposition Development:** Sketch out compelling solutions according to CDK Global’s pain points. Ensure that our solution aligns with their software requirements, enhances customer experiences, improves data handling and security, and helps them stay ahead of industry trends.
3. **Communication:** Develop a strong sales pitch underlining how our solution addresses their specific pain points. Use their industry jargon and familiar terms to make the conversation more engaging and persuasive.
4. **Appointment Setting:** Request a meeting that will provide an opportunity to demonstrate our solutions' potential in helping advance their operations and customer experiences.
5. **Presentation and Demonstration:** Validate our claims via powerful presentations and demonstrations that show how our product operates and how it would integrate into their current system.
6. **Negotiation and Closing:** Handle any objections or concerns during the negotiation stages. Strive to close the deal by re-emphasizing how our solution addresses their pain points.
## Follow-Up Plan
Establish a follow-up plan to retain engagement, gather feedback, address potential questions, and generally build a strong relationship with CDK Global. This could involve regular check-ins, progress reports, arranging further meetings or product walkthroughs, and providing ongoing support to ensure seamless integration of our solutions.
## Measuring Success
Success will initially be measured by setting up a meeting with the prospect. After that, gauges of success may include further progress in negotiations, positive client feedback, or ultimate contract closing.
## Contingency Plan
If our initial efforts do not yield the desired results, review and revise the approach. Investigate if there were any misunderstandings or miscues in our approach, and if necessary, revise our pain point assessment based on the feedback received.
## Long Term Relationship Building
Continue to engage CDK Global beyond the initial sales process. Provide consistent, high-quality customer service and invest in meaningful relationship building with key contacts to encourage repeat business, upselling opportunities, and testimonials or referrals.
Objective
The objective of this sales plan is to initiate a new business relationship with CDK Global, a leading provider of retail technology and Software as a Service (SaaS) solutions for the automotive industry.
Understand the Prospect
Company Name: CDK Global
Company URL: cdkglobal.com
Number of Employees: Approximately 8100
Industry: Information Technology & Services
CDK Global works at the core of the automotive ecosystem, providing technology tools and SaaS solutions that help dealers and auto manufacturers run their businesses more efficiently and profitably. Their services range from dealer management systems to consulting, digital marketing, and other technology-based services (LinkedIn).
Identify Pain Points
- Consumer Experience: CDK Global might be having difficulties developing a truly smooth purchasing and ownership experience for end users – a crucial element considering the increasing digital transformation in the automotive sector.
- Software Integration and Compatibility: Assurance of seamless operation of their SaaS solutions with other software, dealer management systems, and transactional dealership systems could be a challenge for CDK Global.
- Technological Advancements: Staying competitive in terms of retail technology development and meeting ever-growing consumer demands present significant challenges for CDK Global.
- Data Management: CDK Global accesses a considerable amount of data, and handling this efficiently and effectively for valuable insights and informed decision making might be a hurdle.
- Data Security and Privacy Compliance: Dealing with sensitive customer data, maintaining high security, managing data privacy, and ensuring compliance could be potential challenges for CDK Global.
Sales Strategy
- Target Audience Identification: Tailor our sales approach to the needs and pain points identified above. Our main points of contact will likely be high-ranking executives in IT, Operations, Data Management, and Compliance departments.
- Proposition Development: Sketch out compelling solutions according to CDK Global’s pain points. Ensure that our solution aligns with their software requirements, enhances customer experiences, improves data handling and security, and helps them stay ahead of industry trends.
- Communication: Develop a strong sales pitch underlining how our solution addresses their specific pain points. Use their industry jargon and familiar terms to make the conversation more engaging and persuasive.
- Appointment Setting: Request a meeting that will provide an opportunity to demonstrate our solutions' potential in helping advance their operations and customer experiences.
- Presentation and Demonstration: Validate our claims via powerful presentations and demonstrations that show how our product operates and how it would integrate into their current system.
- Negotiation and Closing: Handle any objections or concerns during the negotiation stages. Strive to close the deal by re-emphasizing how our solution addresses their pain points.
Follow-Up Plan
Establish a follow-up plan to retain engagement, gather feedback, address potential questions, and generally build a strong relationship with CDK Global. This could involve regular check-ins, progress reports, arranging further meetings or product walkthroughs, and providing ongoing support to ensure seamless integration of our solutions.
Measuring Success
Success will initially be measured by setting up a meeting with the prospect. After that, gauges of success may include further progress in negotiations, positive client feedback, or ultimate contract closing.
Contingency Plan
If our initial efforts do not yield the desired results, review and revise the approach. Investigate if there were any misunderstandings or miscues in our approach, and if necessary, revise our pain point assessment based on the feedback received.
Long Term Relationship Building
Continue to engage CDK Global beyond the initial sales process. Provide consistent, high-quality customer service and invest in meaningful relationship building with key contacts to encourage repeat business, upselling opportunities, and testimonials or referrals.
