Ceridian: Company Description

Ceridian is a global player in the Information Technology & Services sector. As an American-based firm, it has an estimated workforce of 8900 employees located across the United States, Canada, Europe, Australia, and Mauritius. The company's robust offering decenters around Human Capital Management (HCM) software and services, primed to help organizations maximize their human, financial, and technology resources.

Ceridian's primary offering is Dayforce, a flagship cloud HCM platform that hosts a suite of integrated capabilities, including Human Resources, Payroll, Benefits, Workforce Management, and Talent Management functionalities. Through Dayforce, the platform aims to deliver comprehensive solutions across the full employee lifecycle, encompassing aspects such as Recruiting, Onboarding, Payroll processing, Performance Management, and Succession Planning.

Adding a layer of agility and strategic value to their solution, Ceridian has made their platform data-driven, as it supports leaders to make strategic decisions informed by data, leading to better outcomes for both their company and their employees.

Ceridian's approach to its workforce is as forward-thinking as its software solutions. The company presents itself as a desirable employer, aiming to select top-tier talents who are keen on grabbing opportunities, have a significant team presence, and are passionate about their work, thus driving positive outcomes organization-wide. Ceridian also makes a clear commitment to enhancing both its employee and workplace experience through specially created programs based on employee feedback. It steps up to provide a host of benefits and perks, thereby ensuring an engaging, fun, and inclusive environment for all of its employees.

Being a publicly traded company on the New York Stock Exchange, Ceridian is geared to cater to organizations of all sizes, from small enterprises to global organizations, providing an all-encompassing solution for workforce management complexities.

Step 1: Targeting Decisions

• Company Details:
  • Name: Ceridian
  • URL: ceridian.com
  • Size: 8900 employees estimated
  • Industry: Information technology & services
• Pain Points:
  • Difficulty in streamlined implementation and technical support for HCM system
  • Challenges in deriving insights from complex datasets
  • Complexity and unfriendliness of the software interface
  • Limitations on system performance and scalability
  • Challenges in change management

Step 2: Set Objectives

• Primary Objective: To gain Ceridian as a customer for our B2B SaaS solution that can help mitigate their pain points
• Secondary Objectives:
  • Position our service as a superior solution to their current system
  • Establish a long-term client relationship

Step 3: Prospect Research

• Ceridian's HCM Software: Provides a comprehensive HCM system, Dayforce, covering recruitment, onboarding, payroll, benefits, workforce management, and numerous other aspects.
• Corporate Culture: Appears to be committed to creating an engaging and inclusive environment for their employees, according to their career page.
• Global Reach: Ceridian HCM operates in various countries, including the USA, Canada, Europe, Australia, and Mauritius, as indicated in their Wikipedia entry, implying the necessity of a scalable solution.

Step 4: Approach & Pitch

Leverage the company's identified pain points in a tailored pitch.

• Pitch Example: Our B2B SaaS solution offers a user-friendly interface and streamlined implementation, reducing your technical challenges. With our robust analytics tool, you can derive actionable insights from complex datasets, aiding decision-making and HR processes. Importantly, our service ensures increased system performance and scalability to keep pace with your global expansion.

Step 5: Follow-up Strategy

• After the initial pitch: Follow up within a week to gauge interest
• If there is interest: Send detailed product information, arrange a product demo, and set up a meeting with decision-makers
• If there's no response: Send a second follow-up a week later, keep the company in loop for product updates and newsletters

Step 6: Proposal & Closing

• If there's interest after the pitch and demo, prepare a tailored proposal to Ceridian addressing their pain points and how our product can help
• Arrange an in-person or video call meeting to present the proposal and discuss contract terms
• If agreement is reached, close the deal and start the onboarding process for Ceridian

Step 7: After-sales Service & Relationship Maintenance

• Provide comprehensive user training and ongoing support after implementation
• Confer regularly with key stakeholders to discuss any issues and receive feedback
• Ensure smooth change management practices to minimize disruptions
• Strive for customer satisfaction to keep the long-term relationship healthy and open opportunities for potential referrals and upselling.