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Check Point Software Technologies Ltd

Check Point Software Technologies Ltd

Insights, Personas, and Sales Plan

Check Point Software Technologies Ltd

"Check Point Software Technologies Ltd is a multinational American-Israeli provider of comprehensive cyber security solutions, offering consolidated Gen V security across networks, cloud, mobile, and IT environments, boasting a team of over 100 researchers and analysts tackling global cyber threats."
Est. Employees:
7300
Industry:
computer & network security
Revenue:
$2.3B
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Insights on

Check Point Software Technologies Ltd

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description: Check Point Software Technologies Ltd Check Point Software Technologies Ltd (www.checkpoint.com) is a leading global provider of Gen V Cyber Security Solutions. Founded as an American-Israeli multinational, the company offers a broad array of security solutions, including network security, endpoint security, cloud security, mobile security, data security, and security management services. Dedicated to addressing the ever-evolving landscape of cyber threats with advanced protection methods, Check Point Software caters to diverse IT security needs across networks, cloud environments, and mobile deployments. The foundation of their security model relies on their Check Point Infinity architecture, which consolidates Gen V cyber security across all these domains. The firm employs approximately 7300 staff and operates within multiple industries, such as computer & network security, information technology & services, and the internet. The company offers a diverse portfolio of security applications, ranging from next-generation firewalls, intrusion prevention, and data loss prevention (DLP) to SSL VPN, endpoint protection, and malware prevention. Check Point Software's commitment to cyber security extends to research and development. The Check Point Research division is composed of over 100 analysts and researchers who work dedicatedly towards advancing cyber threat intelligence. The team analyzes global cyber attack data stored on ThreatCloud, providing the necessary insights to keep hackers at bay and updating all Check Point products with the latest protections. Significant keywords associated with the company include trusted networks, big data, enterprise software, information technology, software, unified threat management, mobile threat prevention, cyber threat prevention, security management, advanced threat prevention, cyber security research, SaaS cloud security, public IaaS security, private IaaS security, cyber threat detection, remote access VPN, and security compliance. Overall, Check Point Software Technologies Ltd's mission is to provide comprehensive, cutting-edge cyber security services that meet the current and emerging needs of businesses operating in an increasingly digital world. Their broad spectrum of security solutions, coupled with their strong focus on research and advanced threat prevention, makes them a leading player in the evolving landscape of cyber security.

Company Description: Check Point Software Technologies Ltd

Check Point Software Technologies Ltd (www.checkpoint.com) is a leading global provider of Gen V Cyber Security Solutions. Founded as an American-Israeli multinational, the company offers a broad array of security solutions, including network security, endpoint security, cloud security, mobile security, data security, and security management services.

Dedicated to addressing the ever-evolving landscape of cyber threats with advanced protection methods, Check Point Software caters to diverse IT security needs across networks, cloud environments, and mobile deployments. The foundation of their security model relies on their Check Point Infinity architecture, which consolidates Gen V cyber security across all these domains.

The firm employs approximately 7300 staff and operates within multiple industries, such as computer & network security, information technology & services, and the internet. The company offers a diverse portfolio of security applications, ranging from next-generation firewalls, intrusion prevention, and data loss prevention (DLP) to SSL VPN, endpoint protection, and malware prevention.

Check Point Software's commitment to cyber security extends to research and development. The Check Point Research division is composed of over 100 analysts and researchers who work dedicatedly towards advancing cyber threat intelligence. The team analyzes global cyber attack data stored on ThreatCloud, providing the necessary insights to keep hackers at bay and updating all Check Point products with the latest protections.

Significant keywords associated with the company include trusted networks, big data, enterprise software, information technology, software, unified threat management, mobile threat prevention, cyber threat prevention, security management, advanced threat prevention, cyber security research, SaaS cloud security, public IaaS security, private IaaS security, cyber threat detection, remote access VPN, and security compliance.

Overall, Check Point Software Technologies Ltd's mission is to provide comprehensive, cutting-edge cyber security services that meet the current and emerging needs of businesses operating in an increasingly digital world. Their broad spectrum of security solutions, coupled with their strong focus on research and advanced threat prevention, makes them a leading player in the evolving landscape of cyber security.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan Template ### 1. Pain Point Analysis - **Cybersecurity Evolution Challenge:** Staying ahead of the consistently evolving threats in cybersecurity is one of the key pain points of Check Point Software Technologies Ltd. This involves a continuous cycle of maintaining and updating security solutions, particularly in light of the increasing complexity of cyber threats. - **Innovation and Advanced Intelligence Requirement:** Another hurdle for the client is sustaining the innovation and advanced threat intelligence in their security solutions. To keep pace with threats, they need an ongoing investment in research and development and recruit highly qualified security analysts. - **Global Data Protection Concerns:** Check Point Software Technologies also faces the difficulties of securing massive global data across multiple regulatory environments. They must comply with many local and international data protection laws, potentially increasing operational complexities and costs. - **Integration across Platforms:** The integration of various security solutions across different platforms and environments can be challenging. The rapid developments in IT and digital transformation trends present additional complexities in ensuring compatibility with emerging tech and platforms. - **Scaling Operations Rapidly:** With the escalating use of digital technologies and resultant cybersecurity needs, there arises a considerable challenge in fast-paced scaling of operations. Rapid scaling can result in straining performance, budgets and hiring timelines. ### 2. Client Overview - **Company name**: Check Point Software Technologies Ltd - **Website**: [checkpoint.com](http://checkpoint.com/) - **Number of employees**: Approximately 7300 - **Keywords**: Security, data security, network security, enterprise software, information technology, software, etc. - **Industry**: Computer & network security, information technology & services, internet - **Sources**: [Check Point Website](https://checkpointsystems.com/) , [Wikipedia](https://en.wikipedia.org/wiki/Check_Point), [Check Point Research](https://research.checkpoint.com/about-us/), [Twitter](https://twitter.com/CheckPointSW) ### 3. Prospecting Strategy Our prospecting strategy should focus on highlighting how our SaaS solutions can help alleviate Check Point Software’s pain points. We can do this by targeting the following key areas: - **Advanced, Adaptable Cybersecurity Solutions:** Showcase our ability to provide innovative and adaptable cybersecurity solutions that can effectively keep pace with the evolving threat landscape. - **Cutting-Edge Innovation and Intelligence:** Highlight our capacity for continuous research and development, and our ability to deliver advanced threat intelligence solutions. - **Regulatory Compliance:** Stress our ability to ensure data protection across varied regulatory environments and how we can assist in keeping their solutions compliant with international laws. - **Seamless Integration:** Discuss our robust solutions that can seamlessly integrate across a variety of platforms and environments, minimizing the potential for compatibility issues. - **Scalability:** Showcase the scalability of our services and our ability to support rapid expansion without hampering the quality of service or straining resources. ### 4. Pursuit Tactics - **Email Campaigns:** Use personalized, targeted email campaigns to introduce our solutions, focusing on how we can ease their identified pain points. - **Content Marketing:** Leverage case studies, blogs, and whitepapers to demonstrate our domain expertise and our solutions' effectiveness in addressing similar challenges. - **Webinars and Demos:** Host webinars or product demos showcasing our SaaS solutions’ features and how they can address Check Point's identified issues. - **Networking:** Take advantage of industry events, trade shows, or conferences, either as attendees or sponsors, to build relationships and engage in face-to-face networking. - **Social Selling:** Utilize platforms like LinkedIn for targeted outreach and relationship building. ### 5. Closing the Deal Ensure continuity in communication. Provide a customized and detailed proposal, addressing all the discussed points during the sales discussions. Offer a compelling pricing model and flexible terms based on their business requirements. Always be prepared for negotiations and provide prompt responses to any doubts and queries. With the final agreement, ensure a smooth onboarding process. ### 6. Post-Sale Strategy Post-sale engagement is necessary to ensure customer satisfaction and to open opportunities for upselling or cross-selling. Regular check-ins, announcements about upgrades or new features, and an open channel for customer feedback should be maintained. We should strive for building a long-term partnership and not just close a one-time deal. ### 7. Performance Evaluation and Strategy Adjustment Regularly review and measure the effectiveness of the sales strategy, using metrics such as conversion rates, sales cycles, win-loss analysis, etc. Adjust the approach based on performance data and as per changes in the client's business needs or market trends. *[source](https://en.wikipedia.org/wiki/Check_Point)* *[source](https://research.checkpoint.com/about-us/)* *[source](https://twitter.com/CheckPointSW)* *[source](https://checkpointsystems.com/)* *[source](https://www.checkpoint.com/)*

Sales Plan Template

1. Pain Point Analysis

  • Cybersecurity Evolution Challenge: Staying ahead of the consistently evolving threats in cybersecurity is one of the key pain points of Check Point Software Technologies Ltd. This involves a continuous cycle of maintaining and updating security solutions, particularly in light of the increasing complexity of cyber threats.
  • Innovation and Advanced Intelligence Requirement: Another hurdle for the client is sustaining the innovation and advanced threat intelligence in their security solutions. To keep pace with threats, they need an ongoing investment in research and development and recruit highly qualified security analysts.
  • Global Data Protection Concerns: Check Point Software Technologies also faces the difficulties of securing massive global data across multiple regulatory environments. They must comply with many local and international data protection laws, potentially increasing operational complexities and costs.
  • Integration across Platforms: The integration of various security solutions across different platforms and environments can be challenging. The rapid developments in IT and digital transformation trends present additional complexities in ensuring compatibility with emerging tech and platforms.
  • Scaling Operations Rapidly: With the escalating use of digital technologies and resultant cybersecurity needs, there arises a considerable challenge in fast-paced scaling of operations. Rapid scaling can result in straining performance, budgets and hiring timelines.

2. Client Overview

  • Company name: Check Point Software Technologies Ltd
  • Website: checkpoint.com
  • Number of employees: Approximately 7300
  • Keywords: Security, data security, network security, enterprise software, information technology, software, etc.
  • Industry: Computer & network security, information technology & services, internet
  • Sources: Check Point Website, Wikipedia, Check Point Research, Twitter

3. Prospecting Strategy

Our prospecting strategy should focus on highlighting how our SaaS solutions can help alleviate Check Point Software’s pain points. We can do this by targeting the following key areas:

  • Advanced, Adaptable Cybersecurity Solutions: Showcase our ability to provide innovative and adaptable cybersecurity solutions that can effectively keep pace with the evolving threat landscape.
  • Cutting-Edge Innovation and Intelligence: Highlight our capacity for continuous research and development, and our ability to deliver advanced threat intelligence solutions.
  • Regulatory Compliance: Stress our ability to ensure data protection across varied regulatory environments and how we can assist in keeping their solutions compliant with international laws.
  • Seamless Integration: Discuss our robust solutions that can seamlessly integrate across a variety of platforms and environments, minimizing the potential for compatibility issues.
  • Scalability: Showcase the scalability of our services and our ability to support rapid expansion without hampering the quality of service or straining resources.

4. Pursuit Tactics

  • Email Campaigns: Use personalized, targeted email campaigns to introduce our solutions, focusing on how we can ease their identified pain points.
  • Content Marketing: Leverage case studies, blogs, and whitepapers to demonstrate our domain expertise and our solutions' effectiveness in addressing similar challenges.
  • Webinars and Demos: Host webinars or product demos showcasing our SaaS solutions’ features and how they can address Check Point's identified issues.
  • Networking: Take advantage of industry events, trade shows, or conferences, either as attendees or sponsors, to build relationships and engage in face-to-face networking.
  • Social Selling: Utilize platforms like LinkedIn for targeted outreach and relationship building.

5. Closing the Deal

Ensure continuity in communication. Provide a customized and detailed proposal, addressing all the discussed points during the sales discussions. Offer a compelling pricing model and flexible terms based on their business requirements. Always be prepared for negotiations and provide prompt responses to any doubts and queries. With the final agreement, ensure a smooth onboarding process.

6. Post-Sale Strategy

Post-sale engagement is necessary to ensure customer satisfaction and to open opportunities for upselling or cross-selling. Regular check-ins, announcements about upgrades or new features, and an open channel for customer feedback should be maintained. We should strive for building a long-term partnership and not just close a one-time deal.

7. Performance Evaluation and Strategy Adjustment

Regularly review and measure the effectiveness of the sales strategy, using metrics such as conversion rates, sales cycles, win-loss analysis, etc. Adjust the approach based on performance data and as per changes in the client's business needs or market trends.

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