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Cision

Cision

Insights, Personas, and Sales Plan

Cision

"Cision is a leading global provider of public relations and earned media software services, offering comprehensive marketing automation, email marketing, social media monitoring, and analytics solutions to enable strategic communication and impactful brand reputation management."
Est. Employees:
2300
Industry:
public relations & communications
Revenue:
$900M
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Insights on

Cision

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Cision Ltd., a public relations (PR) and earned media software company, provides a comprehensive range of services that cater to a broad digital marketing spectrum. With its headquarters based in Chicago, Illinois, the company is incorporated in the Cayman Islands and employs approximately 2300 people. Cision's software caters to modern communicators such as PR and marketing communications professionals and aims to enable them to target key influencers, disseminate strategic content, and track and measure significant impact through text and image mediums. In line with its software services, Cision offers PR and corporate communications, brand reputation and crisis communications, campaign and event reporting, and social media listening services. The company's portfolio extends to services such as investor and analyst relations, regulatory compliance, and digital content amplification. Moreover, Cision runs a comprehensive digital online newsroom, as well as investor relations (IR) and environment, social, and governance (ESG) websites. A key aspect of the company's operations is its focus on diversity and inclusion, reflected in its values and global leadership. Not restricting itself to its proprietary services, Cision also owns a range of companies including PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la Presse, Help a Reporter Out (HARO), CEDROM-SNI, Prime Research, and Canada Newswire. Further, the company prides itself on being the exclusive provider of Dow Jones content to PR and corporate communications professionals, enhancing its reputation management and media monitoring capabilities. Cision maintains a keen interest in research and trends that impact the media landscape. The company periodically surveys journalists worldwide to gain insights into various aspects such as artificial intelligence, social media, and the challenges surrounding misinformation. This proactive approach helps Cision continue to evolve and cater to the rapid changes in the global PR and communications sector.

Company Description

Cision Ltd., a public relations (PR) and earned media software company, provides a comprehensive range of services that cater to a broad digital marketing spectrum. With its headquarters based in Chicago, Illinois, the company is incorporated in the Cayman Islands and employs approximately 2300 people.

Cision's software caters to modern communicators such as PR and marketing communications professionals and aims to enable them to target key influencers, disseminate strategic content, and track and measure significant impact through text and image mediums. In line with its software services, Cision offers PR and corporate communications, brand reputation and crisis communications, campaign and event reporting, and social media listening services. The company's portfolio extends to services such as investor and analyst relations, regulatory compliance, and digital content amplification.

Moreover, Cision runs a comprehensive digital online newsroom, as well as investor relations (IR) and environment, social, and governance (ESG) websites. A key aspect of the company's operations is its focus on diversity and inclusion, reflected in its values and global leadership.

Not restricting itself to its proprietary services, Cision also owns a range of companies including PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la Presse, Help a Reporter Out (HARO), CEDROM-SNI, Prime Research, and Canada Newswire. Further, the company prides itself on being the exclusive provider of Dow Jones content to PR and corporate communications professionals, enhancing its reputation management and media monitoring capabilities.

Cision maintains a keen interest in research and trends that impact the media landscape. The company periodically surveys journalists worldwide to gain insights into various aspects such as artificial intelligence, social media, and the challenges surrounding misinformation. This proactive approach helps Cision continue to evolve and cater to the rapid changes in the global PR and communications sector.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Company Overview Established in the public relations and corporate communication industry, Cision operates globally as a software company providing earned media management offerings. Headquartered in Chicago, Illinois, Cision offers services to public relations and marketing communications professionals in targeting key influencers and helping them distribute strategic content [Cision - Wikipedia](https://en.wikipedia.org/wiki/Cision). With a robust portfolio of services, Cision provides solutions for brand reputation and crisis communications, social media listening, regulatory compliance, digital content amplification, and more. Cision also emphasizes on diversity and inclusion [About Cision](https://www.cision.com/about/). ## Understanding Pain Points ### Pain Point 1: Managing Misinformation Cision struggles with ensuring accuracy and authenticity as it faces the constant challenge from social media and digital content misinformation. More advanced technology and methodologies might be required to manage this effectively. ### Pain Point 2: Evolution of Digital Content & Social Media Listening In the rapidly evolving digital landscape, keeping up with the changes in digital content amplification and social media listening is a challenge, given the growth of data-centricity in the industry. Cision must continue to innovate and use advanced technologies to efficiently reach key influencers and distribute content. ### Pain Point 3: Service Integration and Management Managing the integration of Cision's diverse service offerings is a major challenge. This can potentially hamper the consistency of service delivery, making it difficult to ensure a seamless user experience across their products and platforms. ### Pain Point 4: Addressing Market Differences Cision, operating globally, must manage distinctive market requirements and cultural differences. This involves understanding and meeting unique market needs, ensuring regulatory compliance, and navigating cultural contexts to guarantee the usability of products across different regions and cultures. ### Pain Point 5: Data Security and Privacy As a company handling large volumes of sensitive data, Cision faces a significant challenge in the form of data security and privacy. There is a constant need for reliable data security measures to prevent breaches or unauthorized access that could damage their brand reputation and client trust. ## Proposed Sales Strategy I. **Initial Contact** Reach out via Email or LinkedIn to decision-makers in Cision. Initiate the conversation by identifying the pain points they face and presenting a brief overview of how we can help resolve them. II. **Implement Value-Based Selling** Focus on the unique value proposition that our SaaS products offer. Emphasize how these solutions target their pain points and boost their operational efficiency and service delivery. III. **Customize and Personalize the Sales Pitch** Customize the proposal based on the specific needs and pain points of Cision. This personalization would help target the actual issues Cision is facing, thereby making the solution more relevant and attractive to them. IV. **Product Demonstration** Offer a product demonstration to Cision’s decision-makers. This would give them a tangible understanding of how our solutions work and how they could address their pain points. V. **Security Assurance** Provide Comprehensive information about the data security and privacy measures that our products have. This would help alleviate their concerns over data security. VI. **Follow-up & Close** Conduct a follow-up after the product demonstration to address any questions or concerns they might have. Once all their queries are resolved, move towards closing the deal.

Company Overview

Established in the public relations and corporate communication industry, Cision operates globally as a software company providing earned media management offerings. Headquartered in Chicago, Illinois, Cision offers services to public relations and marketing communications professionals in targeting key influencers and helping them distribute strategic content. Cision - Wikipedia.

With a robust portfolio of services, Cision provides solutions for brand reputation and crisis communications, social media listening, regulatory compliance, digital content amplification, and more. Cision also emphasizes on diversity and inclusion. About Cision.

Understanding Pain Points

Pain Point 1: Managing Misinformation

Cision struggles with ensuring accuracy and authenticity as it faces the constant challenge from social media and digital content misinformation. More advanced technology and methodologies might be required to manage this effectively.

Pain Point 2: Evolution of Digital Content & Social Media Listening

In the rapidly evolving digital landscape, keeping up with the changes in digital content amplification and social media listening is a challenge, given the growth of data-centricity in the industry. Cision must continue to innovate and use advanced technologies to efficiently reach key influencers and distribute content.

Pain Point 3: Service Integration and Management

Managing the integration of Cision's diverse service offerings is a major challenge. This can potentially hamper the consistency of service delivery, making it difficult to ensure a seamless user experience across their products and platforms.

Pain Point 4: Addressing Market Differences

Cision, operating globally, must manage distinctive market requirements and cultural differences. This involves understanding and meeting unique market needs, ensuring regulatory compliance, and navigating cultural contexts to guarantee the usability of products across different regions and cultures.

Pain Point 5: Data Security and Privacy

As a company handling large volumes of sensitive data, Cision faces a significant challenge in the form of data security and privacy. There is a constant need for reliable data security measures to prevent breaches or unauthorized access that could damage their brand reputation and client trust.

Proposed Sales Strategy

  1. Initial Contact
    Reach out via Email or LinkedIn to decision-makers in Cision. Initiate the conversation by identifying the pain points they face and presenting a brief overview of how we can help resolve them.
  2. Implement Value-Based Selling
    Focus on the unique value proposition that our SaaS products offer. Emphasize how these solutions target their pain points and boost their operational efficiency and service delivery.
  3. Customize and Personalize the Sales Pitch
    Customize the proposal based on the specific needs and pain points of Cision. This personalization would help target the actual issues Cision is facing, thereby making the solution more relevant and attractive to them.
  4. Product Demonstration
    Offer a product demonstration to Cision’s decision-makers. This would give them a tangible understanding of how our solutions work and how they could address their pain points.
  5. Security Assurance
    Provide comprehensive information about the data security and privacy measures that our products have. This would help alleviate their concerns over data security.
  6. Follow-up & Close
    Conduct a follow-up after the product demonstration to address any questions or concerns they might have. Once all their queries are resolved, move towards closing the deal.