Cognizant is a global leader in Information Technology (IT) and Services industry. With approximately 355,000 employees, the company largely deals in digital, technology, consulting, and operations solutions.
Being a diverse service provider, Cognizant caters to an extensive range of services. These include enterprise risk security, fintech, digital engineering, artificial intelligence, cloud-based solutions, business process services, banking solutions, salesforce implementation, along with industry and platform solutions. This broad spectrum of services allows Cognizant to effectively meet the unique needs of their clientele.
In addition, the company also provides business process outsourcing (BPO), quality engineering & assurance, digital services, retail solutions, ERP solutions, as well as BI & analytics services & solutions. Cognizant's target industries spread across healthcare, retail, finance, manufacturing, and more.
Cognizant's AI expertise is noteworthy, with its key focus on generative AI to accelerate businesses' development processes. The company's vision and efforts move towards amplifying human potential by bridging the technology skill gaps especially in the area of AI, which also speaks volumes about its employee upskilling approach. This reemphasises Cognizant's commitment to not only serving its clients but also to its employees and communities, thus promoting a positive social impact.
Infrastructure services, interactive solutions, customer relationship management (CRM), supply chain management solutions, Internet of Things (IoT), data management and core modernization are also part of Cognizant's offered services. The company is equipped to provide an all-encompassing suite of solutions, making it a sought-after choice for businesses aiming to leverage technology for growth and efficiency.
It is important to note that Cognizant's vast scale of operations has not been without challenges. It was reported that the company encountered issues regarding payment of taxes and contractor employment conditions. Nevertheless, Cognizant continues to be highly active and impactful in the tech world, providing intelligent automation, intelligent process automation, AI & analytics, intelligent products & services, and more.
Overall, Cognizant is a well-equipped, capable, and resourceful tech partner for businesses spanning various industries.
Step 1. Identify the Targets
The main target for our B2B SaaS products would be primary stakeholders dealing with:
Step 2. Craft Customized Value Propositions
Considering the company's pain points, suggest solutions focusing on:
Step 3. Initiate Contact
Reach out to decision-makers through email, LinkedIn, industry events, and mutual connections. Abide by Cognizant's preferred communication mediums to facilitate a more effective interaction.
Step 4. Schedule Meetings and Demos
Once in contact, arrange meetings or product demo sessions detailing how our solutions can help alleviate their pain points. Location and environment should be according to Cognizant's convenience.
Step 5. Propose a Customized Solution
Present a tailored solution package based on the understanding of their operational challenges to reinforce the potential benefits and ROI of choosing our products.
Step 6. Address any Concerns
Ensure that the company's apprehensions about service implementation, integration, cost, or data security are effectively addressed and clarified.
Step 7. Nurture the Relationship
Post-sale, sustain engagement with regular communication, customer service, and product updates.
Step 8. Request Referrals
Upon successful implementation and satisfaction with our services, request introductions to other potential clients within the IT and services industry.
Step 9. Continual Improvement
As part of a long-term strategy, consistently monitor customer feedback, industry trends, and competitive products to continually improve our offerings.
Reference: About Cognizant | Cognizant
Ensuring these steps are properly executed will aid in gaining a solid foothold in prospecting into Cognizant, capitalising on the company's requirements and our solution capabilities.
