AT&T is a titan in the telecommunications industry, recognized for its extensive range of services that spans mobile, information technology, and wireless services. The company commands a vast workforce, operating with an estimated 227,000 employees.
AT&T is fundamentally a technology company, engaging in the provision of a diversified array of telecommunication services under the AT&T brand. Its services include wireless voice and data communications services, video and broadband internet services, local and long-distance telephone services, and telecom equipment for sale to its customers.
AT&T's brand is a household name in telecommunications. Some of the key services that place AT&T on the global front line include Uverse, an integrated digital TV, high-speed internet, and voice services. The company is also recognized for enterprise applications, which offer a myriad of services to businesses to streamline their operations and increase productivity and efficiency. Additionally, AT&T continues to dominate the wireless industry through its sales of mobile phones and accessories.
The company's technological advent doesn't stop at mobile technology services: AT&T also offers managed hosting solutions. This service provides companies with an IT infrastructure that is maintained, monitored, and updated by AT&T's dedicated team. The service allows companies to focus on growing their business by offloading the day-to-day management of their IT infrastructure to AT&T.
AT&T has also established a virtual shopping platform on its website. The platform enables customers to explore and shop for a range of products and services, which include AT&T wireless plans and AT&T Internet services, including AT&T Fiber. The shopping platform further allows customers to shop for mobile phones and accessories to complement their AT&T subscriptions.
AT&T's presence in the business sector is equally significant. In this arena, AT&T offers business phones, data plans, Internet of Things (IoT), Internet, and Networking services. These services are designed to suit the specific needs of businesses, allowing them to remain competitive in the current digital era.
With its diversity of services and solutions that span individual consumers to large business entities, AT&T continues to solidify its position as a leader in the telecommunications industry.
Company Name: AT&T
Website: att.com
Industry: Telecommunications, Consumer Electronics, Wireless
Number of Employees: 227000
Notable Services: Mobile, Information Technology, Wireless Services, Uverse, Enterprise Applications, Managed Hosting Solutions
Products: Mobile Phones, Mobile Phone Accessories
For effective prospecting, employ targeted messaging tailored to address AT&T's identified pain points.
Sample Messaging:
Define the monthly, quarterly, and annual goals for prospecting into AT&T. These goals could be number of meetings scheduled, proposals sent, deals closed etc.
Identify key stakeholders in AT&T based on their public profiles, press releases, and information on their official website who will be involved in making the buying decision.
Decide on the sales channels and the frequency of communication to effectively engage with prospective clients at AT&T.
Develop a consistent follow-up and nurture strategy to keep the prospective clients engaged and maintain contact until the deal is closed.
Track each milestone achieved in reaching the sales goal, including number of meetings scheduled, proposals submitted etc., to measure performance. This helps in refining the strategy over time.
