Coinbase is a secure online platform for buying, selling, transferring, and storing cryptocurrency (crypto). The company is deeply rooted in the technology industry as it utilizes keywords such as software, digital currency, payment processing, API, and cryptography in its operations. The company primarily focuses on trading and processing digital currencies, including popular ones like Bitcoin and Ethereum. They also work with newer technologies like the Ether blockchain.
Coinbase has a mission of creating an open financial system for the world and aims to be the leading global brand for helping people convert crypto into and out of their local currency. With a strong workforce of approximately 4600 employees, Coinbase seeks to make digital currency accessible to everyone and promotes financial freedom.
Besides facilitating transactions involving cryptocurrency, coinbase also identifies itself as an online media company. They play an instrumental role in the fintech industry, furthering the use and acceptance of virtual currency across global markets.
The company has a record of acquiring firms to strengthen its capacity and footprint in the digital currency space. One notable acquisition was the New York-based digital asset trading firm Tagomi, which cost of between US$75 and $100 million.
However, Coinbase has also faced challenges and controversies. The platform was subject to lawsuits for security incidents involving loss of client funds due to hacking. Another notable situation was when the Securities and Exchange Commission sued Coinbase in June 2023, alleging it had illegally operated as an exchange, broker-dealer, and clearing agency, and offered and sold unregistered securities.
Despite these challenges, Coinbase remains a significant player in the world of digital currency. The company is committed to providing an easy and secure process for its users to open an account and start trading, similar to how one would open a new bank account. They continue to navigate the evolving landscape of crypto and blockchain technology as they strive to fulfill their mission.
Estimated number of Employees: 4600
Industry: Online media
Coinbase's main pain points include:
Our B2B SaaS solution is positioned to help Coinbase by:
Our key selling points include:
Our approach to prospecting Coinbase will be:
Anticipated objections could be around cost, implementation time, trust in a new vendor, etc. Each of these will be handled with factual information about our ROI, successful past implementations, and references from satisfied customers.
After satisfactorily addressing objections, propose a no-obligation trial, or a pilot phase, to demonstrate the effectiveness of our solutions in addressing their pain points.4. Coinbase Review 2023, Investopedia