Company Description

Concentrix, with approximately 290,000 employees, is a leading global provider within the information technology and services industry. The American-based company is well-known for specializing in customer engagement and business performance optimization. Concentrix's headquarters are located in Fremont, California.

The company is committed to delivering an exceptional customer experience (CX). They utilize advanced technology and comprehensive solutions to this end, serving numerous global brands, including over 100 Fortune Global 500 clients and over 125 new economy clients from more than 40 countries across six continents.

Originally a subsidiary of SYNNEX Corporation since 2006, Concentrix took a major step by going public as an independent entity on December 1, 2020.

Concentrix offers a range of services including renewals management, technical support, customer care, cross channel media, sales and marketing, and call centers. Beyond the practical functions such as customer-service essentials, they possess expertise in several advanced domains including Intelligence Strategy, Data Engineering, Advanced and Operational Analytics, Business Insights, Marketing Analytics, Customer Analytics, Process Intelligence & Optimization, and Compliance & Risk Analytics.

Their philosophy centers on reimagining the customer experience (CX) landscape. Concentrix views every interaction with a customer as an opportunity to make an impression and show the brand in the best possible light. Their strategies are geared toward helping companies better connect with their customers, with the goal of ensuring smooth customer interactions and fostering repeat business.

Their approach has positioned Concentrix as a leader in the digital customer experience domain. They actively contribute to improving business performance by leveraging CX solutions and technology.

For a deeper understanding of their operating principles and service offerings, visit their official website at concentrix.com.

Sales Plan Template

1. Objective Statement

Our objective is to help Concentrix harness the full potential of their vast data assets for actionable insights and optimize their intelligence strategy and risk analytics. We aim to equip Concentrix with tools to improve workforce management across the globe and ensure consistency in customer experiences regardless of the channel or location. Further, we endeavor to aid Concentrix in offering highly personalized customer experiences and maintaining the security and privacy of their customer data.

2. Situation Analysis

• Customer: Concentrix is a leading global provider of customer experience (CX) solutions and technology that engages 290,000 employees across 40 countries. They serve over 100 Fortune Global 500 clients and over 125 new economy clients.
• Pain Points and Needs: Despite their use of advanced analytical techniques, Concentrix might be struggling with managing their data assets for optimal insights. Managing and retaining a large distributed workforce, ensuring consistent customer experiences across multiple channels and geographies, personalizing customer interactions, and maintaining customer data security are potential pain points.
• Opportunities: Given their vast operations and client base, introducing solutions that address their potential pain points could significantly improve their operations and customer satisfaction ratings.

3. Targeting Strategy

• Prospecting Approach: Reach out to decision-makers within Concentrix who handle data management, workforce management, customer experience, and data security. Use LinkedIn and their company's contact details for initial outreach.
• Positioning: Position our SaaS solution as a means to achieve data optimization, enhance workforce management, deliver consistent customer experiences, personalize customer interactions, and maintain robust data security.

4. Sales and Marketing Tactics

• Awareness: Demonstrate how our SaaS solution can address Concentrix's potential pain points and help them become more efficient.
• Interest: Share case studies of similar companies that have successfully utilized our solution to overcome their challenges.
• Evaluation: Offer a free trial of our software, allowing Concentrix to evaluate how well our solution fits their needs.
• Commitment: Once Concentrix sees the value of our solution, work on a tailor-made proposal that suits their needs and budget.
• Retention: Post-sale, offer excellent customer service and regular product updates to ensure customer satisfaction and build long-term relationships.

5. Sales Forecast

Based on our experiences with selling to similar customer profiles, forecast potential subscription sign-ups for the first quarter post-outreach, and plan accordingly.

6. Budget

Allocate budget for customer acquisition costs, including digital marketing efforts, sales team expenses, and software development, if needed, to adapt our solution to Concentrix's requirements.

References

Sources:

• Global Leader in Digital Customer Experience | Concentrix (CNXC)
• Concentrix - Wikipedia
• Concentrix | LinkedIn
• About Concentrix - Concentrix
• What We Do - Concentrix