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Cotiviti

Cotiviti

Insights, Personas, and Sales Plan

Cotiviti

"Cotiviti is an information technology firm specializing in advanced technology and data analytics, offering specialized expertise in payment accuracy, clinical appropriateness, and provider network performance, all designed to enhance the financial and quality performance of clients in the healthcare industry."
Est. Employees:
5600
Industry:
information technology & services
Revenue:
$15M
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Insights on

Cotiviti

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Cotiviti, with an estimated team of 5600 employees, is a leading information technology and services company that focuses on the healthcare industry. The company specializes in utilizing advanced technology, data analytics, and specialized expertise to improve financial and quality performance for their clients. Their services are integral for organizations seeking to enhance their healthcare system viability by leveraging Cotiviti's technological expertise. Cotiviti, a trusted partner of the top 25 health plans, utilizes a broad range of expertise in several key areas related to healthcare and retail sectors. These areas include analytics, payment integrity, payer liability, payment accuracy, clinical appropriateness, coding compliance, contract compliance, procure-to-pay, supplier audit, overpayment recovery, pay-for-value, HEDIS (Healthcare Effectiveness Data and Information Set), risk adjustment, and provider network performance. In addition, Cotiviti utilizes artificial intelligence and machine learning to assist healthcare payers in minimizing loss and detecting inappropriate billing patterns. Their deep expertise in fraud, waste, and abuse investigation makes them a critical partner for healthcare organizations looking to keep healthcare costs under control while maximizing quality and provider performance. Cotiviti is also highly engaged in community involvement and environmental welfare, supporting more than 30 charitable organizations through their employee charitable request program and corporate donations in just the first half of 2022 alone. Moreover, Cotiviti is recognized as a provider of analytics-driven payment accuracy solutions that help healthcare payers and retailers achieve their business objectives. The company excels at discovering incongruities in the complex interactions customers have with stakeholders, thereby unlocking value for their clients.

Company Description

Cotiviti, with an estimated team of 5600 employees, is a leading information technology and services company that focuses on the healthcare industry. The company specializes in utilizing advanced technology, data analytics, and specialized expertise to improve financial and quality performance for their clients. Their services are integral for organizations seeking to enhance their healthcare system viability by leveraging Cotiviti's technological expertise.

Cotiviti, a trusted partner of the top 25 health plans, utilizes a broad range of expertise in several key areas related to healthcare and retail sectors. These areas include analytics, payment integrity, payer liability, payment accuracy, clinical appropriateness, coding compliance, contract compliance, procure-to-pay, supplier audit, overpayment recovery, pay-for-value, HEDIS (Healthcare Effectiveness Data and Information Set), risk adjustment, and provider network performance.

In addition, Cotiviti utilizes artificial intelligence and machine learning to assist healthcare payers in minimizing loss and detecting inappropriate billing patterns. Their deep expertise in fraud, waste, and abuse investigation makes them a critical partner for healthcare organizations looking to keep healthcare costs under control while maximizing quality and provider performance.

Cotiviti is also highly engaged in community involvement and environmental welfare, supporting more than 30 charitable organizations through their employee charitable request program and corporate donations in just the first half of 2022 alone.

Moreover, Cotiviti is recognized as a provider of analytics-driven payment accuracy solutions that help healthcare payers and retailers achieve their business objectives. The company excels at discovering incongruities in the complex interactions customers have with stakeholders, thereby unlocking value for their clients.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan ### 1. Target Accounts Identification **Company:** [Cotiviti](https://www.cotiviti.com) **Industry:** Information Technology & Services **Size:** Approximately 5,600 Employees ### 2. Target Buyers/Influencers A) Chief Technology Officer (CTO) - Decision maker for technology adoption and innovation B) Chief Data Officer (CDO) - Key influencer in making data-driven decision making and process changes C) Chief Information Officer (CIO) - Decision maker in IT and data management systems D) Director of Philanthropy or Community Affairs - Key player in managing corporate social responsibility initiatives ### 3. Pain Point/Challenge Identification and Solutions #### Pain Point 1: Managing and Interpreting Vast Amounts of Complex Healthcare Data Our AI-powered data analytics tool can help manage, interpret and analyze vast amounts healthcare data, streamlining the process of detecting inappropriate billing patterns and ensuring payment accuracy. #### Pain Point 2: Keeping up with Technology and Data Analytics Advancements Our SaaS platform constantly evolves with the latest advancements in technology and analytics, helping Cotiviti to stay at the forefront of technological advancements in the healthcare industry. #### Pain Point 3: Managing and Engaging Broader Client Bases and Employer Groups Our CRM solution streamlines multi-channel customer interactions, helps design and implement effective engagement strategies, reduces client churn, and increases customer satisfaction rates. #### Pain Point 4: Managing and Coordinating Charitable Activities Our comprehensive philanthropy management solution helps organize and evaluate charitable activities, efficiently track community and environmental impact, and optimize resource allocation. #### Pain Point 5: Balancing Customization and Scalability Our customizable solution allows Cotiviti to meet varying client needs without compromising scalability. We also ensure consistent service delivery and customer support. ### 4. Value Proposition Offer value through cutting-edge technology that helps streamline processes, manage and interpret large volumes of healthcare data, effectively manage client relationships, and responsibly handle community initiatives. ### 5. Objection Handling Strategy Ensure through continuous communication and product demonstration sessions that our solutions can effectively address Cotiviti's pain points and align with their objectives. ### 6. Sales Tactics - Leverage strong product pitch to showcase our technology's capabilities and potential return on investment. - Utilize email marketing, networking, professional connections, and face-to-face meetings. ### 7. Timeline Day 1-30: Identify target influencers/buyers and understand Cotiviti's pain points Day 31-60: Customize product presentation and send initial pitch to target buyers Day 61-90: Arrange product demonstrations and follow-up meetings Day 91-120: Negotiate and close the deal ### 8. Expected Outcome Close a contract with Cotiviti within the next 4 months, fostering a long-term business relationship and promoting company growth. ### 9. Review and Refine Conduct periodic reviews of the sales strategy, adjusting the approach based on feedback and changes in Cotiviti's needs or market dynamics.

Sales Plan

1. Target Accounts Identification

Company: Cotiviti

Industry: Information Technology & Services

Size: Approximately 5,600 Employees

2. Target Buyers/Influencers

A) Chief Technology Officer (CTO) - Decision maker for technology adoption and innovation

B) Chief Data Officer (CDO) - Key influencer in making data-driven decision making and process changes

C) Chief Information Officer (CIO) - Decision maker in IT and data management systems

D) Director of Philanthropy or Community Affairs - Key player in managing corporate social responsibility initiatives

3. Pain Point/Challenge Identification and Solutions

Pain Point 1: Managing and Interpreting Vast Amounts of Complex Healthcare Data

Our AI-powered data analytics tool can help manage, interpret and analyze vast amounts healthcare data, streamlining the process of detecting inappropriate billing patterns and ensuring payment accuracy.

Pain Point 2: Keeping up with Technology and Data Analytics Advancements

Our SaaS platform constantly evolves with the latest advancements in technology and analytics, helping Cotiviti to stay at the forefront of technological advancements in the healthcare industry.

Pain Point 3: Managing and Engaging Broader Client Bases and Employer Groups

Our CRM solution streamlines multi-channel customer interactions, helps design and implement effective engagement strategies, reduces client churn, and increases customer satisfaction rates.

Pain Point 4: Managing and Coordinating Charitable Activities

Our comprehensive philanthropy management solution helps organize and evaluate charitable activities, efficiently track community and environmental impact, and optimize resource allocation.

Pain Point 5: Balancing Customization and Scalability

Our customizable solution allows Cotiviti to meet varying client needs without compromising scalability. We also ensure consistent service delivery and customer support.

4. Value Proposition

Offer value through cutting-edge technology that helps streamline processes, manage and interpret large volumes of healthcare data, effectively manage client relationships, and responsibly handle community initiatives.

5. Objection Handling Strategy

Ensure through continuous communication and product demonstration sessions that our solutions can effectively address Cotiviti's pain points and align with their objectives.

6. Sales Tactics

  • Leverage strong product pitch to showcase our technology's capabilities and potential return on investment.
  • Utilize email marketing, networking, professional connections, and face-to-face meetings.

7. Timeline

Day 1-30: Identify target influencers/buyers and understand Cotiviti's pain points

Day 31-60: Customize product presentation and send initial pitch to target buyers

Day 61-90: Arrange product demonstrations and follow-up meetings

Day 91-120: Negotiate and close the deal

8. Expected Outcome

Close a contract with Cotiviti within the next 4 months, fostering a long-term business relationship and promoting company growth.

9. Review and Refine

Conduct periodic reviews of the sales strategy, adjusting the approach based on feedback and changes in Cotiviti's needs or market dynamics.