CSG, short for CSG International, is an industry-leading information technology and services company, with a major focus on customer interaction management and billing solutions. CSG is known for its software and business support solutions that primarily cater to the telecom, IoT, and digital transformation sectors.
A significant part of the company's mission is to improve the customer experience, made possible through its innovative customer engagement, revenue management, and payment solutions. The company's award-winning engagement, digital commerce, and payment solutions help businesses grow faster and form stronger connections with their customers and partners.
CSG has over 6,900 employees and serves several top global communications service providers, including AT&T, Comcast, DISH Network, France Telecom, Orange, T-Mobile, Telefonica, Time Warner Cable, Vodafone, Vivo, and Verizon. As per data from 2020, CSG's two largest clients are Comcast and Charter, contributing 23% and 20% to its revenues, respectively.
Being cloud-first and customer-focused, CSG helps companies around the globe expand into new markets, launch new digital services, and build brand loyalty. Close to 89% of CSG's revenue comes from its cloud and related services segment, with approximately 5% attributable to its software business. The company is also invested in innovation, spending about 13% of its revenue on research and development.
Among the company's offerings, CSG Encompass, an open, integrated, and modular SaaS platform, boosts the value of 5G investments for communication service providers (CSPs), offering the needed scalability and configurability. This commitment to enhancing 5G technology and a drive for building a high-trust, high-performance culture has led to CSG being recognized as a market leader in the telecommunications sector.
Through its range of licensed and Software-as-a-Service (SaaS)-based products and solutions, CSG focuses on helping its clients compete more effectively, enhance business operations, and deliver impactful customer experiences across multiple touchpoints.
This sales plan aims to address the imminent needs and pain points of our prospect, CSG. Our SaaS company will provide solutions to CSG’s challenges such as maximizing the value of investments in R&D, managing their cloud-based services, delivering highly personalized customer experiences, maintaining strong strategic partnerships, and securing a competitive edge in the IT & services industry.
Identify relevant stakeholders within CSG related to purchasing software, IT services, revenue management, and digital transformation.
Reach out via LinkedIn or email and briefly explain how our SaaS solutions align with their pain points Source.
Organize a personalized demo to highlight how our solutions can help maximize their R&D investments, manage cloud-based services, improve customer experiences, and secure competitive advantage.
Address any concerns they might have regarding integration, scalability, user-friendliness, training, and support of our software.
Develop a tailored proposal and pricing model. Arrange a final meeting to answer any queries and move towards contract formation.
A post-sale plan is needed to ensure successful software implementation and optimal usage. This involves technical support, training, and periodic follow-ups to gather feedback and ensure customer satisfaction.