Founded in 1997, Cumulus Media is a leader in the world of radio broadcasting and general media production. As one of the prominent media production companies, the company is listed on NASDAQ with stock ticker CMLS. With a committed workforce of around 5400 employees, Cumulus Media deepens its network of influence and innovation.
Cumulus Media plays a central role in audio-first media and entertainment, consequently delivering premium content to over a quarter billion people around the globe every month. This robust reach encapsulates both the timing and place of the consumer's choice. Their content mix is thoroughly engaging, combining quality local programming with iconic, nationally syndicated media, sports, and entertainment brands.
The company's network embraces a large number of stations, with 434 owned-and-operated stations broadcasting across 89 U.S. media markets. This includes eight of the top ten media markets in diverse regions. Furthermore, Cumulus Media expands its influence through approximately 8000 broadcast radio stations affiliated with its Westwood One network, accompanied by numerous digital channels too.
In regard to advertising and marketing, Cumulus Media has positioned itself as a beneficial partner to advertisers. The company provides advertisers with personal connections, local impact, and an extensive national reach. This is made possible through broadcast and on-demand digital, mobile, social, and voice-activated platforms. In addition to this, integrated digital marketing services, influential figures, full-service audio solutions, top-tier research and insights, and impactful live event experiences are part of their comprehensive advertiser package.
A unique service offered by Cumulus Media comes in the form of their national advertising performance guarantees. This assures partners and investors on the reliability and effectiveness of the executed marketing strategies, making it the only audio media company to provide such a service.
Cumulus Media is a dynamic space that has finely intertwined the threads of radio, broadcast media, advertising, digital media, and marketing solutions in a compelling blend. Its national marketing solutions serve as a powerful tool in reaching a massive audience, making it a much sought-after institution for advertisers and consumers alike.
CUMULUS MEDIA is a leading audio-first media and entertainment company, reaching a quarter billion people monthly through broadcast and digital platforms. They offer local and national advertising options and claim to provide performance guarantees for their advertising services. They operate with a vast network of 434 stations in 89 U.S. media markets owing affiliations with approximately 8,000 broadcast radio stations plus numerous digital channels(Source).
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