Company Description

Cvent is an industry-leading technology provider specializing in meeting, events, and hospitality solutions. Estimated to have around 5500 associates, the company is one of the largest event technology entities worldwide, having approximately 22,000 clients. Cvent is recognized for its comprehensive suite of solutions that streamline the entire event management process.

They provide advanced software platforms that assist event planners in event management, marketing, and attendee engagement. Their tools allow planners to automate processes, impacting in-person, virtual, and hybrid events optimally. Moreover, their services extend to support hotels through their distinctive sourcing platforms, assisting them in winning business.

Cvent's Supplier Network is a distinguished component of their services portfolio—described as an online marketplace that seamlessly connects meeting planners with venues and services. The Network allows event organizers to locate the perfect venue from over 300K global options, send RFPs, compare bids, and create impressions on attendees.

In addition to facilitating event planning, Cvent offers guest feedback management and voice of the customer tools, enabling a continuous loop of improvement to the services provided.

Cvent also supports the creation of conference mobile apps designed to provide all the necessary event information right at attendees' fingertips, enhancing their event experience. The company's online event registration, virtual, and onsite solutions aim to construct engaging, impactful experiences.

Cvent is also known for developing Destination Guide - an online guide equipped with information about 800 different destinations designed specifically for meeting planners.

With all their services, Cvent's core mission is to deliver innovative technology solutions with an aim to transform the meetings and events industry while promoting the power of human connection.

Sales Plan

Step 1: Research

Key Information about the Prospect:

• Company Name: Cvent
• Company Profile: Cvent is a leading technology provider for meetings, events, and hospitality, offering comprehensive event marketing and management solutions as well as a global marketplace where event professionals collaborate to create engaging, meaningful experiences^1^.
• Size: Approximately 5,500 employees^2^.
• Industry: Online media, marketing & advertising.

Key Pain Points:

• Managing their extensive range of services and keeping them up to date with the latest technology^1^.
• Managing and making meaningful conclusions from vast pools of data^2^.
• Ensuring the seamless integration of multiple modes in their event management platform^3^.
• Delivering personalized and industry-specific solutions^4^.
• Maintaining a consistent and high-quality user experience across all their services^5^.

Step 2: Value Proposition

• Show how our SaaS solution can help Cvent streamline processes and manage operational efficiency to better manage their extensive range of services^1^.
• Demonstrate how our product can help them to organize, analyze and make meaningful conclusions from their data^2^.
• Explain the features of our software that allow the seamless integration of multiple modes within an event management platform^3^.
• Illustrate how our solution can be customized to deliver industry-specific solutions^4^.
• Present the ways in which our software enhances user experience and ensures consistency across all their services^5^.

Step 3: Approach Strategy

Initiate contact through a highly personalized email or LinkedIn message, followed by a phone call. Mention shared connections, recent company success or relevant industry news to build rapport.

Step 4: Meeting Pitch

Design a tailored presentation for Cvent focusing on the pain points identified and how our SaaS solution alleviates them. Use case studies or testimonials underlying our product's effectiveness in similar scenarios.

Step 5: Objection Handling

Prepare answers for possible objections, focusing on price, implementation timeline, training/support provided, and proven ROI of our product.

Step 6: Follow up

Follow up via email or phone call within two days of the presentation/meeting. Offer further demos or testimonials if necessary.

Step 7: Close

When interest is confirmed, send a detailed proposal outlining terms of agreement, price, and implementation timeline.

^1^: Cvent - Crunchbase Company Profile & Funding

^2^: Cvent | In-Person, Virtual, Hybrid, & Webinar Event Technology

^3^: Company Overview | Cvent

^4^: Cvent - Wikipedia

^5^: Cvent | LinkedIn