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Defense Information Systems Agency

Defense Information Systems Agency

Insights, Personas, and Sales Plan

Defense Information Systems Agency

"Defense Information Systems Agency (DISA) is a Department of Defense agency that conducts DODIN operations for the joint warfighter, providing critical IT and communication services to enable lethality across all warfare, while also strengthening its global workforce through the Workforce 2025 initiative."
Est. Employees:
5500
Industry:
information technology & services
Revenue:
$120M
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Insights on

Defense Information Systems Agency

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Defense Information Systems Agency (DISA), found in the Information Technology and Services Industry, is a Department of Defense (DOD) combat support agency. They conduct DOD Information Network (DODIN) operations for the joint warfighter, enabling lethality across all warfighting domains. DISA's role is critical in military communications and IT services, and is integral to the defense infrastructure, with connections that protect the warfighter in cyberspace. The IT and Communications systems controlled by DISA have been reported to have a significant impact on military operations. The agency has an estimated number of 5500 employees and is engaged in empowering its global workforce through an initiative labeled 'Workforce 2025'. To support its mission partners, DISA has implemented the Customer Service Management Portal (CSMP) allowing for specific topics search, chatting with an MPEO Agent, and posting questions or creating a case for MPEO Support. Despite operating within a high-risk digital landscape, DISA continues to prevent threats to national security. In summer 2019, DISA’s computer systems were compromised, exposing the personal data of about 200,000 people. Since then, the US Army is seeking to reduce its NIPRNet and SIPRnet footprint in the coming years to prevent similar incidents. You can connect with DISA for any service-related questions or new service requests through their website [disa.mil](disa.mil).

Company Description

Defense Information Systems Agency (DISA), found in the Information Technology and Services Industry, is a Department of Defense (DOD) combat support agency. They conduct DOD Information Network (DODIN) operations for the joint warfighter, enabling lethality across all warfighting domains.

DISA's role is critical in military communications and IT services, and is integral to the defense infrastructure, with connections that protect the warfighter in cyberspace. The IT and Communications systems controlled by DISA have been reported to have a significant impact on military operations.

The agency has an estimated number of 5500 employees and is engaged in empowering its global workforce through an initiative labeled 'Workforce 2025'. To support its mission partners, DISA has implemented the Customer Service Management Portal (CSMP) allowing for specific topics search, chatting with an MPEO Agent, and posting questions or creating a case for MPEO Support.

Despite operating within a high-risk digital landscape, DISA continues to prevent threats to national security. In summer 2019, DISA’s computer systems were compromised, exposing the personal data of about 200,000 people. Since then, the US Army is seeking to reduce its NIPRNet and SIPRnet footprint in the coming years to prevent similar incidents.

You can connect with DISA for any service-related questions or new service requests through their website disa.mil.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan for B2B SaaS Company Prospecting DISA ### Understand the Customer The Defense Information Systems Agency (DISA) is a Department of Defense (DoD) agency responsible for providing IT and communication support to the DoD's operational activities. DISA is critical to the seamless operation of the DoD's network operations for warfighters and serves mission partners across the defense field [about DISA](https://www.disa.mil/about). ### Identify Key Pain Points #### 1. Cyber Security DISA experienced a significant security breach in 2019, exposing the personal data of about 200,000 people [Wikipedia](https://en.wikipedia.org/wiki/Defense_Information_Systems_Agency). This suggests the need for enhanced cyber security protocols and systems. #### 2. Workforce Management DISA's Workforce 2025 initiative indicates a focus on efficient management and deployment of its global workforce and a consequent need for effective workforce management solutions [DISA](https://disa.mil/). #### 3. Compliance and Scalability of IT infrastructure DISA's attempts at reducing the footprint of NIPRNet and SIPRNet suggests difficulty in maintaining scalable and compliant IT infrastructure. This could be addressed by updated and scalable solutions that abide by defense-specific regulations. #### 4. Communication and Collaboration The implementation of the Customer Service Management Portal (CSMP) by DISA indicates possible challenges around communication and the need for platforms improving information sharing and stakeholder engagement. #### 5. Service Requests Management Based on the CSMP, effective processing, tracking, and resolving of service requests is a potential pain point. An efficient system to manage service requests can improve response times and overall service to mission partners. ### Define the Value Proposition Our B2B SaaS company offers tailored cybersecurity services for reducing data breach risk. We also provide workforce management solutions for optimizing personnel deployment. With our scalable and compliant IT solutions, DISA could reduce its operational footprint without compromising capability. Our collaboration tools simplify communication and collaboration among various stakeholders, and our service request management system streamlines and speeds up the response to service requests. ### Develop Key Positioning Statements and Messages - "Advance your cybersecurity with our state-of-the-art defense systems." - "Optimize global workforce deployment with our workforce management solutions." - "Stay compliant and scalable with our IT infrastructure solutions." - "Improve stakeholder engagement with our communication and collaboration platforms." - "Speed up response to service requests using our service request management system." ### Identify Prospecting and Outreach Strategies - Seek introductions to key decision-makers at DISA through existing connections in the defense and IT industry. - Utilize outreach emails focusing on DISA's needs and the unique solutions we offer. - Invite DISA stakeholders to a personalized webinar showcasing our solutions to their identified pain points. ### Train the Sales Team Arm the sales team with an understanding of DISA's mission, the functionality of our products, and the connection between DISA's pain points and our solutions. Sales pitches should be tailored to address DISA’s specific issues. ### Implement the Sales Plan - Initiate contact with the DISA stakeholders. - Follow initial contact with customized sales presentations and product demonstrations. - Address any concerns or queries promptly and professionally. ### Evaluate and Adjust the Sales Plan Regularly assess the effectiveness of our sales strategy, adjusting the sales plan as necessary based on feedback and ongoing needs analysis.

Sales Plan for B2B SaaS Company Prospecting DISA

Understand the Customer

The Defense Information Systems Agency (DISA) is a Department of Defense (DoD) agency responsible for providing IT and communication support to the DoD's operational activities. DISA is critical to the seamless operation of the DoD's network operations for warfighters and serves mission partners across the defense field about DISA.

Identify Key Pain Points

  1. Cyber Security

    DISA experienced a significant security breach in 2019, exposing the personal data of about 200,000 people Wikipedia. This suggests the need for enhanced cyber security protocols and systems.

  2. Workforce Management

    DISA's Workforce 2025 initiative indicates a focus on efficient management and deployment of its global workforce and a consequent need for effective workforce management solutions DISA.

  3. Compliance and Scalability of IT infrastructure

    DISA's attempts at reducing the footprint of NIPRNet and SIPRNet suggests difficulty in maintaining scalable and compliant IT infrastructure. This could be addressed by updated and scalable solutions that abide by defense-specific regulations.

  4. Communication and Collaboration

    The implementation of the Customer Service Management Portal (CSMP) by DISA indicates possible challenges around communication and the need for platforms improving information sharing and stakeholder engagement.

  5. Service Requests Management

    Based on the CSMP, effective processing, tracking, and resolving of service requests is a potential pain point. An efficient system to manage service requests can improve response times and overall service to mission partners.

Define the Value Proposition

Our B2B SaaS company offers tailored cybersecurity services for reducing data breach risk. We also provide workforce management solutions for optimizing personnel deployment. With our scalable and compliant IT solutions, DISA could reduce its operational footprint without compromising capability.

Our collaboration tools simplify communication and collaboration among various stakeholders, and our service request management system streamlines and speeds up the response to service requests.

Develop Key Positioning Statements and Messages

  • "Advance your cybersecurity with our state-of-the-art defense systems."
  • "Optimize global workforce deployment with our workforce management solutions."
  • "Stay compliant and scalable with our IT infrastructure solutions."
  • "Improve stakeholder engagement with our communication and collaboration platforms."
  • "Speed up response to service requests using our service request management system."

Identify Prospecting and Outreach Strategies

  • Seek introductions to key decision-makers at DISA through existing connections in the defense and IT industry.
  • Utilize outreach emails focusing on DISA's needs and the unique solutions we offer.
  • Invite DISA stakeholders to a personalized webinar showcasing our solutions to their identified pain points.

Train the Sales Team

Arm the sales team with an understanding of DISA's mission, the functionality of our products, and the connection between DISA's pain points and our solutions. Sales pitches should be tailored to address DISA’s specific issues.

Implement the Sales Plan

  • Initiate contact with the DISA stakeholders.
  • Follow initial contact with customized sales presentations and product demonstrations.
  • Address any concerns or queries promptly and professionally.

Evaluate and Adjust the Sales Plan

Regularly assess the effectiveness of our sales strategy, adjusting the sales plan as necessary based on feedback and ongoing needs analysis.