Company Description

Deliveroo is an award-winning online food delivery company headquartered in London. Founded in 2013 by William Shu and Greg Orlowski, Deliveroo has achieved remarkable growth in just a few years, quickly establishing itself as a key player in the food and beverages industry. The company offers a platform for the best local restaurants and shops to deliver their tasty meals and essential groceries straight to consumers' doors.

This forward-thinking company operates with an estimated workforce of 9,000 employees. Deliveroo works with approximately 176,000 beloved restaurant and grocery partners around the world, leveraging a network of around 150,000 riders to provide excellent food delivery experiences in the marketplaces where it operates. Consumers can easily place their orders online or via Deliveroo's user-friendly app.

Deliveroo operates in 200 cities across the globe including locations in the UK, France, Belgium, Ireland, Italy, Singapore, UAE, and Hong Kong. The company generates revenue through a dual-fee structure, charging restaurants a commission fee and customers a per-order delivery fee. This innovative and fast-growing firm is committed to the mission of building the definitive online food company, delivering a blend of convenience, quick service, and a wide variety of food options that cater to diverse tastes and preferences.

In the areas of food & beverages, restaurants, logistics, and information technology, Deliveroo is peerless. Crucially, the scalability of their business model allows them to continuously expand their services and operations, placing them at the forefront of the thriving restaurant and grocery delivery sector.

Sales Plan Template

1. Executive Summary

Our objective is to assist Deliveroo, an established food and grocery delivery platform, to address their challenges related to logistics efficiency and accuracy, customer service consistency, maintaining competitive edge and appeal, expansion of offerings and enhancing its digital user experience.

2. Understand the Client

Deliveroo is a food delivery service founded in 2013 by William Shu and Greg Orlowski. Headquartered in London, it operates in approximately 200 cities worldwide, collaborating with around 176,000 restaurant and grocery partners. The revenues arise from commissions charged to partners and delivery fees collected from customers.

3. Identify Pain Points

• Efficiency and accuracy in logistics: Improve operational efficiency to ensure correct orders are delivered promptly, driving customer satisfaction and revenues.
• Customer service: Enhancing strategies to maintain a consistent level of customer service despite a vast operational base.
• Competitive edge: Ensuring the commission and delivery fees are competitive and beneficial for restaurant partners to protect against competitive pressure.
• Expansion and diversification: Anticipating and developing strategies for upcoming trends to grow market share.
• Digital user experience: Enhancing the interface of the digital platform for ease of navigation and personalized recommendations.

4. Define Objectives

• Efficiency and accuracy in logistics: Implement tools and strategies that streamline and improve delivery logistics.
• Customer service: Introduce strategies that maintain customer service consistency across all operational locations.
• Competitive edge: Develop value propositions that attract and retain restaurant partners.
• Expansion and diversification: Innovate and diversify offerings to cater to changing customer preferences and trends.
• Digital user experience: Improve digital platform navigation, response times, and personalized customer interactions.

5. Proposed Solutions

• Efficiency and accuracy in logistics: Implement our SaaS solution to streamline logistics and improve efficiency and accuracy.
• Customer service: Leverage our AI-powered customer experience suite to maintain service levels.
• Competitive edge: Utilize our sophisticated analytics tool to monitor competitor fees and devise appealing partnership offers.
• Expansion and diversification: Leverage our market research and trend analysis tools to anticipate customer preferences and industry trends.
• Digital user experience: Deploy our user interface and recommendation system enhancement software to deliver an improved digital experience.

6. Sales and Marketing Strategies

• Identify Communicators: Pinpoint key stakeholders and decision-makers at Deliveroo.
• Tailor Messaging: Modify sales pitches and presentations to address Deliveroo-specific challenges.
• Personalize Communication: Develop close relationships with Deliveroo contacts via regular updates, check-ins, and outreach.
• Position Product: Emphasize product benefits specifically catered to Deliveroo's needs, empathizing with their challenges and focusing on potential benefits.
• Leverage Testimonials: Use testimonials from similar clients to build trust and credibility.

7. Pricing and Financial Projections

Pricing strategy to be devised based on cost-plus, value-based or competitive pricing strategies. Financial projections to consider Deliveroo’s financial stability, projected return on investment, and budget considerations.

8. Next Steps

• Approach Strategy: Define the initial approach and negotiation strategy.
• Implementation Plan: Develop timelines for product presentation, negotiation, closure and implementation.
• Key Performance Indicators (KPIs): Establish KPIs to measure the effectiveness of the sales plan.

This plan sets the roadmap for a partnership between our company and Deliveroo, aiming to address their existing concerns and set them on a path for future growth and success.

References: Deliveroo Website, Deliveroo LinkedIn, Deliveroo - Wikipedia