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Dell Technologies

Dell Technologies

Insights, Personas, and Sales Plan

Dell Technologies

"Dell Technologies is a global tech giant specializing in enterprise software, consumer goods, and hardware with a keen focus on facilitating digital, security, IT, and workforce transformations, delivering personal computers, network servers, data storage solutions, and software."
Est. Employees:
143000
Industry:
information technology & services
Revenue:
$102.8B
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Insights on

Dell Technologies

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
# Dell Technologies Dell Technologies, found at [dell.com](https://www.dell.com/), is one of the world's largest tech companies. Founded by Michael Dell in 1984, the company has established a solid foothold in the global tech market, with a net worth exceeding $50 billion. The business initiated with an investment of around $1,000 in expansion capital from his family, and today, it employs approximately 143,000 people worldwide. Dell Technologies produces a wide range of digital products and solutions tailored to fit both consumer and enterprise needs. Enlarging from its first product, the "Turbo PC" in 1985, the company now offers a panoptic assortment of products and services, including personal computers, network servers, data storage solutions, and software. As an enduring global tech leader, Dell is committed to driving digital transformation across various industries. Among its key focus areas are IT transformation, security transformation, and workforce transformation. IT transformation, a leading aspect of Dell's operations, entails harnessing the power of technology to revamp business operations and increase efficiency. In addition to its primary products and services, Dell Technologies is continually exploring and introducing innovative solutions. For instance, it has developed#NativeEdge, which aims to simplify edge application orchestration and infrastructure management. This is part of the company's commitment to ensure secure and scalable operations for its customers. With vast experience and an extensive portfolio in the information technology and services sector, Dell Technologies continues to shape the future of the digital world, serving millions of enterprises and consumers globally. ## Key Areas of Focus - Enterprise software, hardware, and services - Consumer goods - Information technology - Digital transformation - IT transformation which includes implementation and use of tech to improve business processes - Security transformation which involves the use of tech to enhance security systems - Workforce transformation focused on leveraging tech to enable and empower the workforce

Dell Technologies

Dell Technologies, found at dell.com, is one of the world's largest tech companies. Founded by Michael Dell in 1984, the company has established a solid foothold in the global tech market, with a net worth exceeding $50 billion. The business initiated with an investment of around $1,000 in expansion capital from his family, and today, it employs approximately 143,000 people worldwide.

Dell Technologies produces a wide range of digital products and solutions tailored to fit both consumer and enterprise needs. Enlarging from its first product, the "Turbo PC" in 1985, the company now offers a panoptic assortment of products and services, including personal computers, network servers, data storage solutions, and software.

As an enduring global tech leader, Dell is committed to driving digital transformation across various industries. Among its key focus areas are IT transformation, security transformation, and workforce transformation. IT transformation, a leading aspect of Dell's operations, entails harnessing the power of technology to revamp business operations and increase efficiency.

In addition to its primary products and services, Dell Technologies is continually exploring and introducing innovative solutions. For instance, it has developed#NativeEdge, which aims to simplify edge application orchestration and infrastructure management. This is part of the company's commitment to ensure secure and scalable operations for its customers.

With vast experience and an extensive portfolio in the information technology and services sector, Dell Technologies continues to shape the future of the digital world, serving millions of enterprises and consumers globally.

Key Areas of Focus

  • Enterprise software, hardware, and services
  • Consumer goods
  • Information technology
  • Digital transformation
  • IT transformation which includes implementation and use of tech to improve business processes
  • Security transformation which involves the use of tech to enhance security systems
  • Workforce transformation focused on leveraging tech to enable and empower the workforce

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan Template ### 1. Pre-sales Research #### 1.1 About the company Dell Technologies is a global tech giant and one of the largest technology companies in the world with over 143,000 employees globally. The company's portfolio includes personal computers, network servers, data storage solutions, and IT services [source](https://fortune.com/company/dell-technologies/). #### 1.2 Identified Pain Points - Managing complexities of edge computing - Coordinating and aligning global operations during rapid digital transformations, including digital, security, and workforce transformation - Maintaining a competitive edge in a rapidly evolving tech sector - Fostering a culture of innovation amongst their expansive workforce - Efficient product lifecycle management to keep up with emerging technologies and customer needs ### 2. Identify Decision Makers Utilize LinkedIn and other profiling tools to identify the decision-makers and stakeholders within Dell Technologies who are associated with managing the identified pain points. The potential list may include C-level executives, particularly those heading operations, digital transformation, IT, HR, and product management. ### 3. Define Value Proposition Our SaaS solution offers an agile platform for managing technology complexity, scaling digital transformations, fostering innovation, and robust product lifecycle management. Our USPs lie in our AI-powered capabilities, easy-to-use interfaces, integration with existing systems, security features, and customizable options suitable for a large and diverse organization like Dell. ### 4. Plan an Outreach Strategy Craft a series of personalized outreach communications highlighting how our SaaS solution can address and solve Dell’s pain points. Utilize multiple channels such as: - Initial cold outreach Email - Follow-up with LinkedIn InMail message - Propose a detailed product demo and discussion through a phone call or video conference call ### 5. Demonstrate Value Prepare a detailed demo focusing on how our SaaS solution addresses each pain point. Incorporate scenarios using Dell's context to make it relevant and visualize potential improvements. ### 6. Managing Objections Anticipate potential objections or hurdles, such as costs, implementation duration, or compatibility with existing systems. Prepare solutions and explanations for these in advance. ### 7. Closing If the decision-makers show interest, propose a cost-effective pricing model and roadmap for implementation. Ensure they understand their ROI and the added product value. ### 8. Follow-Up After the proposal has been sent, schedule a follow-up to address any questions, offer additional information, and gently push for a decision.

Sales Plan Template

1. Pre-sales Research

1.1 About the company

Dell Technologies is a global tech giant and one of the largest technology companies in the world with over 143,000 employees globally. The company's portfolio includes personal computers, network servers, data storage solutions, and IT services source.

1.2 Identified Pain Points

  • Managing complexities of edge computing
  • Coordinating and aligning global operations during rapid digital transformations, including digital, security, and workforce transformation
  • Maintaining a competitive edge in a rapidly evolving tech sector
  • Fostering a culture of innovation amongst their expansive workforce
  • Efficient product lifecycle management to keep up with emerging technologies and customer needs

2. Identify Decision Makers

Utilize LinkedIn and other profiling tools to identify the decision-makers and stakeholders within Dell Technologies who are associated with managing the identified pain points. The potential list may include C-level executives, particularly those heading operations, digital transformation, IT, HR, and product management.

3. Define Value Proposition

Our SaaS solution offers an agile platform for managing technology complexity, scaling digital transformations, fostering innovation, and robust product lifecycle management. Our USPs lie in our AI-powered capabilities, easy-to-use interfaces, integration with existing systems, security features, and customizable options suitable for a large and diverse organization like Dell.

4. Plan an Outreach Strategy

Craft a series of personalized outreach communications highlighting how our SaaS solution can address and solve Dell’s pain points. Utilize multiple channels such as:

  • Initial cold outreach Email
  • Follow-up with LinkedIn InMail message
  • Propose a detailed product demo and discussion through a phone call or video conference call

5. Demonstrate Value

Prepare a detailed demo focusing on how our SaaS solution addresses each pain point. Incorporate scenarios using Dell's context to make it relevant and visualize potential improvements.

6. Managing Objections

Anticipate potential objections or hurdles, such as costs, implementation duration, or compatibility with existing systems. Prepare solutions and explanations for these in advance.

7. Closing

If the decision-makers show interest, propose a cost-effective pricing model and roadmap for implementation. Ensure they understand their ROI and the added product value.

8. Follow-Up

After the proposal has been sent, schedule a follow-up to address any questions, offer additional information, and gently push for a decision.