Company Description

Deltek is a technology company specializing in providing industry-specific software solutions designed to optimize customers' performance in every stage of the project lifecycle. The company has a strong presence within the information technology and services industry and is renowned for its vertical-based ERP solutions - targeted to both Small-Medium Businesses (SMB) and larger enterprises.

A key player in the high-tech industry, Deltek has been recognized by Glassdoor as a company that values culture, coming in third place for its commendable ethos. The company emphasizes value-driven environments where employees feel valued, included, and empowered. They are poised to nurture the sharing of innovative ideas and growth among their teams.

For over 30 years, Deltek's solutions have aligned businesses' two most essential assets—their people and their projects. The company's mission-driven approach is powered by a commitment to successfully optimizing project outcomes, whether the task is a small project with defined objectives or a complex engagement with significant stakeholder and organizational dependencies.

With an estimated workforce number of 3,800, Deltek has established itself as a formidable force, trusted by thousands of companies for boosting competition, increasing profits, and impacting returns positively. One of the reasons for the high trust confidence is Deltek's commitment to cybersecurity. They actively engage with customers, partners, and cybersecurity experts, providing resources to demystifying key cyber requirements for government contractors.

Deltek's relevance in contemporary times can be attributed to its keen attention to emerging technology trends such as digital transformation, the millennial workforce, globalization, big data, security, SaaS and cloud solutions. In the end, the company's target is not just to provide project success, but to power it with top-tier enterprise software for professional services, government contracting, talent management, resource management, and more.

The company’s commitment to empowering project success and maintaining a value-driven work environment sets it apart as a reliable partner for businesses seeking to leverage technology for better project outcomes and overall performance.

I. Executive Summary

Our goal is to provide a comprehensive B2B Software as a Service (SaaS) solution to solve the identified pain points of Deltek. Deltek, a company focusing on providing industry-specific software solutions, needs an up-to-date method to navigate security complexities, particularly for government contractors, an efficient strategy to manage its large millennial workforce and a solution to manage small and large scale projects simultaneously.

II. Target Customer

Our target customer is Deltek, a global provider of enterprise software, with approximately 3800 employees. The company focuses on information technology & services and is recognized for culture and values.

III. Customer Pain Points

1. Security Complexities: With participation in the National Cyber Summit, it's clear that Deltek may face challenges managing evolving security complexities for its clients, particularly government contractors.
2. Workforce Management: Given the global and large millennial workforce, Deltek needs better strategies to manage and engage this group, known for innovation and fresh thinking.
3. Project Management: Deltek's core mission involves managing a wide scale of project lifecycles, with varying scopes and complexity. This range may stretch its resources and impacts overall productivity and project success.
4. Scalability and Performance: With the rapid digital transformation and cloud adoption, Deltek requires high responsiveness and high availability to their clients, even during peak usage times or unexpected surges.
5. Talent Acquisition and Retention: As Deltek continues to grow, there are potential challenges in acquiring and retaining top-level talent in the competitive technology labor market.

IV. Value Proposition

1. Enhanced Security: Navigating security complexities by providing cutting-edge technology tailored to tackle cybersecurity challenges.
2. Improved Talent Management: Offering solutions to better manage and engage Deltek's global millennial workforce, facilitating collaboration, flexibility, and driving innovation.
3. Optimized Project Management: Building tools for effective project management, regardless of the scope and complexity.
4. Scalability and Performance Optimization: Delivering cloud-based solutions that ensure high availability, responsiveness, and scalability, without compromising user experience.
5. Efficient Talent Acquisition: Incorporating AI-driven recruitment and retention strategies to satisfy their human capital needs.

V. Sales & Marketing Strategy

1. Outreach: Establish contact with the decision-makers within Deltek through professional networks, direct emails, and social channels like LinkedIn.
2. Tailored Presentation: Showcase the benefits of our solutions according to Deltek's specific pain points and business requirements.
3. Follow-ups: Consistently follow up via phone calls and emails to understand their needs better and align our offerings with those needs.
4. Demo: Plan and present a demo of our product, highlighting its user-friendly features and specific benefits towards Deltek's pain points.
5. Closing the Sale: Once the client's requirements and our offerings are well-aligned, negotiate the terms, close the sale and kickstart the onboarding process.

VI. Success Metrics

1. Improved cybersecurity measures at Deltek.
2. Increase in employee engagement and a decrease in turnover rates among its millennial workforce.
3. Higher success rate of Deltek's project lifecycles.
4. Improved system responsiveness and uptime during peak load.
5. Strengthened talent acquisition and retention mechanisms within Deltek.

Sources:

• Deltek | Powering Project Success
• About Deltek
• Deltek | LinkedIn
• About | Deltek UK
• Deltek Software Solutions, Company Overview & Research 2023 | TEC