Doctolib, an Information Technology & Services company, lands at the intersection of health and technology providing eHealth and Telehealth services. Based out of France and a distinguished member of French tech, Doctolib prides itself in heavy internet and innovation use to give a smooth experience to its users.
The company's services can be accessed through their website at doctolib.fr. Their online platform is equipped with functionalities that allow patients to log into their accounts and schedule appointments with health professionals. It eases users' tasks of finding a health specialist near their location where they can easily book an appointment, all in few simple clicks. It’s not confined only to locating general health specialists but extend to various specific healthcare needs like dental surgeries and COVID-19 vaccination as well.
Aiming to scale up, Doctolib is utilizing Rails in its tech stack. Merging technology with healthcare, the company is focused on refining the online appointments booking process through continued innovation. To date, they boast a strong workforce of approximately 3100 employees united in achieving their vision.
Given the sensitive nature of health data, the company emphasizes profound data protection and security practices to ensure that patient information is trusted and secure in their hands.
Thus, operating on a highly innovative eHealth space, Doctolib strives to deliver seamless, easy-to-navigate and secure online healthcare appointment services to its users.
The purpose of this sales plan is to prospect Doctolib, a health tech company based in France. Offering online booking of healthcare appointments, this e-health platform is used by a significant number of health practitioners and patients. This digital platform faces challenges related to data protection and security, user experience, scalability, booking flexibility and capacity to handle significant usage surge, especially for remote consultations, which are the focus of this sales strategy to drive growth by providing tailored solutions.
The target customers in the context of Doctolib primarily involve the leadership teams. This includes but is not limited to the Chief Technology Officer, Chief Information Security Officer, and the Head of User Experience. As the pain points involve both technological and customer experience aspects, it is crucial to incorporate the insights and decision-making powers of these key roles.
Our USP addresses all the potential pain points Doctolib might have, specifically putting forth enhanced security and data protection, seamless user-experience, optimized booking options, adaptability to diverse healthcare systems, flexibility and robustness to handle surge in use.
Understanding the company's needs, an initial lead generation strategy will involve targeted marketing through content like ebooks, webinars and blog posts highlighting solution to their potential pain points.
Upon getting a response or generating interest, the next step would entail initial contact via email or phone. The communication will highlight understanding of their potential challenges and suggesting a tailored demonstration of our services.
In a tailored demo, we'll demonstrate our value proposition by showcasing our data security features, streamlined user interface, flexible and customizable booking options and how we can assist in expansion by adapting to various health ecosystems.
Regular follow-ups will be done to address queries, clarify doubts and establish rapport.
Some common objections may include budget constraints, contract duration with existing vendors, server incapacity concerns, cultural differences in various health systems. Each objection will be tackled by building financial models demonstrating ROI, phased implementation plans, technical trouble-shooting team's support and localized support for international expansion.
The final step involves defining the terms of contract, with flexibility around changes for criteria such as scaling up capacity or adapting to a new health system.
The relationship with Doctolib will be nurtured through dedicated customer service and continuous improvements and feature updates. Objective is to transform this engagement with Doctolib into a long term strategic partnership.
We believe that our proposed solutions will fit the needs of Doctolib and we are excited to explore opportunities to deliver improved performance and customer satisfaction. The aforementioned sales plan is driven by our goal to provide solutions which will not only meet but exceed the expectations of Doctolib.