Company Description

Emerson is a global force in the machinery and industrial automation industry, driving innovation to create an environment that's healthier, safer, smarter and more sustainable. Utilizing an array of advanced technologies married with industry-leading expertise, they are a stalwart partner for their customers, identifying challenges and providing sustainable solutions in an increasingly complex marketplace.

Emerson's extensive portfolio includes rugged hydraulics, market-leading pneumatics, next-generation electrics and integrated valve-operated systems with a comprehensive line of actuators. Coupled with their network controls and monitoring systems, this portfolio is engineered to streamline operations and bolster outcomes.

Confronting the challenges of an unpredictable world, Emerson addresses the world's most critical needs through two core business platforms - Automation Solutions and Commercial & Residential Solutions. These platforms focus on areas such as industrial automation, home comfort, sensors, software, food quality protection, operational and project certainty, advanced manufacturing, energy efficiency, and many others.

Further cementing their commitment to empowering digital transformation, they are intricately involved with Internet of Things technology, embracing elements like sensors and software to automate and streamline processes. Their commitment to responsible refrigeration and food waste solutions upholds Emerson's commitment to sustainable and efficient solutions.

With an estimated 87,000 employees worldwide, Emerson fosters a culture where the diverse experiences and perspectives of its workforce are valued and respected. The company offers competitive benefits plans encoding medical insurance, dental and vision coverage, flexible time-off plans including paid parental leave, vacation and holiday leave as well as a 401(k) and tuition reimbursement. This strong commitment to Diversity, Equity and Inclusion reflects the world around us and supports the individual needs of their employees while nurturing a holistic company culture.

Emerson's insatiable curiosity drives their mission to solve the biggest challenges of modern times. This is evinced in their dedicated pursuits across education, evidenced by STEM support, and sustainable energy initiatives. Through their persistent advancements, Emerson continues to pave the way towards a better, safer and more sustainable future.

1. Executive Summary

The objective of this sales plan is to successfully prospect Emerson, a market leader in engineering and digital transformation. With automation solutions, strategic data management, cybersecurity, workplace agility, and sustainability at its core, Emerson is favorably positioned for a SaaS solution that caters to these specific requirements.

2. Target Customer: Emerson

2.1. Overview

Emerson is a preeminent figure in the realm of technology and engineering, with a mission to foster innovation that propels the world to become healthier, safer, smarter and more sustainable. The company runs a diverse workforce of approximately 87,000 employees and caters to multiple domains ranging from industrial automation to home comfort, food quality protection and energy efficiency, among others. Emerson

2.2. Pain Points

• Difficulty in maintaining a consistent, adaptable, and innovative portfolio in an increasingly complex and unpredictable marketplace.
• Struggle in effectively integrating and managing vast range of data produced by their various industrial automation systems.
• Challenges in executing and marketing their sustainable methods in a broad and diverse marketplace.
• Cybersecurity issues that arise from leveraging the Internet of Things, advanced manufacturing technologies, and other software-based solutions.
• Ensuring organizational agility and a motivational work environment amidst the large scale digital and cultural transformations.

3. Value Proposition

By offering a sophisticated and robust SaaS solution, we can drive digital efficiency through automation, optimize data management, bolster cybersecurity, streamline sustainability efforts and catalyze overall business performance for tangible growth.

4. Strategy

4.1. Outreach

Craft customized and pertinent outreach communication to decision makers which highlights our unique selling proposition, understanding of their pain points and the value we bring.

4.2. Demonstration

Offer a demonstration of our software as a service solution which provides a conclusive satisfaction of its value, its features, and success stories from similar industries.

4.3. Testimonial & Case Study

Present case studies and testimonials from satisfied customers highlighting how effectively our solutions resolved similar challenges and brought considerable business benefits.

5. Expected Outcome

With a targeted approach and a value-centric SaaS solution offering, we anticipate penetrating the target, gaining their interest and heading towards a successful business agreement which will solve Emerson's pain points and improve business effectiveness.

6. Contingencies

Have in place other secondary plans such as scaling the solution for gradual adoption, offering extended trial periods, or flexible pricing models, to accommodate hesitations that may arise during the sales process.

This sales plan is intended to be flexible and adaptable, taking into account any unexpected changes in the market or in Emerson's business needs.