Company Description

Epsilon is a global leader in the marketing and advertising industry, specializing in outcome-based marketing. With a workforce of approximately 9100 professionals, this innovative company is an integral function of the Publicis Groupe and commands a vast influence on the business landscape.

As a marketing technology company, Epsilon is positioned at the forefront of creating effective and meaningful connections between people and brands. Utilizing a blend of insight, strategy, and creative services, Epsilon aims to deliver enriched customer experiences that drive performance on both the individual and business levels. Their proven competency in creating marketing strategies built on concrete proof rather than unfounded promises exemplifies their dedication to their craft.

They offer a wide array of services including but not limited to, loyalty marketing, digital and relationship marketing, email and digital messaging, customer acquisition, and retention. Their expertise extends to offline and experiential marketing and they take pride in their omnichannel and cross-channel marketing capabilities.

In their role as a global marketing leader, Epsilon operates with an emphasis on respecting and protecting consumer privacy and client data. They regularly facilitate events like all hands watch parties and leader Q&A sessions, indicating their strong culture of collaboration, learning, and fun.

In addition to its main marketing focus, Epsilon also has substantial expertise in information technology services, offering services ranging from IT support and compliance assistance to cybersecurity services, cloud hosting, and even call center support.

By consistently delivering premium services and maintaining a collaborative work environment that fosters innovation and learning, Epsilon continues to evolve in its mission to link advertisers with consumers in a meaningful and beneficial manner. With its rich blend of services and a strategic positioning within the Publicis Groupe, Epsilon is positively impacting the marketing industry and shaping the future of customer-brand communications.

Sales Plan Template

Company Overview

Prospect: Epsilon

Industry: Marketing & Advertising

Size: Approximately 9100 employees

Keywords: Marketing data, marketing technology, insight, strategy, creative services, loyalty marketing, email, digital messaging, customer acquisition, retention, digital, relationship marketing, omnichannel, cross-channel marketing, offline, experiential marketing.

Objective

The objective of the sales plan is to prospect into Epsilon, providing them with a comprehensive data management solution for seamlessly integrating, managing and analyzing customer data, sophisticated internal coordination tools, leading-edge marketing technology, and support in localization of their marketing strategies. Our objective also includes offering them access to regular, comprehensive training programs or platforms that will ensure that their employees stay up-to-date and skilled in the latest marketing and advertising methodologies and technologies.

Pain Points

Epsilon's primary potential pain points include:

1. Data Management: A need for a more comprehensive data management solution to manage the large amounts of customer data across various channels.
2. Internal Coordination: Due to the diverse services they offer and their global presence, Epsilon has a potential need for effective communication and collaboration tools.
3. Marketing Technology: With the increasing demand for cutting-edge marketing technology tools, Epsilon might require expert tech consultancy or platforms that aid in integrating emerging technologies.
4. Localization: Localizing marketing content and campaigns to different cultures, languages, and consumer behaviors poses a unique set of challenges that our solutions can address.
5. Employee Training: As the field of marketing and advertising evolves rapidly, there is a need for ongoing employee training to stay updated with the latest trends and tools.

Approach

1. Data Management Solution: We will propose a comprehensive data management solution that can seamlessly integrate, manage, and analyze the vast amounts of customer data from various touchpoints.
2. Internal Coordination Tools: Propose collaboration tools or platforms that foster efficient communication, cross-departmental knowledge sharing, and collaborative problem-solving.
3. Marketing Technology: Offer consultancy services and access to platforms that will help Epsilon maintain an edge in marketing technology innovations.
4. Localization Support: Provide a solution that supports the localization of marketing strategies, enabling them to adapt their marketing data-driven strategies to suit different global contexts.
5. Employee Training Programs: Suggesting regular training programs or platforms that keep employees updated with the latest marketing and advertising methodologies.

Action Plan

1. Initial Contact: Reach out to a decision-maker at Epsilon via LinkedIn or email to introduce our company and gauge interest.
2. Demonstration: Set up a demonstration of our platform, providing detailed explanations on how it resolves their pain points.
3. Proposal: After gauging their interest, we will create a proposal detailing how our platform will benefit their company.
4. Follow Up: Regular follow-ups post-demo and proposal to answer any questions and facilitate the decision-making process.
5. Contract Negotiation and Closing: Once Epsilon agrees to proceed, we'll negotiate the contract and close the deal.

Measuring Success

We will monitor conversion rates at every stage of the sales cycle, from initial contact to deal closure. The effectiveness of the sales plan will be measured based on the revenue generated, the successful implementation, and user adoption of our solution within Epsilon. Regular customer feedback will also be taken into consideration for improving our product and our overall approach to selling.

References

1. Epsilon Website
2. Epsilon LinkedIn
3. Epsilon Crunchbase profile
4. Epsilon on Glassdoor
5. Epsilon Official Site