Company Description

Etsy is a global online marketplace primarily focused on providing a platform for individuals to sell handmade, custom, and unique items. In forming a canvas for creativity, Etsy bridges the gap between sellers and buyers who value the element of human connection and the uniqueness in every item listed on the platform. With an estimated employee strength of 8900, Etsy leverages its reach in the domains of e-commerce, peer-to-peer marketplaces, and the broader internet.

Unlike conventional e-commerce channels, Etsy doesn't drive its growth through warehousing products. Instead, it fosters an independent community of online shop owners — with 87% of the Etsy sellers identifying as women in 2019. This data emphasizes Etsy’s commitment in promoting and supporting small businesses, especially those run by women.

In its persistent efforts to encourage sellers, Etsy introduced a seller’s incentive program. When buyers visit a seller’s Etsy shop via their link and make a purchase, Etsy deducts 4% off the seller’s total bill, subsequently helping them save on fees. This strategy underscores Etsy's commitment to bolstering a positive environment for small businesses.

Apart from connecting buyers and sellers over unique items, Etsy is also pushing for a positive change for people and the planet. Its platform respects personal data and it uses cookies and other technologies to personalize promotion. While users can opt-out of personalized marketing, they will still be served ads which might be less relevant or repetitive.

Etsy truly stands at the intersection of commerce and creativity, championing independent sellers and promoting a sustainable e-commerce environment where every transaction reaffirms the company’s mission to keep human connection at the heart of commerce.

I. Executive Summary

This sales plan aims to align our SaaS solution with Etsy's pain points and help the company optimize its data management, improve user experience, scale customer service and maintain high level security for its platform.

II. Target Customer

Company Name: Etsy

Company URL: etsy.com

Estimated number of employees: 8900

Industry: Information technology & services

Keywords: e-commerce, marketplaces, peer-to-peer, handmade, internet

III. Pain Points & Solutions

1. Effective and Sustainable Monetization:
• Pain Point: Etsy is struggling to balance a community-centric model with effective monetization.
• Solution: Our SaaS solution can help Etsy maintain its ethos while offering optimized monetization strategies using advanced data analytics, helping to improve the efficiency and effectiveness of initiatives like the Share & Save program.
2. Data Privacy and Advertising:
• Pain Point: Etsy’s data sharing practices may lead to privacy concerns, affecting the quality of personalized ads.
• Solution: Our solution provides secure data management and privacy control features, enabling Etsy to deliver personalized advertisements while respecting data privacy and building trust with users.
3. Product Discovery and Visibility:
• Pain Point: Etsy's vast product range makes it a challenge for sellers to stand out and for buyers to find products.
• Solution: Our SaaS solution includes an advanced AI algorithm for product optimization and discovery, helping to improve browsing experiences and product visibility.
4. Customer Service and scalability:
• Pain Point: Managing increasing customer service demands with growing scale and international expansion.
• Solution: Our solution offers superior customer service management tools to scale support operations without compromising the quality, managing multi-language support, and tracking all customer interactions for continuous improvement.
5. Security and Trust:
• Pain Point: Ensuring security and trust amidst growing cyber threats and an expanding user base.
• Solution: Our software provides robust security features to protect user data and transactions, boosting user confidence and satisfaction.

IV. Implementation Strategy

1. Initial Contact and Presentation: Contact Etsy to present the value proposition as a SaaS solution specifically designed to address their pain points.
2. Demo: Offer a customized demonstration to showcase the specific features that align with Etsy's needs.
3. Trial Period: Offer a month-long trial period for Etsy to assess how well the solution fits with their operations.
4. Review and Feedback: Gather feedback throughout the trial period, make adjustments as needed, and present detailed insights on performance improvements.
5. Final Agreement: Finalize a contract based on the improved and personalized solution, with ongoing support and updates as part of the package.

V. Measurement and Adjustments

Continual assessment of the effectiveness of our SaaS solution is essential. We will regularly track the performance indicators relevant to Etsy's business. Regular reports will be shared, and improvements will be made based on feedback and performance results.

By focusing on Etsy's key pain points and using our SaaS solution to address them, this sales plan provides value to Etsy by aligning with its business model, values, and operational challenges. Costs, service, and ongoing improvements will be negotiated to ensure a mutually beneficial and sustainable partnership.