Etsy is a global online marketplace primarily focused on providing a platform for individuals to sell handmade, custom, and unique items. In forming a canvas for creativity, Etsy bridges the gap between sellers and buyers who value the element of human connection and the uniqueness in every item listed on the platform. With an estimated employee strength of 8900, Etsy leverages its reach in the domains of e-commerce, peer-to-peer marketplaces, and the broader internet.
Unlike conventional e-commerce channels, Etsy doesn't drive its growth through warehousing products. Instead, it fosters an independent community of online shop owners — with 87% of the Etsy sellers identifying as women in 2019. This data emphasizes Etsy’s commitment in promoting and supporting small businesses, especially those run by women.
In its persistent efforts to encourage sellers, Etsy introduced a seller’s incentive program. When buyers visit a seller’s Etsy shop via their link and make a purchase, Etsy deducts 4% off the seller’s total bill, subsequently helping them save on fees. This strategy underscores Etsy's commitment to bolstering a positive environment for small businesses.
Etsy truly stands at the intersection of commerce and creativity, championing independent sellers and promoting a sustainable e-commerce environment where every transaction reaffirms the company’s mission to keep human connection at the heart of commerce.
This sales plan aims to align our SaaS solution with Etsy's pain points and help the company optimize its data management, improve user experience, scale customer service and maintain high level security for its platform.
Continual assessment of the effectiveness of our SaaS solution is essential. We will regularly track the performance indicators relevant to Etsy's business. Regular reports will be shared, and improvements will be made based on feedback and performance results.
By focusing on Etsy's key pain points and using our SaaS solution to address them, this sales plan provides value to Etsy by aligning with its business model, values, and operational challenges. Costs, service, and ongoing improvements will be negotiated to ensure a mutually beneficial and sustainable partnership.