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Evolution

Evolution

Insights, Personas, and Sales Plan

Evolution

"Evolution is a leading provider in the IT and online gaming industry, specializing in cutting-edge software development, live video streaming services, and product innovation employing over 6,100 professionals."
Est. Employees:
6100
Industry:
information technology & services
Revenue:
$1.7B
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Insights on

Evolution

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Evolution is a leading company in the Information Technology & Services industry, with a strong foothold in the Gambling & Casinos sector as well. The company is renowned for its contributions in software development and IT services, leveraging prominent software like Scala and Javascript. Apart from this, the company also specializes in live video streaming, online gaming, and product innovation, making it a trailblazer in technological advancements and digital entertainment. The company's website is evolution.com, and with a remarkable strength of approximately 6100 employees, Evolution continues to push the boundaries of software technology, driving forward the transformation in their respective industry and diversifying their offerings. At the forefront of the industry's evolution, the company is a hub for tech enthusiasts, skilled software developers, and IT service professionals. Their extensive services range from technical storage and access, creating user profiles for targeted advertising, and tracking user behavior across multiple websites for marketing purposes. Evolution is more than just a name; it symbolizes the company's commitment to progress and adaptability, reflecting their progressive nature and openness to change. This is not only central to their business strategy but also mirrors the dynamic nature of the industries they operate within. Evolution's innovative spirit coupled with their technical prowess uniquely positions them as a notable player in the Information Technology and Gambling & Casinos industries. The company is shaping the future of these sectors through constant learning and adaptation, using IT as a springboard to create technologically advanced and engaging solutions.

Company Description

Evolution is a leading company in the Information Technology & Services industry, with a strong foothold in the Gambling & Casinos sector as well. The company is renowned for its contributions in software development and IT services, leveraging prominent software like Scala and Javascript. Apart from this, the company also specializes in live video streaming, online gaming, and product innovation, making it a trailblazer in technological advancements and digital entertainment.

The company's website is evolution.com, and with a remarkable strength of approximately 6100 employees, Evolution continues to push the boundaries of software technology, driving forward the transformation in their respective industry and diversifying their offerings.

At the forefront of the industry's evolution, the company is a hub for tech enthusiasts, skilled software developers, and IT service professionals. Their extensive services range from technical storage and access, creating user profiles for targeted advertising, and tracking user behavior across multiple websites for marketing purposes.

Evolution is more than just a name; it symbolizes the company's commitment to progress and adaptability, reflecting their progressive nature and openness to change. This is not only central to their business strategy but also mirrors the dynamic nature of the industries they operate within.

Evolution's innovative spirit coupled with their technical prowess uniquely positions them as a notable player in the Information Technology and Gambling & Casinos industries. The company is shaping the future of these sectors through constant learning and adaptation, using IT as a springboard to create technologically advanced and engaging solutions.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
# Executive Summary Our aim is to help Evolution increase its operational effectiveness, address cybersecurity concerns, and streamline talent acquisition-management. We intend to enable Evolution to gain a competitive edge by offering customer-focused, innovative B2B SaaS solutions. Our primary approach involves leveraging our leading-edge platform designed to boost user experience, align HR processes, and fortify IT security measures. # Identifying the Target Our primary target is Evolution, an established player in the IT service industry with key operations in software development and online gaming. Evolution exhibits potential interest and requirements that our solutions can cater to, and is therefore, an ideal prospect for our B2B SaaS offerings. With an employee base of roughly 6100, their key focus areas include software development, IT services, Scala, JavaScript, live video streaming and online gaming. # Understanding the Customer's Pain Points 1. **Using User Data for Marketing**: Although Evolution is storing and retrieving user data, they seem to struggle with its effective utilization for advertising purposes. Our SaaS solution offers comprehensive data analytics capabilities that can help them optimize marketing strategies. 2. **Maintaining Innovation in Product Development**: To compete in the fast-paced tech and gaming industry, Evolution needs continuous innovation. Our B2B SaaS platform could provide the technological impetus for such innovation. 3. **Talent Acquisition and Management**: With a large employee base, Evolution may face challenges in acquiring and retaining skilled talent which our human resource management solution can help mitigate. 4. **Cybersecurity Concerns**: In the era of data breaches, Evolution requires top-tier security solutions. Our SaaS platform comes with robust security features to protect sensitive information. 5. **Operational Management**: Managing large-scale operations effectively is a major challenge faced by businesses like Evolution. Our SaaS solution provides operational tools for coordinated, streamlined management. # Sales Process ## Prospecting We take a solution-centric approach to prospecting. Our key contacts within Evolution would be Decision-makers and Influencers in the IT, HR, and Marketing departments. ## Connect Once we identify our key contacts, we initiate the engagement process. In this stage, we introduce our company and share high-level insights on how our solutions could solve Evolution's pain points. ## Discovery In this phase, we delve into specifics. Our aim is to gain an in-depth understanding of Evolution's operations, issues, and goals. By asking streamlined questions, we can identify the potential application of our solutions within Evolution's setting. ## Proposal Post-discovery, we would put together a proposal outlining how our SaaS offering meets Evolution's specific needs. We emphasize on domains of improvement, anticipated results, return on investment, proposed timeline, pricing, and implementation methods. ## Close Our last step is to reach an agreement and take steps towards the implementation process. During this stage, we deal with issues such as clarifications, negotiations, and any hurdles that might have surfaced during the proposal review. # Goals Our long-term goals include establishing a strong business relationship with Evolution and ensuring that our solution contributes to the augmentation of their productivity, profitability, and market footprint. # Metrics Key performance metrics could be customer acquisition cost, customer lifetime value, sales cycle length, customer satisfaction index, and net promoter score. [Source](https://www.evolution.com/)

Executive Summary

Our aim is to help Evolution increase its operational effectiveness, address cybersecurity concerns, and streamline talent acquisition-management. We intend to enable Evolution to gain a competitive edge by offering customer-focused, innovative B2B SaaS solutions. Our primary approach involves leveraging our leading-edge platform designed to boost user experience, align HR processes, and fortify IT security measures.

Identifying the Target

Our primary target is Evolution, an established player in the IT service industry with key operations in software development and online gaming. Evolution exhibits potential interest and requirements that our solutions can cater to, and is therefore, an ideal prospect for our B2B SaaS offerings. With an employee base of roughly 6100, their key focus areas include software development, IT services, Scala, JavaScript, live video streaming and online gaming.

Understanding the Customer's Pain Points

  1. Using User Data for Marketing: Although Evolution is storing and retrieving user data, they seem to struggle with its effective utilization for advertising purposes. Our SaaS solution offers comprehensive data analytics capabilities that can help them optimize marketing strategies.
  2. Maintaining Innovation in Product Development: To compete in the fast-paced tech and gaming industry, Evolution needs continuous innovation. Our B2B SaaS platform could provide the technological impetus for such innovation.
  3. Talent Acquisition and Management: With a large employee base, Evolution may face challenges in acquiring and retaining skilled talent which our human resource management solution can help mitigate.
  4. Cybersecurity Concerns: In the era of data breaches, Evolution requires top-tier security solutions. Our SaaS platform comes with robust security features to protect sensitive information.
  5. Operational Management: Managing large-scale operations effectively is a major challenge faced by businesses like Evolution. Our SaaS solution provides operational tools for coordinated, streamlined management.

Sales Process

Prospecting

We take a solution-centric approach to prospecting. Our key contacts within Evolution would be Decision-makers and Influencers in the IT, HR, and Marketing departments.

Connect

Once we identify our key contacts, we initiate the engagement process. In this stage, we introduce our company and share high-level insights on how our solutions could solve Evolution's pain points.

Discovery

In this phase, we delve into specifics. Our aim is to gain an in-depth understanding of Evolution's operations, issues, and goals. By asking streamlined questions, we can identify the potential application of our solutions within Evolution's setting.

Proposal

Post-discovery, we would put together a proposal outlining how our SaaS offering meets Evolution's specific needs. We emphasize on domains of improvement, anticipated results, return on investment, proposed timeline, pricing, and implementation methods.

Close

Our last step is to reach an agreement and take steps towards the implementation process. During this stage, we deal with issues such as clarifications, negotiations, and any hurdles that might have surfaced during the proposal review.

Goals

Our long-term goals include establishing a strong business relationship with Evolution and ensuring that our solution contributes to the augmentation of their productivity, profitability, and market footprint.

Metrics

Key performance metrics could be customer acquisition cost, customer lifetime value, sales cycle length, customer satisfaction index, and net promoter score.

Source