Company Description

Family First Life (FFL) is a Connecticut-based financial services company that specializes in life insurance sales and retirement planning. Founded in 2013, FFL operates with the mission to put the needs of families, both their clients and agents, at the forefront. Their belief in the core values of trust and loyalty drives them to give their all in service to earn it from their clients and agents.

Family First Life provides a comprehensive suite of financial and insurance solutions, including mortgage insurance, final expense insurance, Indexed Universal Life (IUL) insurance, and fixed indexed annuities. Their offering of mortgage insurance stands as a key pillar in their product range, providing families with the assurance of protection for their homes. Similarly, the company's final expense insurance helps families deal with the financial responsibilities that come with the loss of a loved one.

The company also places a strong focus on its life insurance agents. It encourages new agents to embrace the work and sees continuous learning and practice as pivotal to success. It creates a supportive environment and pushes agents to grow, which is testified by their strong corporate culture and the loyalty of their employees.

Currently, Family First Life employs an estimated 5700 individuals around the globe, manifesting a significant presence in the financial services industry. Their commitment to protecting and prioritizing families has garnered widespread attention and popularity, as indicated by their robust following on social media channels.

Family First Life headquarters are located at 2 Chapman Ln, Gales Ferry, Connecticut, 06335, United States and they can be reached via phone at (860) 317-1324. More information about their services and operations can be found on their official website, www.familyfirstlife.com.

Sales Plan Template

Understanding the Company

1. Company Name: Family First Life
2. Industry: Financial Services
3. Keywords: Life insurance sales, Financial services, Retirement planning, Protection, Mortgage protection insurance, Final expense insurance
4. Estimated Number of Employees: 5700
5. Company's USP: Specializes in providing mortgage protection life insurance, final expense life insurance, retirement plans¹

Goals and Objectives

Short Term Goals:

• Understand Family First Life's existing processes and systems, identify gaps and areas where our SaaS solutions can add value
• Establish initial contact and initiate conversations with key decision-makers

Long-Term Goals:

• Establish a strong, long-lasting relationship with Family First Life
• Position our SaaS solutions as pivotal to Family First Life's sales strategy, onboarding, and client communication processes

Target Decision Makers

• Sales Managers
• Operations and Customer Service Managers
• Marketing and Communications Managers
• IT and Cybersecurity Heads

Strategy

Understanding Pain Points and Positioning Our Solution

1. Pain Point: Apprehension and procrastination of new agents in making sales calls and prospecting leads².
   Solution: Our SaaS solution provides extensive sales training and onboarding strategies.
2. Pain Point: The challenge to effectively communicate and build trust with clients due to the complex nature of insurance.
   Solution: We offer comprehensive, clear, and jargon-free communication strategies to make the insurance buying process approachable for clients.
3. Pain Point: Retaining clients amidst competitive life insurance providers requires a high-quality, consistent level of customer service.
   Solution: Our customer relationship management solution can personalize customer interactions, streamline processes, and reduce churn.
4. Pain Point: Balancing the need for digital transformation with a personalized insurance sales approach.
   Solution: Our digital tools enhance operational efficiency and elevate customer experience without losing the human touch.
5. Pain Point: Ensuring foolproof data security for sensitive and personal information.
   Solution: Our top-notch cybersecurity measures protect against data breaches and unauthorized access. We also offer ongoing employee training on best practices for data protection.

Developing a Tailored Approach

• Highlight how our SaaS solutions directly address Family First Life's identified pain points.
• Showcase case studies of how similar companies have benefited from our SaaS solutions.
• Offer a customized demo or trial to demonstrate the functionality and impact of our solutions.

Sales and Follow-Up Process

1. Initiate contact with decision-makers
2. Understand their needs and expectations
3. Present our solutions, addressing their pain points directly
4. Offer a customized demo or trial
5. Send regular follow-up communications
6. Address any concerns or questions and negotiate terms
7. Finalize the contract and onboard the client
8. Ensure ongoing support and regular check-ins post-sale

¹About Family First Life

²Family First Life LinkedIn