Company Overview

Forcepoint is a leading player in the information technology and services industry, with a special focus on user and data security cybersecurity. Forcepoint is deeply committed to protecting and securing customer information in a fast-paced, ever-evolving digital landscape. To achieve this, the company utilizes its proprietary Data-first SASE approach.

Located in Austin, Texas, Forcepoint has approximately 2200 employees. The company's operations have a global footprint, as it serves customers across 150 countries. In the fast-changing world of digital transformation, Forcepoint has positioned itself as a reliable entity entrusted with the fundamental task of safeguarding businesses as they grow and transform digitally.

Products and Services

Forcepoint's product suite is designed to provide real-time responses to the dynamic way people interact with data. Through their offerings, they ensure secure data access while also enabling users to create value.

Their premier product, Forcepoint ONE, offers a simplified security solution. It ensures consistent security across any app, device, or location, all easily managed from one platform. Forcepoint ONE has the capacity to scale as needed without downtime, bolstered by over 300 points of presence (PoPs).

One key component of the Forcepoint offering is the Forcepoint Data Discovery software. This tool helps businesses understand the location of sensitive data within on-premises data centers and cloud-hosted applications. It's capable of scanning data across file servers, email servers, databases, as well as a variety of content collaboration applications such as Microsoft SharePoint and Box.

Security Approach

Forcepoint's security approach is unique in its provision of a truly cloud-native platform that makes it easy for organizations to adopt a Zero Trust strategy. This progressive approach helps prevent the theft or loss of sensitive data and intellectual property, regardless of where employees are located. Additionally, the company's focus on creating safe, trusted environments for customers and their employees sets them apart in the rapidly growing field of cybersecurity.

Key Market Areas

Forcepoint operates within various markets, including but not limited to: cyber security, data security, mobile security, big data, internet security, enterprise software, web security, email security, Data Loss Prevention (DLP) software, insider threat protection, cloud security, network security and cross domain solutions. These areas illustrate Forcepoint's broad reach across an array of platforms, further cementing its key role in the security and information technology space.

Executive Summary

This Sales Plan outlines a strategy for prospecting Forcepoint, a leading cybersecurity company operating in more than 150 countries. The plan takes into consideration their pain points, one of them being managing growth and digital transformation while providing secure access across varied apps, devices, and locations.

Situation Overview

• Forcepoint is a data security and cybersecurity company that helps businesses secure users, data, and networks (source).
• It operates in a vast and diverse network spread across 150 countries.
• Forcepoint operates across numerous industries worldwide, each with unique security concerns and operational dynamics.
• Forcepoint uses a data-first Security Access Service Edge (SASE) approach in its operations (source).

Pain Points Identification

1. Managing rapid growth and digital transformation.
2. Discovering, monitoring, and securing sensitive data across various on-premises and cloud-hosted applications.
3. Providing personalized security solutions across a variety of industries.
4. Handling risks associated with scaling operations.
5. Integrating various security services into a unified platform.

Proposed Solution

Solution 1:

Provide B2B SaaS tools that allow Forcepoint to manage its complex growth while maintaining high levels of security and user access across devices, apps, and locations. These tools could include cloud-based management systems and AI-powered predictive analytics.

Solution 2:

Offer superior data discovery and management solutions that could help Forcepoint manage sensitive data across multiple platforms. Such solutions could provide advanced tracking, monitoring, and accessibility features, as well as robust data protection.

Solution 3:

Introduce industry-specific, flexible cybersecurity strategies that are adaptable to the unique needs and threats of each industry. This could help Forcepoint meet the diverse needs of its clientele, boosting client satisfaction and retention.

Solution 4:

Supply scalable solutions to assist Forcepoint in safely and efficiently expanding its operations. This could include logistical management tools, collaborative platforms, or system security software to help reduce inefficiencies and system failures.

Solution 5:

Provide a solution to unify Forcepoint's vast security services into a single, easy-to-manage platform. This would help the company streamline its services while minimizing confusion or redundancy.

Sales Tactics

1. Reach out to key decision-makers at Forcepoint with a personalized, specific pitch targeting their identified pain points.
2. Highlight the value of our B2B SaaS tools through case studies and testimonials from other clients in their industry who have successfully implemented our solutions.
3. Host a webinar or virtual demo to showcase how our solution addresses Forcepoint's challenges and drives value.
4. Develop a follow-up strategy to stay in touch with prospects and keep them engaged in the sales process.

Goals and Budget Review

• Set clear sales objectives tied to measurable outcomes, such as a predetermined amount of sales or securing a specific number of demos per week.
• Develop a realistic budget that matches the sales goal. Allocate funds for various activities, including lead generation, demonstrations, follow-up activities, and deal closures.

Sales Evaluation and Adjustment

Analyze successes and challenges to inform future iterations of the plan. This includes monitoring key performance indicators (KPIs) and gathering feedback from prospects. Adjust the strategies based on the findings to improve performance and efficiency.

Investment and ROI

Lastl, the sales plan should contain a precise estimate of investment and the expected return on investment (ROI). This will enable Forcepoint to evaluate the financial feasibility of our solution and how it can positively impact their bottom line.