Forrester is a leading global market research company that operates with a singular focus on helping businesses, from tech giants to startups, to navigate the complexities of the modern business world. They leverage their vast industry knowledge and top-tier research capacities to accelerate growth through customer obsession. Forrester's expansive network of around 2100 employees play an active role in shaping market trends and business strategies for a myriad of companies across the globe.
The company is known for its deep-seated culture of curiosity and diversity, constantly exploring innovative ideas and initiatives that can redefine the course of business. By viewing itself more as a cause than a program, Forrester seeks to provide an unbiased, insightful perspective on a wide array of topics spanning technology, customer behaviour, marketing strategies, and the future of business. Thus, they serve as a trusted advisor to some of the world's most influential companies, living at the nexus of what’s next.
Forrester's influential position in the industry comes from multiple offerings including technology research reports and robust advisory services. They also conduct tech conferences which serve as platforms for ideation and collaboration among industry front-runners. Beyond that, they provide analysis in technology areas like computing, software, networking, the internet, and telecommunications to aid decision-making among senior management, business strategists, and IT professionals.
In line with their customer-centric approach, Forrester recently launched 'Forrester Decisions', a new venture aimed at supporting business and technology leaders in problem-solving, decision-making, and taking action to deliver significant results in their pursuits. This initiative further reaffirms their commitment to enabling companies to exceed customer expectations and thrive in the technologically charged business environment.
Furthermore, Forrester places a high emphasis on the values of cultural diversity and is always ready to honour and celebrate the different communities that make them who they are, evident in events such as the celebration of Latinx Heritage Month among its employees. This further underlines their commitment to fostering an inclusive work environment and promotes a culture of mutual respect and understanding across the organisation.
At Forrester, being bold and taking calculated risks in pursuit of exceptional outcome is encouraged, making it an ideal partner for businesses that wish to trailblaze their way to break-out growth.
Company name: Forrester
Company's URL: forrester.com
Estimated number of employees: 2100
Primary Industry: Research
As per available LinkedIn and Forbes profiles, Forrester is a globally recognized research and advisory firm assisting businesses in the technology sector to use customer obsession for accelerating growth. They function as trusted advisors to influential companies, providing invaluable insights into the evolving tech landscape. They engage with a diverse and globally widespread clientele, addressing unique business needs with personalized services.
Based on the identified pain points, the appropriate SaaS product/service needs to address one or more of the following:
Start with a well-structured email introduction explaining your understanding of the prospect’s pain points and indicating how your SaaS product/service can address these. Follow up with a phone call in a few days to discuss your offerings more thoroughly.
Offer a product demonstration or a free trial to allow Forrester to experience firsthand the benefits of your product/service. Highlight how your SaaS solutions address their specific pain points and contribute to streamlining their processes.
Prepare a comprehensive proposal that fully details the solution, its benefits, cost structure, and implementation process. The proposal should clearly demonstrate the value proposition and return on investment to Forrester.
After delivering the proposal, set up a meeting to answer any queries, negotiate the terms, and discuss next steps. Firmly and confidently close the deal.
Ensure smooth onboarding and transitioning. Regularly track adoption and usage to ensure client satisfaction, and intervene if any issues arise to maintain a positive relationship.