Company Description

Founded by Brothers Ken Xie and Michael Xie, Fortinet is a multinational cybersecurity solutions and services company headquartered in Sunnyvale, California, with offices located globally, serving large enterprises, service providers, and government organizations. The company focuses on delivering top-rated network, cloud, and application security solutions that protect network, users, and data from continually evolving threats.

Fortinet holds a robust portfolio of 948 US patents, emphasizing its intensive focus on innovation and dedication to organic growth, delivering industry-leading cybersecurity, and networking solutions. The company's research and development predominantly operate in North America, across its support and centers of excellence worldwide.

Fortinet's product suite includes firewalls, endpoint security systems, intrusion detection systems, and the unique Fortinet Security Fabric. The Fortinet Security Fabric minimizes operational complexities, ensures compliance, promotes interoperability alongside analytics, intelligence, centralized management, and automation. Moreover, it offers seamless integration with a broad spectrum of technologies and vendors. Concepts of convergence and consolidation are tightly woven into the fabric, offering comprehensive cybersecurity protection for all users, devices, and applications, prevalent across all network edges.

The company's range of offerings also includes innovative services such as Secure SD-WAN, redefining networking solutions with uncompromised security, and robust applications on leading platforms such as Amazon Web Services. Fortinet's commitment to establishing a digital world rooted in trust underscores its mission to protect people, devices, and data everywhere, making it the chosen cybersecurity solutions provider for the world's largest enterprises.

With a strong team of approximately 14,000 employees, the company promotes a culture of growth, innovation, collaboration, and customer-centricity, focusing on continual enhancement of its product suite and other offerings. Fortinet's impressive footprint in the cybersecurity landscape is indicative of its relentless pursuit to drive comprehensive security solutions for a more secure digital world.

Step 1: Research and Identify Pain Points

We have identified several pain points from our initial research on Fortinet:

1. Operational Complexity - Fortinet's wide range of security products can be challenging to deploy and manage, causing strain on resources and productivity. This complexity can potentially lead to security gaps.
2. Innovation Pressure - Fortinet relies heavily on its ability to innovate and stay ahead of the rapidly evolving cybersecurity landscape. This places significant pressure on their Research and Development department.
3. Global Compliance and Efficiency - Fortinet may face challenges maintaining compliance across various global markets while ensuring their products and solutions are universally implementable, efficient, and flexible.
4. Integration Difficulty - Integrating their diverse security solutions to function efficiently across various platforms and IT infrastructures could provide a challenge, leading to inefficiencies and potential security lapses.
5. Talent Retention and Growth - Despite its advancements, Fortinet may struggle to retain and grow their talent base in a highly competitive market, which could limit their ability to manage cybersecurity threats effectively.

Step 2: Offer Tailored Solution

As a B2B SaaS company, our product can offer several solutions that address these identified pain points:

• For operational complexity, our platform could simplify management and enhance the integration of security solutions, saving Fortinet valuable resources and time.
• With regards to innovation pressure, our product's proactive approach to threat intelligence, cutting-edge technology, and artificial intelligence capabilities can assist Fortinet's existing security solutions and decrease their resource expenditure on security threat research.
• To address challenges of global compliance and efficiency, our platform offers features such as localization and customization capabilities, efficient global deployment, and automated compliance tracking which can save costs and improve operational efficiency for Fortinet.
• Our product promotes and simplifies the integration of varied cybersecurity tools across multiple platforms to help Fortinet optimize resources, improve operational efficiency, and maintain high-level security.
• Lastly, we incorporate automation and machine learning to streamline processes, increase productivity, and reduce dependency on manual tasks, freeing up their existing workforce to focus on strategic innovations.

Step 3: Engage and Initiate Contact

Identify key decision-makers within Fortinet and reach out to them with a personalized message addressing their specific pain points and how our product can provide solutions. This could be via emails, LinkedIn InMail, or requests for a scheduled call.

Step 4: Follow Up and Nurture

Ensure regular follow-ups with potential leads, addressing any questions or concerns they might have. Share customer testimonials, case studies, and success stories that highlight the effectiveness of our solution.

Step 5: Proposal and Closing

Once the lead has shown significant interest, arrange a demo of our product, showcasing the features that address the company's pain points. After the demo, work on a proposal tailored to their specific requirements and pricing. If they agree, proceed with contract negotiations and close the deal.

Step 6: On-boarding and Support

Once the deal is closed, ensure a smooth on-boarding process for Fortinet. Provide necessary support and training for their staff to get the most from our product.

Step 7: Review and Retention

Continually monitor the client's usage and experience. Gather feedback and make any necessary improvements. Keep the client updated on new features and services that could further alleviate their pain points, aiming for long-term retention.