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Gainsight

Gainsight

Insights, Personas, and Sales Plan

Gainsight

Gainsight is a human-first technology company that leverages its robust customer-centric software platform to help businesses of all sizes optimize their customer experiences, product analytics, and generate durable growth, focusing on customer success, product experience and revenue optimization.
Est. Employees:
1400
Industry:
information technology & services
Revenue:
$98M
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Insights on

Gainsight

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Overview Gainsight is a leading technology organization specializing in the field of information technology and services, computer software, and the internet. They have an estimated workforce of almost 1400 employees. Gainsight's mission at its core is human-centric. The company prides itself on its unique approach to business demonstrating that success can be achieved while maintaining a human-first attitude. This ethos clearly reflects in the company's focus on innovation, building close-knit communities, and its commitment to introducing industry-altering products. ## Products & Services Gainsight offers a powerful industry-leading platform, tailor-made to support organizations of all size and domain. The central focus of this platform lies in providing solutions that help in achieving sustainable sales growth. Gainsight offers four main products, namely Gainsight CS, PX, DH, and Customer Education. ## Platform & Technology The platform offered by Gainsight provides the capability to gain valuable insights derived from customer data. Clients can apply these insights for making smart decisions particularly in marketing and customer engagement domains. Gainsight was featured in Forbes Top 100 Cloud Companies in 2018, underscoring the company's innovative approach in utilizing the power of cloud technology. Gainsight's software suite is also lauded for its potential in the realm of predictive analytics, user data, product analytics, and usage data. The software's primary function is to maximize customer retention through the simplification of the customer onboarding process and enhancement of the product adoption rate. ## Customer Support & Industry Impact The Customer Cloud offered by Gainsight focuses on five core areas – customer success, product experience, revenue optimization, customer experience, and customer data. Gainsight's technology helps businesses in retaining their clients and promoting company growth by ensuring an enriched customer journey. The company's deep commitment to its customers, colleagues, and partners forms the very backbone of its operations. In conclusion, Gainsight is a client-centric enterprise thriving in the business of creating technological solutions aiming at customer experience management, recurring revenue, and product management. It is a forward-thinking company, leveraging the power of technology to shape the future of customer success.

Company Overview

Gainsight is a leading technology organization specializing in the field of information technology and services, computer software, and the internet. They have an estimated workforce of almost 1400 employees.

Gainsight's mission at its core is human-centric. The company prides itself on its unique approach to business demonstrating that success can be achieved while maintaining a human-first attitude. This ethos clearly reflects in the company's focus on innovation, building close-knit communities, and its commitment to introducing industry-altering products.

Products & Services

Gainsight offers a powerful industry-leading platform, tailor-made to support organizations of all size and domain. The central focus of this platform lies in providing solutions that help in achieving sustainable sales growth. Gainsight offers four main products, namely Gainsight CS, PX, DH, and Customer Education.

Platform & Technology

The platform offered by Gainsight provides the capability to gain valuable insights derived from customer data. Clients can apply these insights for making smart decisions particularly in marketing and customer engagement domains. Gainsight was featured in Forbes Top 100 Cloud Companies in 2018, underscoring the company's innovative approach in utilizing the power of cloud technology.

Gainsight's software suite is also lauded for its potential in the realm of predictive analytics, user data, product analytics, and usage data. The software's primary function is to maximize customer retention through the simplification of the customer onboarding process and enhancement of the product adoption rate.

Customer Support & Industry Impact

The Customer Cloud offered by Gainsight focuses on five core areas – customer success, product experience, revenue optimization, customer experience, and customer data. Gainsight's technology helps businesses in retaining their clients and promoting company growth by ensuring an enriched customer journey. The company's deep commitment to its customers, colleagues, and partners forms the very backbone of its operations.

In conclusion, Gainsight is a client-centric enterprise thriving in the business of creating technological solutions aiming at customer experience management, recurring revenue, and product management. It is a forward-thinking company, leveraging the power of technology to shape the future of customer success.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan **Prospect Company**: Gainsight **Industry**: Information technology & services **Size**: Approximately 1400 employees ### Executive Summary Gainsight's focus lies in improving customer experience and product analytics. Our Sales Strategy is focused on addressing their pain points, which, are primarily the optimization of customer data to manage risks, effective integration of human interaction with technology solutions, client education for optimum product adoption, strategic agility practices for staying competitive and meeting the constantly evolving customer expectations. ### Target Audience Analysis Gainsight is a technology company that offers a range of software for improving customer experience and product analytics. Their mission is focused on 'Being Human-First' and they distinguish themselves by cultivating deep connections with their customers and community. ### Opportunity Analysis The opportunity lies in helping Gainsight to fully harness customer data, integrate human aspect with technology solutions, enhance client education, respond timely to market trends and meet evolving customer expectations. ### Sales Strategy 1. **Problem Identification**: The primary problems Gainsight seems to be facing involve effective data management and analytics, client education and product adoption, integrating human interaction with technology solutions, staying competitive in a rapidly evolving market and managing ever-changing customer expectations. 2. **Solution Proposition**: Propose a comprehensive suite of our SaaS products that addresses each of their pain points. - An effective data management and analytics tool that helps them optimize the potential of their customer data, manage customer risk, and improve company growth. - An AI-powered tool that effectively merges human-like engagement with data-driven customer interactions. This solution can help in improving customer retention and satisfaction. - A robust customer education and support system to ensure optimum product adoption, enhance client satisfaction and foster long-term client relationships. - A comprehensive market intelligence solution that can assist in identifying market trends, thereby enhancing competitive advantage, and boosting customer satisfaction, loyalty, profitability, and growth. - AI-powered personalization tools coupled with a proficient feedback system can help in meeting the ever-evolving expectations of customers, ensuring their satisfaction and loyalty. ### Communication Strategy 1. **Initial Contact**: Initial contact with key decision-makers in Gainsight can be made through email or LinkedIn message citing their potential challenges and how our product suite can provide solutions. 2. **Follow-Up**: Follow-up communication involves in-depth product demonstrations and discussions based on their feedback. ### Sales Forecast With a multi-faceted approach to their needs, we can expect an optimistic adoption of our proposed solutions. Looking into the size of Gainsight, an annual contract with them would significantly contribute to our annual goal. ### Contingencies To account for potential roadblocks, a thorough product trial period and demonstrations will be offered to build trust and facilitate decision-making. In case of non-conversion, user feedback will be taken to refine and customize our solutions. ### Resources 1. [Company | Gainsight Software](https://www.gainsight.com/company/) 2. [Gainsight | LinkedIn](https://www.linkedin.com/company/gainsight) 3. [Gainsight - Crunchbase Company Profile & Funding](https://www.crunchbase.com/organization/gainsight) 4. [Gainsight | San Francisco CA](https://www.facebook.com/gainsight/) 5. [Gainsight - Wiki | Golden](https://golden.com/wiki/Gainsight-EAVBKJX) ### Conclusion Our sales strategy is to provide a holistic solution to Gainsight, targeting their core issues and thereby forging a relationship with them which results in long-term business partnership.

Sales Plan

Prospect Company: Gainsight

Industry: Information technology & services

Size: Approximately 1400 employees

Executive Summary

Gainsight's focus lies in improving customer experience and product analytics. Our Sales Strategy is focused on addressing their pain points, which, are primarily the optimization of customer data to manage risks, effective integration of human interaction with technology solutions, client education for optimum product adoption, strategic agility practices for staying competitive and meeting the constantly evolving customer expectations.

Target Audience Analysis

Gainsight is a technology company that offers a range of software for improving customer experience and product analytics. Their mission is focused on 'Being Human-First' and they distinguish themselves by cultivating deep connections with their customers and community.

Opportunity Analysis

The opportunity lies in helping Gainsight to fully harness customer data, integrate human aspect with technology solutions, enhance client education, respond timely to market trends and meet evolving customer expectations.

Sales Strategy

  1. Problem Identification: The primary problems Gainsight seems to be facing involve effective data management and analytics, client education and product adoption, integrating human interaction with technology solutions, staying competitive in a rapidly evolving market and managing ever-changing customer expectations.
  2. Solution Proposition: Propose a comprehensive suite of our SaaS products that addresses each of their pain points.
    • An effective data management and analytics tool that helps them optimize the potential of their customer data, manage customer risk, and improve company growth.
    • An AI-powered tool that effectively merges human-like engagement with data-driven customer interactions. This solution can help in improving customer retention and satisfaction.
    • A robust customer education and support system to ensure optimum product adoption, enhance client satisfaction and foster long-term client relationships.
    • A comprehensive market intelligence solution that can assist in identifying market trends, thereby enhancing competitive advantage, and boosting customer satisfaction, loyalty, profitability, and growth.
    • AI-powered personalization tools coupled with a proficient feedback system can help in meeting the ever-evolving expectations of customers, ensuring their satisfaction and loyalty.

Communication Strategy

  1. Initial Contact: Initial contact with key decision-makers in Gainsight can be made through email or LinkedIn message citing their potential challenges and how our product suite can provide solutions.
  2. Follow-Up: Follow-up communication involves in-depth product demonstrations and discussions based on their feedback.

Sales Forecast

With a multi-faceted approach to their needs, we can expect an optimistic adoption of our proposed solutions. Looking into the size of Gainsight, an annual contract with them would significantly contribute to our annual goal.

Contingencies

To account for potential roadblocks, a thorough product trial period and demonstrations will be offered to build trust and facilitate decision-making. In case of non-conversion, user feedback will be taken to refine and customize our solutions.

Resources

  1. Company | Gainsight Software
  2. Gainsight | LinkedIn
  3. Gainsight - Crunchbase Company Profile & Funding
  4. Gainsight | San Francisco CA
  5. Gainsight - Wiki | Golden

Conclusion

Our sales strategy is to provide a holistic solution to Gainsight, targeting their core issues and thereby forging a relationship with them which results in a long-term business partnership.