Gartner is a world-renowned information technology services company. Renowned as a global leader in the field, the company engages in comprehensive technology research and offers advisory services, providing key tech-related insights necessary for the decision-making process of their vast list of global clients.
As a part of the elite S&P 500, Gartner is a formidable entity worth $5 billion and boasts a robust workforce of approximately 23,000 associates worldwide. The company operates with an objective approach and partners with more than 15,000 client enterprises around the globe, operating over 100 countries across all major functions, irrespective of industry, and enterprise size.
Gartner brings to the table over 40 years of experience—precious expertise in providing key insights and guidance to client enterprises worldwide. The range of its clients spans large corporations, government agencies, technology companies, and investment firms.
A noted feature of Gartner's services is the extensive coverage of more than 1,300 technologies and vendors under the well-regarded Gartner Magic Quadrants and Hype Cycles. In addition, the company offers services like Gartner Score maturity diagnostics across 70+ enterprise functions. This wide range of offerings underscores Gartner’s commitment to drive optimal performance and impact corporate decisions.
Moreover, Gartner champions the power of peer communities by facilitating connections and conversations among its clients, encouraging them to tap into one another’s experiences and knowledge bases for actionable advice.
Gartner's journey of success and development includes key acquisitions, such as the UK-based company SCM World in June 2016 and CEB, Inc. in January 2017. These milestones have further boosted Gartner's industry presence and influence.
With its objective tailor-made practical tools, strategic insights, global pool of experiences and industry expertise, Gartner leads the way in empowering decision makers to fuel the future of business.
Short Term Objectives (6 - 12 months)
Long Term Objectives (1 - 3 years)
1. Establish Contact
2. Offer Value
3. Maintain relationships
4. Upsell and Expand
Risk 1: The complexities of Gartner's diversified operations may make it difficult for them to fully utilize our solution.
Mitigation: Ensure our solution is user-friendly and provides robust support and training. Make sure the client understands the full capabilities of our solution and how to use it effectively.
Risk 2: Gartner may not immediately identify the value of our solution due to the diverse range of clients and markets they cater to.
Mitigation: Constantly highlight and demonstrate the unique benefits and value-add our solution can bring. Utilize use cases and client testimonials to illustrate the same.