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Genesys

Genesys

Insights, Personas, and Sales Plan

Genesys

"Genesys Telecommunications Laboratories, Inc., an American software firm with 7500 employees, specializes in customer experience and call center technology solutions that emphasize empathy and innovation, offering both cloud-based and hybrid cloud software to mid-sized and large businesses globally, enabling them to create exceptional and personalized customer experiences."
Est. Employees:
7500
Industry:
information technology & services
Revenue:
$2B
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Insights on

Genesys

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description: Genesys [Genesys](https://www.genesys.com/), or Genesys Telecommunications Laboratories, Inc., is a leading player in the information technology and services industry. It is an American software company that specializes in providing cutting-edge customer experience (CX) and call center technology to mid-sized to large businesses. The company offers both cloud-based and hybrid cloud software solutions. With an estimated number of 7,500 employees, Genesys prides itself on fostering a community of continuous learning and innovation for customer experience professionals. The firm underscores its promise to build trust and earn loyalty through experiences rooted in empathy, shaping a new age of customer engagement. Genesys's suite of products and services include web hosting, contact center modernization, self-service options, continuous workforce optimization, enterprise workload management, and customer engagement software. Among their offerings, the Genesys Cloud CX stands as a specific highlight, enabling businesses to revolutionize how they deliver higher levels of personalization to customers and empower their workforces for experiences that rise above the competition. In the fiscal year Q2, Genesys Cloud CX reached a significant milestone, surpassing 1 million users, generating nearly $1.2 billion in annual recurring revenue, and maintaining robust growth with over 50% year-on-year revenue escalation. The company was established in 1990, and by 2012, it was acquired by investment firms Permira Funds and Technology Crossover Ventures (TCV). Since then, Genesys has not only sustained its brand reputation but has also consistently enhanced its market presence and impact. Trusted by over 7,000 companies worldwide, Genesys continues to orchestrate billions of exceptional customer experiences for organizations in more than 100 countries. Its emphasis on harnessing the power of cloud, digital, and AI technologies reflects the company's commitment to transforming customer experiences at scale, realizing its vision for empathetic consumer experiences dubbed as "Experience as a Service®".

Company Description: Genesys

Genesys, or Genesys Telecommunications Laboratories, Inc., is a leading player in the information technology and services industry. It is an American software company that specializes in providing cutting-edge customer experience (CX) and call center technology to mid-sized to large businesses. The company offers both cloud-based and hybrid cloud software solutions.

With an estimated number of 7,500 employees, Genesys prides itself on fostering a community of continuous learning and innovation for customer experience professionals. The firm underscores its promise to build trust and earn loyalty through experiences rooted in empathy, shaping a new age of customer engagement.

Genesys's suite of products and services include web hosting, contact center modernization, self-service options, continuous workforce optimization, enterprise workload management, and customer engagement software. Among their offerings, the Genesys Cloud CX stands as a specific highlight, enabling businesses to revolutionize how they deliver higher levels of personalization to customers and empower their workforces for experiences that rise above the competition.

In the fiscal year Q2, Genesys Cloud CX reached a significant milestone, surpassing 1 million users, generating nearly $1.2 billion in annual recurring revenue, and maintaining robust growth with over 50% year-on-year revenue escalation.

The company was established in 1990, and by 2012, it was acquired by investment firms Permira Funds and Technology Crossover Ventures (TCV). Since then, Genesys has not only sustained its brand reputation but has also consistently enhanced its market presence and impact.

Trusted by over 7,000 companies worldwide, Genesys continues to orchestrate billions of exceptional customer experiences for organizations in more than 100 countries. Its emphasis on harnessing the power of cloud, digital, and AI technologies reflects the company's commitment to transforming customer experiences at scale, realizing its vision for empathetic consumer experiences dubbed as "Experience as a Service®".

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan Template --- ### **1. Sales Objectives** * Clearly define what is expected in terms of revenue generation from Genesys * Establish milestones to prospect Genesys fully into our software solution, including initial interaction, demonstration, proposal, and close. ### **2. Target Customer Description** **Company Name:** Genesys **Industry:** Information Technology & Services **Employee Size:** Approximately 7,500 **Website:** [genesys.com](https://www.genesys.com) ### **3. Key Pain Points** 1. Enhancing Personalization 2. Large-scale integration management and deployment 3. Technological innovation in customer experience and call center technology 4. Upskilling and continuous training of workforce 5. Maintaining and scaling customer service quality ### **4. Value Proposition** Address each pain point with a corresponding action: a. Proposal to enhance personalization using predictive analytics and unique algorithms specific to Genesys b. Robust solution to manage large-scale integrations to smoothen flow of data across platforms c. Continuous R&D efforts and collaboration for technological innovation to keep Genesys at the industry forefront d. Assistance in employee upskilling and training through comprehensive and ongoing learning modules e. Robust quality protocols and a highly responsive service team designed to maintain high-quality customer experiences ### **5. Sales Activities** - List of prospective leads within Genesys - Regular follow-ups on leads - Sales presentations tailored to match Genesys's operation - Delivering product/service proposals and quotations - Closing and Post-sales follow-up ### **6. Tools and Technology** Utilize CRM tools, PowerPoint for presentations, and shared documents for collaborative work. ### **7. Key Performance Indicators (KPIs)** - Number of Leads Generated - Number of Demos Conducted - Number of Proposals Submitted - Closing Rate - Post-sales Customer Satisfaction Rate ### **8. Training and Skills Development** Continuous training to the sales team on: - Understanding Genesys's business model, operations, and pain points - Features and benefits of our solution relating to Genesys's requirements ### **9. Budget Planning** Establish budgets and allocate necessary resources for: - Lead generation - Sales training - Sales demos and promotional tools - Post-sales support ### **10. Monitoring and Review** Regular reviews for refinement: - Performance assessment against KPIs - Feedback incorporation from Genesys during the sales cycle - Progress tracking on sales objectives --- ### **References** - [Contact Center Solutions | Omnichannel Customer Experience | Genesys](https://www.genesys.com) - [Genesys | LinkedIn](https://www.linkedin.com/company/genesys) - [Our Story - Who We Are | Genesys](https://www.genesys.com/company) - [Genesys (company) - Wikipedia](https://en.wikipedia.org/wiki/Genesys_(company)) - [Genesys - YouTube](https://www.youtube.com/genesys)

Sales Plan Template


1. Sales Objectives

  • Clearly define what is expected in terms of revenue generation from Genesys
  • Establish milestones to prospect Genesys fully into our software solution, including initial interaction, demonstration, proposal, and close.

2. Target Customer Description

Company Name: Genesys

Industry: Information Technology & Services

Employee Size: Approximately 7,500

Website: genesys.com

3. Key Pain Points

  1. Enhancing Personalization
  2. Large-scale integration management and deployment
  3. Technological innovation in customer experience and call center technology
  4. Upskilling and continuous training of workforce
  5. Maintaining and scaling customer service quality

4. Value Proposition

Address each pain point with a corresponding action:

a. Proposal to enhance personalization using predictive analytics and unique algorithms specific to Genesys

b. Robust solution to manage large-scale integrations to smoothen flow of data across platforms

c. Continuous R&D efforts and collaboration for technological innovation to keep Genesys at the industry forefront

d. Assistance in employee upskilling and training through comprehensive and ongoing learning modules

e. Robust quality protocols and a highly responsive service team designed to maintain high-quality customer experiences

5. Sales Activities

  • List of prospective leads within Genesys
  • Regular follow-ups on leads
  • Sales presentations tailored to match Genesys's operation
  • Delivering product/service proposals and quotations
  • Closing and Post-sales follow-up

6. Tools and Technology

Utilize CRM tools, PowerPoint for presentations, and shared documents for collaborative work.

7. Key Performance Indicators (KPIs)

  • Number of Leads Generated
  • Number of Demos Conducted
  • Number of Proposals Submitted
  • Closing Rate
  • Post-sales Customer Satisfaction Rate

8. Training and Skills Development

Continuous training to the sales team on:

  • Understanding Genesys's business model, operations, and pain points
  • Features and benefits of our solution relating to Genesys's requirements

9. Budget Planning

Establish budgets and allocate necessary resources for:

  • Lead generation
  • Sales training
  • Sales demos and promotional tools
  • Post-sales support

10. Monitoring and Review

Regular reviews for refinement:

  • Performance assessment against KPIs
  • Feedback incorporation from Genesys during the sales cycle
  • Progress tracking on sales objectives

References