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Goodman Manufacturing

Goodman Manufacturing

Insights, Personas, and Sales Plan

Goodman Manufacturing

"Goodman Manufacturing is a leading company in the mechanical or industrial engineering industry, specializing in the provision of reliable and affordable indoor comfort products, including air conditioning, heat pumps, gas furnaces, and packaged units for residential and light commercial applications."
Est. Employees:
mechanical or industrial engineering
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Insights on

Goodman Manufacturing

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Goodman Manufacturing, a prominent name in the mechanical and industrial engineering industry, specializes in the production of indoor comfort products. Based out of Houston, Texas, Goodman employs an estimated 5100 members [sourced from the company database]. The product catalog of Goodman extends to affordable air conditioning systems, packed units, heat pumps, and gas furnaces primarily tuned for residential heating and cooling requirements. Responsibility for the distribution of Goodman products across North America is held by their set of distributors. Since its inception, Goodman has focused on building the most reliable and cost-effective indoor comfort products. Success in the endeavor has elevated Goodman's rank to become one of the largest brands for residential and light commercial air conditioning, heating, and indoor air quality products and systems. Besides focusing on the reliability and affordability aspects, Goodman's commitment to maintaining product quality has earned them the loyalty and respect of homeowners and local independent heating and cooling professionals. However, product and customer service reviews suggest a need for improvement, as some customers seem dissatisfied with service and product issues. ![Goodman Manufacturing]( Their commitment to supplying world-class indoor comfort products earned Goodman an engaging community on social media platforms, such as Facebook, where they interact and engage with customers and HVAC enthusiasts. _In essence_, Goodman Manufacturing's industry expertise coupled with their commitment to delivering affordable and reliable HVAC solutions makes them a key player in the mechanical & industrial engineering market. Their distribution network expands their reach within North America, thereby establishing a significant presence in the HVAC industry.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
# Sales Plan Template ## I. Executive Summary This Sales Plan is for a potential prospecting into Goodman Manufacturing, a mechanical or industrial engineering company specializing in affordable air conditioning, packaged units, heat pumps, and gas furnaces for residential heating and cooling needs. Our main aim is to address their current challenges of customer satisfaction, product quality, distribution and logistics, brand perception and customer experience, and internal effectiveness and productivity. ## II. Customer Analysis ### Company Profile - Company Name: Goodman Manufacturing - Estimated Number of Employees: 5100 - Industry: Mechanical or Industrial Engineering - Keywords: AC manufacturing, VRV, supply chain, logistics, distribution, gas furnaces, air conditioners, heat pumps, packaged units ### Pain Points Goodman Manufacturing is currently experiencing the following challenges: 1. Struggling with customer satisfaction. 2. Issues with product quality. 3. Inconsistency in product distribution and logistics. 4. Disparity between brand perception and customer experience. 5. Issues with internal effectiveness and productivity. ## III. Goals/Objectives 1. Improve customer satisfaction and experience. 2. Enhance product quality. 3. Streamline product distribution and logistics. 4. Align brand perception with customer experience. 5. Improve internal productivity. ## IV. Propositions and Strategies 1. Provide a B2B SaaS solution aimed at improving customer experience management by collecting, analyzing, and interpreting customer feedback to identify areas of improvement. 2. Introduce a quality management SaaS solution to help monitor, manage, and improve product quality. 3. Proposed a SaaS solution for supply chain management to improve distribution and logistics. 4. Suggest branding and reputation management solutions to help rebuild their brand perception. 5. Introduce a SaaS solution for team collaboration and communication, focusing on improving internal productivity. ## V. Tactics 1. Approach the company with an understanding of their current pain-points and propose tailored solutions. 2. Provide personalized demos and case studies from similar industries, showcasing how our SaaS solutions can address their challenges. 3. Offer a free trial period to build trust and provide tangible value. 4. Offer training and support to ensure efficient usage and understand the full capabilities of our software. 5. Keep regular follow-ups with the potential client, emphasizing on their needs and how our solution can cater to them. ## VI. Pricing Provide a detailed and transparent pricing plan. Consider starting with a flexible, free trial period, then moving on to subscription-based pricing with different tiers depending on the scale of use. ## VII. Potential Roadblocks and Solutions 1. Client Hesitation: Offer reassurance through case studies, free trials, and available client support. 2. Budget Constraints: Flexible pricing models and possible discounts on long-term commitments to ensure affordability. ## VIII. Progress Evaluation After the execution of the sales plan, constant progress monitoring is critical. By using Key Performance Indicators (KPIs) such as conversion rate, customer satisfaction level, and product quality improvement, the success of the sales plan can be quantified and measured. *References: [Air Conditioning and Heating Systems| HVAC | Goodman](, [Goodman Careers | Why You Should Work at Goodman Mfg](, [About Goodman |HVAC| Goodman Manufacturing](, [Goodman Manufacturing Reviews - 64 Reviews of | Sitejabber](, [Goodman Air Conditioning & Heating | Facebook](*