# Sales Plan Template
## I. Executive Summary
This Sales Plan is for a potential prospecting into Goodman Manufacturing, a mechanical or industrial engineering company specializing in affordable air conditioning, packaged units, heat pumps, and gas furnaces for residential heating and cooling needs. Our main aim is to address their current challenges of customer satisfaction, product quality, distribution and logistics, brand perception and customer experience, and internal effectiveness and productivity.
## II. Customer Analysis
### Company Profile
- Company Name: Goodman Manufacturing
- Estimated Number of Employees: 5100
- Industry: Mechanical or Industrial Engineering
- Keywords: AC manufacturing, VRV, supply chain, logistics, distribution, gas furnaces, air conditioners, heat pumps, packaged units
### Pain Points
Goodman Manufacturing is currently experiencing the following challenges:
1. Struggling with customer satisfaction.
2. Issues with product quality.
3. Inconsistency in product distribution and logistics.
4. Disparity between brand perception and customer experience.
5. Issues with internal effectiveness and productivity.
## III. Goals/Objectives
1. Improve customer satisfaction and experience.
2. Enhance product quality.
3. Streamline product distribution and logistics.
4. Align brand perception with customer experience.
5. Improve internal productivity.
## IV. Propositions and Strategies
1. Provide a B2B SaaS solution aimed at improving customer experience management by collecting, analyzing, and interpreting customer feedback to identify areas of improvement.
2. Introduce a quality management SaaS solution to help monitor, manage, and improve product quality.
3. Proposed a SaaS solution for supply chain management to improve distribution and logistics.
4. Suggest branding and reputation management solutions to help rebuild their brand perception.
5. Introduce a SaaS solution for team collaboration and communication, focusing on improving internal productivity.
## V. Tactics
1. Approach the company with an understanding of their current pain-points and propose tailored solutions.
2. Provide personalized demos and case studies from similar industries, showcasing how our SaaS solutions can address their challenges.
3. Offer a free trial period to build trust and provide tangible value.
4. Offer training and support to ensure efficient usage and understand the full capabilities of our software.
5. Keep regular follow-ups with the potential client, emphasizing on their needs and how our solution can cater to them.
## VI. Pricing
Provide a detailed and transparent pricing plan. Consider starting with a flexible, free trial period, then moving on to subscription-based pricing with different tiers depending on the scale of use.
## VII. Potential Roadblocks and Solutions
1. Client Hesitation: Offer reassurance through case studies, free trials, and available client support.
2. Budget Constraints: Flexible pricing models and possible discounts on long-term commitments to ensure affordability.
## VIII. Progress Evaluation
After the execution of the sales plan, constant progress monitoring is critical. By using Key Performance Indicators (KPIs) such as conversion rate, customer satisfaction level, and product quality improvement, the success of the sales plan can be quantified and measured.
*References: [Air Conditioning and Heating Systems| HVAC | Goodman](https://www.goodmanmfg.com/), [Goodman Careers | Why You Should Work at Goodman Mfg](https://careers.daikincomfort.com/our-brands/goodman), [About Goodman |HVAC| Goodman Manufacturing](https://www.goodmanmfg.com/about), [Goodman Manufacturing Reviews - 64 Reviews of Goodmanmfg.com | Sitejabber](https://www.sitejabber.com/reviews/goodmanmfg.com), [Goodman Air Conditioning & Heating | Facebook](https://www.facebook.com/GoodmanMfg/)*