GoTo, formerly known as LogMeIn Inc., is a renowned name in the world of information technology and services. With its headquarters in Boston, Massachusetts, it was established in 2003 and rebranded as GoTo on February 2, 2022. The company is a leading provider of software as a service (SaaS) and cloud-based remote work tools focusing on collaboration and comprehensive IT management.
GoTo positions itself as a trusted ally for organizations of various sizes looking to connect, collaborate, ensure the security of their workforces, and provide superior support to employees and customers. Notable products in its portfolio include LastPass, GoTo Connect and Rescue.
Heralded as one of the most extensive SaaS companies globally, GoTo has a considerable footprint in the technology sector. Housing more than 2600 employees worldwide, it features an impressive annual revenue exceeding $1.3 billion. With this remarkable financial strength, GoTo caters to tens of millions of users around the world, underlining its substantial impact and reach in the industry.
GoTo holds a unique place in the history of the web as the innovative force behind the original PPC Search Engine. This pioneering approach to search marked a significant shift in the landscape of web-based services. Over time, the company also diversified its offerings to become one of Pakistan's top virtual stores, showcasing a variety of goods spanning categories like Men & Women Fashion, Phones, Televisions, Computing, Fitness, and more.
Understanding the evolving needs of modern workforces, GoTo is fostering flexible work environments through its cutting-edge remote work tools and software solutions. Its commitment to reliable connections and simplicity has endeared it to its vast user base, thereby solidifying its place in the ever-competitive tech industry.
Finally, with a strong social media presence, particularly on Facebook, GoTo manages a direct line of connection and communication with its customers and fans, which further emphasizes their commitment to user engagement and satisfaction.
The purpose of this sales plan is to devise strategies to prospect into GoTo, a B2B SaaS company that has recently rebranded from LogMeIn. GoTo is a global player in the Information Technology and Services industry and provides products like LastPass, GoTo Connect, and Rescue.
The main objective is to provide solutions to GoTo's various pain points identified, including effective marketing strategies post-rebranding, staying competitive, managing their rebranding transition, ensuring product functionality, and managing a global workforce.
Track the success of the sales plan with key performance indicators (KPIs) such as the number of new accounts secured, the revenue generated from new accounts, customer satisfaction levels, and the rate of meeting the sales targets.