Company Overview

GoTo, formerly known as LogMeIn Inc., is a renowned name in the world of information technology and services. With its headquarters in Boston, Massachusetts, it was established in 2003 and rebranded as GoTo on February 2, 2022. The company is a leading provider of software as a service (SaaS) and cloud-based remote work tools focusing on collaboration and comprehensive IT management.

GoTo positions itself as a trusted ally for organizations of various sizes looking to connect, collaborate, ensure the security of their workforces, and provide superior support to employees and customers. Notable products in its portfolio include LastPass, GoTo Connect and Rescue.

Market Presence and Financial Strength

Heralded as one of the most extensive SaaS companies globally, GoTo has a considerable footprint in the technology sector. Housing more than 2600 employees worldwide, it features an impressive annual revenue exceeding $1.3 billion. With this remarkable financial strength, GoTo caters to tens of millions of users around the world, underlining its substantial impact and reach in the industry.

Legacy and Evolution

GoTo holds a unique place in the history of the web as the innovative force behind the original PPC Search Engine. This pioneering approach to search marked a significant shift in the landscape of web-based services. Over time, the company also diversified its offerings to become one of Pakistan's top virtual stores, showcasing a variety of goods spanning categories like Men & Women Fashion, Phones, Televisions, Computing, Fitness, and more.

Embracing Modern Work Culture

Understanding the evolving needs of modern workforces, GoTo is fostering flexible work environments through its cutting-edge remote work tools and software solutions. Its commitment to reliable connections and simplicity has endeared it to its vast user base, thereby solidifying its place in the ever-competitive tech industry.

Finally, with a strong social media presence, particularly on Facebook, GoTo manages a direct line of connection and communication with its customers and fans, which further emphasizes their commitment to user engagement and satisfaction.

Sales Plan Template for GoTo

Executive Summary

The purpose of this sales plan is to devise strategies to prospect into GoTo, a B2B SaaS company that has recently rebranded from LogMeIn. GoTo is a global player in the Information Technology and Services industry and provides products like LastPass, GoTo Connect, and Rescue.

Sales Goal

The main objective is to provide solutions to GoTo's various pain points identified, including effective marketing strategies post-rebranding, staying competitive, managing their rebranding transition, ensuring product functionality, and managing a global workforce.

Target Customer

• Company: GoTo
• Industry: Information Technology & Services
• Number of Employees: 3,500 global employees
• Website: goto.com

Pain Points

1. Effective Marketing Post-Rebranding: GoTo needs a strategy to market and promote its range of products to a larger audience after their rebranding.
2. Staying Competitive: With many similar providers globally, GoTo may face difficulties in differentiating their offerings while ensuring their software remains secure and reliable.
3. Managing Rebranding Transition: Implementing the new brand identity across all aspects of the business can be challenging for GoTo and any missteps can affect the brand's perception and market position.
4. Ensuring Product Functionality: GoTo may face challenges in providing a seamless, user-friendly experience across all products due to their broad range of offerings.
5. Managing Global Workforce: GoTo, which employs more than 3,500 people globally, might face difficulties in communication, performance, and retention across different time zones and cultural contexts.

Solutions for Pain Points

1. Effective Marketing Post-Rebranding: We can offer solutions that will enhance their online presence and help them better target and reach out to potential customers.
2. Staying Competitive: Our value proposition will include innovative strategies to differentiate GoTo's offerings, ultimately reinforcing product security and reliability.
3. Managing Rebranding Transition: We will provide strategies and guidance for a smooth brand transition that focuses on avoiding any negative impact on customer relations and the brand's market position.
4. Ensuring Product Functionality: Our team can provide solutions for tech hiccups and enhance inter-product compatibility to create a seamless user experience across all GoTo products.
5. Managing Global Workforce: We will provide solutions to improve internal communication and employee engagement, thus encouraging employee retention.

Sales and Marketing Strategy

1. Identify Key Decision Makers: Understand the structure of the organization and identify key decision-makers related to technology and branding. Establish contact through personalized emails or LinkedIn messages.
2. Craft Personalized Solution Presentation: Develop a personalized solution presentation detailing how the services we offer align with their pain points. Incorporate concrete data and examples that demonstrate our effectiveness.
3. Follow-up and Handling Objections: Promptly follow up after the initial conversation. Acknowledge and handle possible objections by emphasizing the benefits they’ll miss by not taking action.
4. Close the Deal: Once agreement is reached on the proposal, finalize the contract. Ensure that the customer understands the terms and affirm commitment by mutual agreement. After the sale, maintain customer relationships for future business opportunities and referrals.

Measuring Success

Track the success of the sales plan with key performance indicators (KPIs) such as the number of new accounts secured, the revenue generated from new accounts, customer satisfaction levels, and the rate of meeting the sales targets.

References

1. About Us - GoTo
2. Goto.com.pk - Crunchbase Company Profile & Funding
3. GoTo.com - The Original PPC Search Engine Launches New, Organic
4. GoTo (US company) - Wikipedia
5. GoTo: The Forgotten Search Engine - The History of the Web