Overview

HP is an American multinational information technology company that extends its services across a wide range of technology products, such as computer systems, printers, toner, and other computing accessories. With a dedicated website, HP offers its services and products to consumers directly. The company has an estimated workforce of 187,000 employees.

History and Evolution

HP (Hewlett-Packard) has had a rich legacy spanned over several decades since its inception in 1939. Previously, it embarked on its journey as a manufacturer of software and computer services and evolved into a significant name in the history of computers and computer-related products. In 1999, HP strategically decided to spin off the businesses not directly related to computers, storage, and imaging to form a new company named Agilent Technologies, which was the largest initial public offering in Silicon Valley's history.

In 2015, the company underwent a significant organizational split into two entities, HP Inc. and Hewlett Packard Enterprise. The former, which is the main focus of this profile (HP Inc.), took over the company’s personal systems and printing business while the latter (Hewlett Packard Enterprise) focused on edge-to-cloud products and services.

Innovations and Commitments

Through its history, HP has been known for innovative technological endeavours and a penchant to reinvent the digital life of its consumers. The company has assembled some of the most influential titans of technology, pouring efforts into bringing about innovative solutions and reinventing various aspects of technology. As a result, it remains committed to narrating stories of innovation and explaining how technology is changing the world.

Product Range

HP's product line is broad, encompassing a robust spectrum of printers for home and office use, including desktop and laptop computers, Designjet, accessories, industry point of sale solutions, and other solutions for original equipment manufacturers. This range of products gives the company a strong footing in both the consumer and corporate segments in the information technology and services industry.

Strategic Focus

While the company continues to expand its diverse product line, HP also emphasizes building strategic and comprehensive solutions from edge to cloud, underlining its commitment to transforming businesses through its products and services. This strategy is designed to help businesses connect, protect, analyze, and act on all their data and applications wherever they live in the digital sphere, ensuring they can turn insights into growth outcomes.

Sales Plan Template

Step 1: Company Overview

• Company Name: HP
• URL: hp.com
• Industry: Information Technology & Services
• Employee Count: Approximately 187,000
• Products & Services: Laptops, desktop computers, printers, accessories, and point of sale solutions for retail and industry sectors.

Step 2: Pain Points

1. Managing a Diverse Portfolio of Offerings: HP has an extensive range of products stretching across several different categories and industries. Ensuring each of these interconnected products provides a seamless user experience can require significant effort.
2. Staying Competitive in Rapidly Evolving Market: With the technology landscape changing at an unprecedented pace, it can be challenging for HP to stay relevant and competitive, and maintain their reputation for innovation with an extensive portfolio to manage.
3. Leveraging Real-time Insights: With a vast number of products and services provided to a diverse customer base, tracking, analyzing, and interpreting data is crucial for HP. Any hindrance in doing so can limit the understanding of customer behavior, product performance, and market trends.
4. Digital Infrastructure Security: As a major player in the IT industry, HP holds significant volumes of sensitive customer and proprietary data. The company faces a constant threat of cyber attacks and data breaches which can have devastating effects on their reputation and financial stability.
5. Keeping Pace with Technological Advancements: The need for continuous upskilling and reskilling to stay abreast with technological changes can pose a major challenge. Ensuring the workforce has the necessary skills and capabilities to meet the evolving demands of the industry is crucial for HP.

Step 3: Identify Goals/Objectives

• Improve interconnectivity and unified user experience across all offerings.
• Increase the speed of adoption and integration of emerging technologies into existing product lines.
• Boost data analytics and insights capabilities for better decision-making.
• Enhance cybersecurity measures to protect sensitive information.
• Introduce innovative learning tools for continuous reskilling and upskilling of the workforce.

Step 4: Define the Approach

• Tailored Solutions: Present solutions specifically addressing the identified pain points.
• Customized Demonstrations: Set up demonstrations to show how the proposed solutions can be integrated into HP's existing framework and address the identified pain points.
• Emphasize ROIs: Highlight how the proposed solutions can help HP save costs, improve efficiency, or increase revenues, illustrating possible return on investments.
• Continuous Support: Ensure to offer constant support and maintenance post solution deployment.

Step 5: Establish Key Contacts

Identify key stakeholders that can help influence or make decisions about purchasing. This may include individuals in various roles – IT Directors, CEOs, CFOs, CTOs, or equivalent.

Step 6: Implementation Plan

• Initial Contact: Make initial contact through a personalized, value-oriented email.
• Follow-up Call: Schedule a follow-up call or meeting to discuss their pain points more thoroughly, and explain how your solutions can help.
• Solution Presentation: Showcase the proposed offerings through a customized presentation or product demo.
• Proposal Submission: Submit a formal proposal detailing how your solutions address their pain points and how much it would cost.
• Negotiation and Closure: After addressing any queries and finalizing the terms and conditions, sign the contract to mark the deal closure.

Step 7: Post-Sale Relationship Management

Maintain regular follow-ups and updates to ensure the solution is working as intended and to address any potential issues in a timely manner. This will help in fostering a long-term partnership and may facilitate future upselling and cross-selling.