International Business Machines Corporation (IBM) is a global leader in the Information Technology & Services industry, advancing at the forefront of innovative technologies and solutions such as Cloud, Internet of Things (IoT), Artificial Intelligence (AI), and more. The company is primarily engaged in providing a broad spectrum of services encompassing IT infrastructure, ERP, software, analytics, business optimization, disaster recovery, resiliency services and security among others. Determined to pioneer next-gen technologies, IBM invests heavily in research and development, currently enlisting a group of more than 3,000 scientists and researchers devoted to innovation around the globe.
With an estimated strength of 320,000 employees, IBM continues to shape the future of technology. It currently leads the charge in ground-breaking areas like quantum computing. This globally revered organization doesn't just work; it creates. At IBM, a workforce of technology-based professionals including technologists, developers, and engineers consistently endeavor to invent and reinvent, marking their distinctive creation footprint in partnerships and rivalries alike.
IBM is more than just an IT technology and consulting firm. It is an institution that creates new experiences, streamlines business processes, and crafts an interconnected world, leaving an indelible mark globally. Through a comprehensive offering that spans computer hardware, software, infrastructure, and hosting services, IBM has established itself as one of the leading providers of end-to-end IT solutions. As part of its relentless strive for innovation, IBM has recently unveiled new generative AI models and features that continue to push the frontier of technology.
Understand IBM's business structure, key products, markets, and customer base. Identify the stakeholders and decision-makers within IBM. Study IBM’s current technology stack and processes based on publicly available information and infer potential areas for improvement.
Identify the key decision-makers in the areas where your product can deliver value. Craft a personalized message to each, discussing their specific pain points and reframing your features as solutions.
Be prepared to tackle potential objections. Convince them about your product's unique selling points, and assure them of your after-sales support and assistance with integration.
Sum up why your product or service is beneficial for IBM and can solve their identified pain points effectively. Discuss pricing, implementation, and ongoing support.