Company Description

Infobip is a global enterprise in the information technology and services industry. It specializes in providing omnichannel communication services, capitalizing on a broad range of messaging channels, tools, and solutions to boost customer engagement, authentication, and security^[1].

Infobip, having a robust number of around 4000 employees, is based in Croatia. However, its operations span over 190 countries, connecting directly to more than 700 telecom networks and reaching over seven billion mobile devices^[2]. The company goes beyond borders, sending compliant messages anywhere in the world aligned with local regulations, leveraging global experience and local presence to provide best-in-class service and solutions^[3].

Key Services

Infobip offers a diverse lineup of IT and telecommunications services, including but not limited to:

• A2P SMS Messaging: Enables businesses to send application-to-person text messages efficiently, a significant component of mobile marketing strategies.
• Mobile Operators Solutions: Partners with mobile operators to ensure high-quality delivery and reception of messages.
• Two-factor Authentication (2FA): Provides an extra layer of security to prevent unauthorized access to user accounts.
• Operator Partnerships: Works in collaboration with telecom operators to ensure seamless connectivity and communication services.
• REST API: Offers RESTful API interfaces allowing businesses to programmatically interact with Infobip's platform, simplifying the integration process.
• Omnichannel Communications: Combines multiple messaging platforms to deliver a consistent and seamless customer experience, fostering effective customer engagement and marketing.
• Mobile Identity: Ensures the security and privacy of user data in mobile interactions.

Apart from these, Infobip's services also extend to the realm of Rich Communication Services (RCS), WhatsApp business, engineering and development services, customer experience solutions, retail and banking communications, chat applications, and SaaS services.

Infobip invests in building its communities and contributing to environmental, social, and governance (ESG) causes through its arm, Infobip.org^[4]. Along with their technical expertise, their commitment to building a positive impact reflects in every facet of their work.

^[1] https://www.linkedin.com/company/infobip

^[2] https://en.wikipedia.org/wiki/Infobip

^[3] https://www.infobip.com

^[4] https://www.infobip.org

Executive Summary

The sales prospecting plan for Infobip consists of strategically addressing their potential challenges in customer engagement, regulatory compliance, technology adaptation, service standardization, and product simplification. It will utilize a customer-focused approach in demonstrating how our B2B SaaS solution aligns directly with their needs.

Understand the Prospect's Business

Infobip is a global IT and telecommunications leader specializing in omnichannel engagement. Their services include a broad range of messaging channels, platforms for customer engagement and security, and identity verification. They operate across 190+ countries servicing over seven billion mobile devices.

Identify Pain Points

1. Complexity of omnichannel engagement: Infobip experiences challenges in managing a consistent and personalized consumer communication across multiple channels.
2. Regulatory compliance: Infobip may struggle with adjusting to constantly evolving privacy laws and regulatory demands across multiple regions.
3. Rapid technology evolution: With the fast pace of technological advancements, Infobip is likely to struggle in keeping their products and services innovative and updated.
4. Standardization of service: Infobip's global scale operation might present difficulties in offering consistent product experiences to their multifarious consumer base.
5. Product complexity: The diverse range of products offered by Infobip could be a double-edged sword. It might overwhelm consumers looking for simple and user-friendly solutions, straining their resources and complicating the user experience.

Key Sales Strategies

1. Show Understanding of Business Needs: Demonstrate an understanding of Infobip's business model, their service offerings, and industry positioning.
2. Address Pain Points: Provide solutions that directly address identified pain points. Discuss how our services can streamline their omnichannel engagement, aid in managing privacy laws compliance, support them in keeping up with technology evolution, help in maintaining service standardisation, and simplify their product range.
3. Leverage Testimonials and Case Studies: Share testimonials, case studies, and success stories of similar businesses who have benefited from our services.
4. Offer Customized Solutions: Offer a tailored solution that seamlessly integrate with Infobip's business requirements.
5. Highlight Features: Highlight the unique features and benefits our B2B SaaS solution offers such as its ease of use, advanced technology, and cost-effectiveness.

Post-Sales Strategy

1. Customer Success Team Introduction: Introduce our customer success team to Infobip, providing reliable contacts for ongoing support and ensuring measures are in place for an effective service utilization.
2. Regular Check-Ins: Regularly check-in to ensure Infobip's satisfaction, addressing any queries or issues promptly and efficiently.
3. Offer Further Training: Provide additional training and resources if necessary, supporting them to maximize their use of our services, and to keep them updated with new features and enhancements.
4. Seek Feedback: Seek feedback for continuous improvement, assuring Infobip's ongoing satisfaction with our services.

Ultimately, the plan aims to establish a long-term relationship with Infobip while continuously adding value and supporting their business objectives with our effective SaaS solutions.