Company Description

InfoJobs is a prominent player in the internet industry, specializing in online recruitment and human resources technology. With a substantial employee base of approximately 770 individuals, Infojobs operates on a primary mission to inspire professional growth in people and companies by leading the most innovative and effective integral job solution.

Founded in 2004 by businessman David González Castro, InfoJobs transitioned onto a new technology platform in 2007 and became InfoJobs.com.br. The company is majorly owned by the Schibsted media group with a 76% stake, while the founders retain 24% ownership.

InfoJobs serves as a professional opportunity and talent search platform, offering advanced tools to execute company selection processes. The platform facilitates or provides an advantage to applicants by allowing them to register their resumes for free. With a footprint in Europe, the career builder site is operational in Spain, Italy, and Brazil.

InfoJobs takes pride in being Brazil's number one job site with more than 50 million registered profiles and over 35,000 companies advertising job vacancies. The platform has thereby established itself as Brazil's most accessed platform for professional opportunities and talent search.

In line with its role as a provider of solutions for HR technology, InfoJobs developed PandaPé – the most comprehensive recruitment and selection ATS in the market, integrated exclusively on the job site. Their extensive base of registered users and employing companies indicates the effectiveness of their approach in digitalizing the recruitment and selection processes in companies.

Over the years, InfoJobs has emerged as the go-to platform offering thousands of job opportunities in the country's largest companies, exclusive offers from the best employment agencies, and valuable reviews by company employees.

Sales Plan Template for a B2B SaaS Company Prospecting into Infojobs

Target Persona

The primary target persona is Infojobs, a leading online recruitment platform in Brazil with over 50 million registered profiles and more than 35 thousand companies advertising vacancies on their platform.

Desired companies are global technology and online recruitment industries with a focus on internet technologies such as online recruitment, human resources management, and technology for human resource management.

Pain Points

1. Staying competitive in the online recruitment market due to reliance on traditional recruitment and selection methods.
2. Managing high volumes of job applicants leading to slower processing times and difficulty matching the right candidate to the right job.
3. Difficulty maintaining high-quality customer service with the extensive number of users on their platform.
4. Ensuring the security of sensitive personal data.
5. Managing operational complexities due to integration of advanced technologies.

Solutions

Innovation in recruitment and selection

Offer a comprehensive solution that leverages AI and machine learning to streamline and expedite the recruitment process, enhancing the platform competitiveness.

Advanced data management tools

Present a robust and scalable data analysis solution that can help InfoJobs handle the high volume of registered profiles and match the right candidate to the right job more efficiently.

Robust CRM

Propose a robust customer relationship management (CRM) application to improve communication, streamline processes, and enhance overall customer satisfaction.

Data protection measures

Suggest robust security software solutions and consultancy services to enhance InfoJobs' data protection measures and ensure compliance with data privacy regulations.

Technology transitions effective and efficient

Provide advanced technology solution packages and professional consultancy services that can help InfoJobs manage technology transitions effectively and efficiently.

Sales Strategy

Identify the Decision-Makers

Identify key decision-makers within InfoJobs, specifically targeting those in charge of human resource technology decisions and overall strategy. Establish connections via LinkedIn.

Initial Outreach

Send personalized emails to each of these decision-makers, illustrating an understanding of their specific challenges and respecting their business. Utilize this time to introduce the software and its ability to solve their unique issues. Seek to set up exploratory calls.

Demonstrate Value

During exploratory calls, enhance relationships with decision-makers by showcasing exactly how the software can value-add to their content creation process, using real-life scenarios and case studies where possible.

Proposal

If interest is shown, move quickly to negotiate pricing and specific deliverables. Include a timeline, support assurances, and strategic roadmap.

Follow Up and Close

Maintain open lines of communication. Follow up regularly and seek to close the deal once all the terms are agreed upon. Offer training and implementation support.

Key Performance Indicators

Prospecting KPIs

• Number of leads generated
• Number of prospects engaged
• Number of demonstrations/showings conducted

Sales KPIs

• Proposal to close ratio
• Total revenue generated
• New customer acquisition
• Customer retention
• Account growth

Customer Satisfaction KPIs

• Customer satisfaction scores
• Net promoter score
• Customer retention rate
• Customer churn rate

All of the information about Infojobs and the related solutions for their pain points are based on the research data provided here, here, and here.