Company Overview

Informa Markets is a renowned leader in the events services sector. Operating internationally, Informa Markets champions specialty industries through a diverse portfolio of brands and products. The company has established itself in the sphere of events, digital services, and academic knowledge, enabling businesses and professionals to expand their learning and improve performance.

Services and Expertise

Informa Markets' core function focuses on organizing exhibits, conferences, and events that provide both insight and experiences. They also cater to a variety of specialist markets, helping businesses connect, learn, and grow. Applying their proficiency in digital services, Informa Markets helps craft the best possible online experiences for clients.

In addition to these services, Informa Markets assists in the administration of academic knowledge. They utilize their robust platform to provide professionals with the knowledge they need to enhance their skills and perform better in their respective fields.

History and Evolution

Informa Markets was established in 1998, following the merger of IBC Group plc and LLP Group plc. Since then, the company has grown substantially. Key milestones in their evolution include a 2004 merger with publishing firm Taylor & Francis and a 2005 acquisition of IIR Holdings, a company focused on human capital development.

Global Presence

Informa Markets operates on a global level with an estimated total of 2,800 employees. Their reach extends to the Middle East, where they organize world-class events and conduct various training seminars tailored to business needs. Additionally, they provide professionals with essential knowledge, ideas, and opportunities through Informa Connect, their live events and digital content specialist division.

Conclusion

As a prominent figure in the events services industry, Informa Markets leverages their extensive expertise to create platforms and experiences that help businesses thrive. They offer high-quality service in the management of exhibitions, conferences, and other events, along with invaluable insight into specialist markets.

Sales Plan Template for B2B SaaS Company Prospecting into Informa Markets

I. Executive Summary

Our B2B SaaS solution aims to provide Informa Markets with an integrated system designed to streamline processes, unify global branding strategies, provide industry-specific solutions, manage and interpret copious amounts of data, and improve internal cross-regional communication.

II. Understanding the Prospect

1. Company Profile
   • Company Name: Informa Markets
   • Website: informa.com
   • Employee Size: Approximately 2800
   • Industry: Events Services
   • Keywords: Exhibitions, conferences, events, insight, specialist markets, experiences
   • Core business: International events, digital services, and academic knowledge group
2. Pain Points
   • Need for consolidation of disparate systems due to numerous expansions and acquisitions
   • Challenges with maintaining consistent brand image and communication strategy across various territories and industries
   • Difficulties in systematically identifying and predicting industry trends across diverse cultural environments
   • Challenges in managing, interpreting, and leveraging large amounts of data
   • Difficulties with ensuring seamless collaboration due to diverse cultural, linguistic, and operational practices between regions

III. Proposed Solution

1. Integrated system for streamlining operations: Our solution will consolidate Informa’s disparate systems to improve operational efficiency, therefore, reducing redundancies and overhead costs.
2. Global branding tool: Our integrated marketing platform will assist Informa in maintaining brand consistency across various territories and industries.
3. Market-specific solutions: Our product will offer tailored features for each specialist market, thus ensuring quality and relevance of content across different markets.
4. Data management and analytics tool: Our comprehensive data management solution will provide valuable insights to enhance personalized content, engagements, and experiences.
5. Communication and project management solution: Our platform will offer robust communication and collaboration tools to ensure seamless coordination among different regional teams.

IV. Sales Strategy

1. Initial contact
   Reach out to Informa's decision-makers via phone call or email to introduce our solution and arrange a short discovery call or meeting.
2. Discovery session
   Understand Informa's needs better by asking insightful questions related to their challenges during the discovery session.
3. Proposal
   Following the discovery session, create a tailored proposal addressing Informa’s specific needs and pain points, detailing how our solution can provide value and return on investment.
4. Presentation and Product Demonstration
   Schedule an in-depth product demonstration to highlight how our solution addresses their pain points and showcase our solution's unique features.
5. Trial Period
   Upon positive feedback from the product demonstration, offer a trial period for Informa to experience our solution first-hand.
6. Negotiation and Closing
   Post trial period, negotiate contract terms and conditions and close the deal.

V. Forecasted Results

Given Informa Market's scale and diversified operations, our B2B SaaS solution can have a significant impact on their overall efficiency and effectiveness, presenting a potential uplift in their event management, data analysis, branding consistency, and internal communications. To measure success, hard metrics such as increase in operational efficiency, reduction in time spent on management tasks, increase in team communication and collaboration, and improved data-driven decision making can be tracked following system implementation.

VI. Next Steps

Upon approval of this sales plan, the next steps involve conducting further research on Informa's key decision-makers, setting up initial contact, and scheduling a discovery session with Informa Markets. From there, the plan will progress as outlined in the sales strategy above.