Informa Markets is a renowned leader in the events services sector. Operating internationally, Informa Markets champions specialty industries through a diverse portfolio of brands and products. The company has established itself in the sphere of events, digital services, and academic knowledge, enabling businesses and professionals to expand their learning and improve performance.
Informa Markets' core function focuses on organizing exhibits, conferences, and events that provide both insight and experiences. They also cater to a variety of specialist markets, helping businesses connect, learn, and grow. Applying their proficiency in digital services, Informa Markets helps craft the best possible online experiences for clients.
In addition to these services, Informa Markets assists in the administration of academic knowledge. They utilize their robust platform to provide professionals with the knowledge they need to enhance their skills and perform better in their respective fields.
Informa Markets was established in 1998, following the merger of IBC Group plc and LLP Group plc. Since then, the company has grown substantially. Key milestones in their evolution include a 2004 merger with publishing firm Taylor & Francis and a 2005 acquisition of IIR Holdings, a company focused on human capital development.
Informa Markets operates on a global level with an estimated total of 2,800 employees. Their reach extends to the Middle East, where they organize world-class events and conduct various training seminars tailored to business needs. Additionally, they provide professionals with essential knowledge, ideas, and opportunities through Informa Connect, their live events and digital content specialist division.
As a prominent figure in the events services industry, Informa Markets leverages their extensive expertise to create platforms and experiences that help businesses thrive. They offer high-quality service in the management of exhibitions, conferences, and other events, along with invaluable insight into specialist markets.
Our B2B SaaS solution aims to provide Informa Markets with an integrated system designed to streamline processes, unify global branding strategies, provide industry-specific solutions, manage and interpret copious amounts of data, and improve internal cross-regional communication.
Given Informa Market's scale and diversified operations, our B2B SaaS solution can have a significant impact on their overall efficiency and effectiveness, presenting a potential uplift in their event management, data analysis, branding consistency, and internal communications. To measure success, hard metrics such as increase in operational efficiency, reduction in time spent on management tasks, increase in team communication and collaboration, and improved data-driven decision making can be tracked following system implementation.
Upon approval of this sales plan, the next steps involve conducting further research on Informa's key decision-makers, setting up initial contact, and scheduling a discovery session with Informa Markets. From there, the plan will progress as outlined in the sales strategy above.