Company Description: Internet Brands

Internet Brands is an information technology and services company with its foundations in CarsDirect.com. The company was launched from the highly acclaimed business incubator, IdeaLab, responsible for birthing several successful internet companies. Today, Internet Brands has grown and diversified into various areas within the digital space.

The company operates in the realm of internet, online advertising, web publishing, social media, e-commerce, new media, software as a service (saas), cloud software, online marketing solutions, and web presence solutions. It holds an esteemed position within the sectors of information technology & services, internet, and computer software, operating with an estimated workforce of 6,000 employees.

Internet Brands' distinct business model allows for accelerated scaling, consistent growth, and the facilitation of rapid innovation. This unique approach is designed to satisfy the evolving needs of its users and commercial partners and fosters the ability to permeate new market segments in an efficient manner. It develops best-in-class digital platforms for both consumers and commercial partners, propelled by a proprietary strategic and operational model.

The company's portfolio includes a myriad of online media, community, and e-commerce sites in vertical markets. Among the most renowned acquisitions is Autodata Solutions, a leading provider of content software solutions to the automotive industry.

Internet Brands also operates under several other brands, including but not limited to Motor Authority and Green Car Reports, serving businesses and consumers in major categories like Automotive, Health, Legal, and Home/Travel.

The headquarters of Internet Brands is located in El Segundo, California (909 N Pacific Coast Hwy, Fl 11, El Segundo, California, 90245, United States) with an official website at www.internetbrands.com. For further communication, Internet Brands can be reached at (310) 280-4000. The critical headquarters coordinates operations spanning various sectors, inclusive of the company's interests in health information services - as exemplified by the ownership of WebMD Health Corp. That arm recently announced an acquisition of Mercury Healthcare, a leading technology and data analytics company.

Sales Plan Template

1. Prospect Identification

• Approximately 6000 employees
• Specializes in internet, online advertising, web publishing, social media, ecommerce, new media, SaaS, cloud software, online marketing solutions, web presence solutions
• Known for operating online media, community, and e-commerce sites in vertical markets
• Headquartered in El Segundo, California
• Solid acquisition portfolio; recent acquisitions include Autodata Solutions and Mercury Healthcare

2. Understanding Customer Pain Points

Internet Brands is facing several challenges:

• Integrating and making the most of their recent acquisitions to contribute to overall growth and innovation
• Differentiating and staying relevant in a crowded market, particularly in automotive, health, legal, and home/travel verticals
• Managing and innovating an expansive and diverse online portfolio that could be driving up costs and diluting focus
• Maintaining growth and maximizing profitability amidst increasing costs of acquiring customer traffic for their web properties
• Ensuring user data security and privacy amidst mounting cybersecurity threats

3. Product/Service Alignment

Our software solution provides:

• Innovative data management and analytics for effective integration of acquisitions
• Unique, customized features to enhance differentiation and relevance
• Tools for efficient portfolio management
• Strategies to drive web traffic and reduce cost of customer acquisition
• Advanced cybersecurity solutions to boost data secure and compliance

4. Sales Strategy

4.1 Decision-Maker Identification

Identify key decision-makers within Internet Brands, including:

• Executives or managers overseeing recently acquired companies
• Managers responsible for overseeing different portfolio verticals
• IT and cybersecurity leads

4.2 Direct Outreach

Use LinkedIn or email to introduce our company, outline our solutions, and emphasize how our software addresses Internet Brands' pain points.

4.3 Networking

Leverage industry events, webinars, and trade shows to connect with relevant company stakeholders and build relationships.

5. Creating Tailored Value Proposition

Craft a value proposition emphasizing:

• Streamlined acquisition and portfolio management
• Unique features for differentiation
• Cost-effective traffic generation
• Enhanced data security

6. Negotiation & Closing

Develop a competitive and flexible pricing strategy to attract Internet Brands. Follow an established process for negotiation and contract closing.

7. Post-Sale Relationship Maintenance

Implement a comprehensive customer success plan which includes regular check-ins, updates, and user training to ensure client satisfaction.

8. Monitoring and Evaluating Sales Performance

Set targets and relevant KPIs and regularly monitor progress. Implement changes or improvements based on insights gained.

Internet Brands - Official website

About Us - Internet Brands

Internet Brands - Crunchbase

Internet Brands Overview - ZoomInfo

Internet Brands Overview - LinkedIn