Company Description

Kariyer.net is a leading company in the information technology and services industry with a significant workforce of approximately 2100 employees. Founded in 1999, the company holds a strong reputation as Turkey's largest online employment platform, connecting job seekers with employers in an internet environment that caters to next-generation needs.

The company's platform provides various job advertisements that cater to different needs like full-time, part-time, freelance, and remote work, offering employment opportunities to a broad spectrum of job seekers. With its effortless CV creation and job search services, Kariyer.net supports candidates throughout their job search process, enabling them to find the right job easily and quickly become employed.

Kariyer.net uses a sophisticated tech stack to deliver its services efficiently. Some of the popular technologies that Kariyer.net utilizes include JavaScript, GitHub, Python, Git, and Node.js. This tech-driven approach ensures that job seekers and employers enjoy a seamless and efficient experience when using the platform.

In its mission to empower job seekers and enhance employability, Kariyer.net also offers career advice. The company provides job seekers with actionable insights and tips to enhance their job search process, improve their professional profiles, and capitalize on emerging job opportunities in various industries.

Moreover, Kariyer.net's commitment to delivering value to its community is evident in its avid pursuit of industry recognition. As depicted by its excitement about making it to the finals of the 21st Golden Spider Awards, Kariyer.net actively engages in initiatives designed to improve its brand visibility and underscore its commitment to providing excellent service to its users.

All these aspects underline Kariyer.net's robust standing as a comprehensive employment and career platform helping people discover career opportunities or letting companies discover them, in line with its tagline – "discover career opportunities, or let companies discover you".

I. Objective

To penetrate into Kariyer.net with B2B SaaS offering, addressing their key pain points- tech stack management, mobile user experience, internal communication, data management, and community engagement.

II. Identify the Decision-makers

The first step is to identify key decision-makers or influencers within Kariyer.net who may have a direct impact on purchases related to technology and operational services. Key players may include:

• CEO/CTO
• Director of Technology
• Mobile Application Development Manager
• Head of Data Analytics
• Head of Customer Service/Community Engagement Manager

III. Understand Their Needs

1. Tech Stack Management: They use various technologies like JavaScript, GitHub, Python, Git, and Node.js[^1^]. This can lead to inefficiencies and delay in delivering platform services. Offering them a service to streamline development operations could be beneficial.
2. Mobile User Experience: Kariyer.net could face issues with their mobile application performance and user-friendliness[^2^], affecting their customer base. A product improving mobile application performance could be considered.
3. Internal Communication: Due to a large employee base[^3^], internal communication and project tracking could be a challenge. Offering a seamless means to communicate, share updates and track project milestones could be proposed.
4. Data Management: Handling a large volume of data related to job postings, user trends, and user behavior could be an issue[^4^]. Implementing a comprehensive data management and analytics solutions could be advantageous.
5. Community Engagement: Managing their vast LinkedIn follower base efficiently is essential[^3^]. They might benefit from a product or service for seamless community management.

IV. Offer Solutions

The SaaS product/service should address the identified pain points of Kariyer.net:

• A unified platform integrating different systems for better tech stack management.
• Improvement in mobile app's performance and user-friendliness with analytic insight into user behavior.
• Enhanced internal communication and project tracking tools.
• Data management solutions offering insights to optimize services.
• Efficient community management tools for customer service and relationship building.

V. Sales & Outreach Strategy

1. Opening Pitch: Framing a problem-solution oriented opening pitch addressing their key pain points.
2. Email Campaigns: Sending personalized emails to identified decision-makers demonstrating our solutions keenly addressing their pain points.
3. Follow-ups: Regular follow-ups with different touch base methods like emails, calls, and LinkedIn messages.
4. Product Demo: Arranging product demonstrations to showcase how the product can provide a tangible solution to their specified problems.
5. Proposal: Presenting a detailed proposal explaining the product/service, its benefits, pricing, and delivery.

VI. Overcome Objections

Objections may occur in any selling process. Key strategies include understanding the objection's source, addressing it directly, and demonstrating the product's value proposition.

VII. Closing the Deal

Upon agreement on the proposal, the final step will be formal contract signing. Ensure all the terms and conditions are well communicated and understood by both parties before closing the deal.

VIII. Post-Sale & Relationship Management

Once the deal is closed, implementation and support should follow. Lastly, maintain a strong relationship for potential upselling or cross-selling opportunities in the future.

[^1^]: Kariyer.net Teknoloji Tech Stack

[^2^]: Kariyer.net Job Search - Apps on Google Play

[^3^]: Kariyer.net | LinkedIn

[^4^]: İş ilanları & Kariyer Tavsiyeleri Kariyer.net'te!

[^5^]: Genel Başvuru İş İlanları | Kariyer.Net