The Kellogg Company, also known as Kellogg's, is an American multinational food manufacturing firm with its headquarters in Battle Creek, Michigan. It is known to be one of the leading producers of ready-to-eat cereals and other food products, not just in the U.S, but globally. The company was originally founded by W.K. Kellogg as the "Battle Creek Toasted Corn Flake Company", evolving over time into a significant player in the convenience food market.
Within the Kellogg's portfolio are some of the most well-recognized and widely loved food brands, including Special K, Pop-Tarts, Eggos, and Town House. Kellogg's is not just committed to producing delectable food items; they are also known for their commitment towards sustainability, nutrition, and giving back to the community.
Their origin as a cereal manufacturer has led to an ongoing focus on healthy and nutritious food products. The company has aligned itself with organizations such as the Produce for Better Health Foundation, championing the cause of healthier meals, starting with breakfast. Today, despite being in business for over a century, Kellogg's continues to adapt, showcasing an innovative spirit in the face of changing consumer preferences and industry trends.
One of the initiatives that reflect Kellogg's commitment to social responsibility is their goal to ensure food security and advocate for #betterdays through their partnership with the Congressional Hunger Center. This program allows interns to leverage their experience with food insecurity to advocate for hunger initiatives, emphasizing Kellogg's commitment and dedication to providing nutritional and sustainable food solutions.
With an estimated workforce of around 30,000 employees, Kellogg's defines itself as a company that prioritizes its brands and their quality, as well as its customers' health and wellbeing. They are focused on creating a positive impact and contributing towards a healthier future.
Kellogg's operates primarily in the food industry market, specifically in the mechanical or industrial engineering sector. Their products reflect their expertise in food and beverage manufacturing and distribution, brand management, and supply chain operations. The major keywords related to their industry include cereal, convenience foods, snacks, cpg (consumer packaged goods), fmcg (fast-moving consumer goods), food, beverage, marketing, manufacturing, sales, brand management, and supply chain.
Kellogg's maintains a strong online presence through their official website,
kelloggs.com, and their LinkedIn profile, where they share various updates and initiatives. They also use these platforms to engage with their audience and potential prospects, detailing their history, commitment to health, sustainability efforts, and community contributions. Whether it's about the latest products, innovative partnerships, or their vision for a healthier future, Kellogg's uses its digital footprint to keep its stakeholders informed and engaged.
This sales plan outlines the strategy for prospecting into the Kellogg Company, a business providing food products on a global level. Key pain points to be addressed include; optimizing product health appeal, maintaining brand relevancy, supply chain sustainability, global audience engagement, and regulatory compliance across multiple markets. Our goal is to position our SaaS solutions as a strategic tool for Kellogg's progression towards a health-focused, sustainable future.
The Kellogg Company operates in over 180 countries, occupying the mechanical or industrial engineering industry, primarily producing ready-to-eat cereals and other food products.
Leverage LinkedIn and existing connections to find decision-makers within different departments.
Engage via a personalized outreach email addressing identified pain points and introducing our SaaS solutions, followed by a personalized LinkedIn message.
Arrange a tailored demo to exhibit how our SaaS solutions would practically address the specific challenges of the company.
After the demo, ensure a follow-up call is scheduled to address any queries, and if they're ready to proceed, discuss the next steps for a pilot project.
Regular reviews will be conducted on a monthly basis to track progress against the sales goals using the defined KPIs. Adjustments to the sales approach will be made as required, based on feedback and performance.