Kelly is a recognized global leader specializing in workforce management solutions. Operating across a broad scope of industries, the company offers a diverse range of services including temporary hiring, workforce solutions, outsourcing, and consulting. Through its unique approach, Kelly creates strong relationships and cultivates a robust network of advocates, thereby fostering its long-lasting influence in the business world.
Founded in Detroit, Michigan in 1946 by William Russell Kelly, the company initially operated under the name of Russell Kelly Office Service and was pivotal in pioneering the modern temporary help industry. To encapsulate the growing variety of services the company offered, it was renamed Kelly Girl Service in 1957 before ultimately adopting the name Kelly Services in 1966.
Possessing a workforce of approximately 9600 employees, Kelly's extensive list of services include recruitment process outsourcing (RPO), business process outsourcing (BPO), engineering, contingent workforce outsourcing (CWO), accounting, finance, administrative, clerical, customer support, and contact center services. Furthermore, the company also delivers significantly in areas like human resources, staffing, recruiting, IT, software development, healthcare, life sciences, and payroll outsourcing, making it an all-rounded professional service provider.
Kelly's mission is to connect top talent with growth-driving organizations, continually striving towards creating employment opportunities across various sectors. It holds prestige as one of the foremost employment agencies known for delivering extensive and professional services to diverse clientele.
The company's strong industry presence, coupled with its broad service portfolio, help position Kelly Services as an influential player in staffing, recruiting, human resources, and management consulting.
Kelly Services is a global leader in workforce management solutions. They have around 9600 employees and offer a broad range of services. These include helping industries with temporary hiring, workforce solutions, outsourcing, consulting, engineering, accounting, finance, administrative, clerical, contact center, customer support, HR, staffing, recruiting, IT, software development, manufacturing, pharma, healthcare, life sciences, and payroll outsourcing.
Kelly Services, handling vast amounts of data from their extensive client base and temporary workforce, might face challenges in data organization, accessibility, and analysis. This issue could interfere with their operations' effectiveness in staffing and recruiting. A robust data management and analytics solution could potentially resolve this pain point.
With services offered across numerous sectors, maintaining consistent standards, achieving operational efficiencies, and maintaining service quality could be difficult for Kelly Services. A comprehensive service management solution could address this issue, improving operational efficiencies and achieving a uniform level of service quality.
As a company with a global footprint, Kelly Services could face challenges in ensuring regulatory compliance across all its offerings. Therefore, an advanced compliance management solution could be vital in helping Kelly Services navigate local and global compliance issues efficiently and timely.
Kelly Services must consistently adapt its offerings to fit rapidly evolving trends and innovations, particularly in technology-intensive sectors like IT, software development, and engineering. An advanced trend analysis or market research tool could help Kelly Services stay ahead of industry trends, foster innovation, and enhance their ability to meet customer demands.
Given the company's expansive reach, there may be difficulties in keeping robust, consistent, and effective communication with its diverse clientele and extensive workforce. A comprehensive communication solution could potentially address this issue by facilitating the prompt delivery of clear, uniform messages to all stakeholders.
Research about Kelly Services, its business model, and its competitors in great detail. Gather as much information as possible from public domain like news articles, press releases and the company's website.
Identify the key decision-makers within Kelly Services. Using LinkedIn and other social platforms could be helpful for this stage.
Based on the pain points we have identified, approach Kelly Services with a customized solution that is tailored to their requirements. Highlight the product's usefulness and benefits in the context of their business.
Use LinkedIn, email, or direct call to reach out to the decision-makers. Initiate the conversation by quickly introducing the product or solution and its potential fit for Kelly Services.
Setup a product demonstration highlighting how the proposed solution addresses the company's pain points. Be prepared to answer any queries or concerns they might have.
Follow-up with the company to get their feedback and address any further questions or concerns they might have. This stage should aim to move the engagement towards a sales contract.
After addressing all the queries and feedback, close the deal by signing a sales contract. After the sale, ensure customer satisfaction by providing excellent post-sales support.
Track key metrics like the number of deals closed, the average deal size, the sales cycle length, and the customer acquisition cost. These metrics would provide insights into the effectiveness of the sales strategy and help in adjusting the strategy, if needed.
